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All Journal POROS TEKNIK Golden Ratio of Marketing and Applied Psychology of Business Golden Ratio of Mapping Idea and Literature Format
Andriani, Maya
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Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Library & Information Science Social Sciences

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Penyajian Peta Kualitas Udara Kota Banjarmasin (SO2 dan NO2) Inayah, Nurul; Suhel, Henyningtyas; Andriani, Maya
POROS TEKNIK Vol. 11 No. 1 (2019)
Publisher : P3M Politeknik Negeri Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31961/porosteknik.v11i1.799

Abstract

Kota Banjarmasin sebagai ibu kota Kalimantan Selatan saat ini mengalami pertumbuhan kendaraan bermotor yang cukup tinggi sehingga menyebabkan kemacetan oleh kegiatan transportasi yang mengakibatkan pencemaran udara. Indeks Kualitas Udara dapat dipergunakan untuk menjembatani pemberian informasi tentang kualitas udara suatu perkotaan kepada komunitas masyarakat yang tidak mengenal betul tentang polusi udara dan merupakan salah satu metode tidak langsung yang digunakan untuk menginformasikan kondisi kualitas udara suatu perkotaan kepada masyarakat. Penelitian ini bertujuan untuk mengetahui nilai Indeks Pencemaran Udara (IPU) Kota Banjarmasin dengan Parameter SO2 (Belerang Dioksida)dan NO2 (Nitrogen Dioksida) Berdasarkan rentang Indeks Kualitas Udara (IKU). Titik Pantau Udara terdiri dari 5 kawasan yaitu di Jalan Lambung Mangkurat, Jalan S. Parman, Perumahan Kayu Tangi, Jalan Yos Sudarso, dan Jalan A. Yani Km.6 Kualitas udara Kota Banjarmasin dari hasil perhitungan dalam kategori sedang berdasarkan rentang indeks kualitas udara (51 – 100). Dengan nilai IPU yaitu : Jalan Lambung Mangkurat 97,469 ; Jalan S. Parman 97,674 ; Perumahan Kayu Tangi 98,013 ; Jalan Yos Sudarso 97,264 ; Jalan A. Yani Km.6 97,790.
Harnessing Digital Intelligence: Enhancing Effectiveness in Digital Marketing Sugiharto, Bambang; Harkim, H.; Hiya, Nirmadarningsih; Simanungkalit, Rejekia Vaizal; Andriani, Maya
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.770

Abstract

This qualitative study explores the dynamics of digital entrepreneurship and marketing, aiming to provide insights into the multifaceted nature of the digital economy. Employing a systematic literature review and thematic analysis methodology, the research delves into the role of platform-based business models, digital marketing strategies, and emerging trends within the digital landscape. The study reveals that platform ecosystems play a pivotal role in driving value creation and innovation, serving as catalysts for entrepreneurship by providing essential infrastructure and opportunities for value exchange. Additionally, it emphasizes the significance of data-driven decision-making and marketing analytics in optimizing digital marketing strategies, enabling businesses to deliver personalized experiences and drive engagement across multiple channels. Key findings include the transformative implications of platform-based business models for various stakeholders, the importance of user-centric design principles in enhancing customer experiences, and the challenges posed by regulatory compliance and technological integration. The study contributes to theoretical understanding by elucidating the complexities of digital entrepreneurship and marketing, while also offering practical implications for entrepreneurs to navigate the competitive digital marketplace successfully.
Strategic Human Resource Mapping and Sustainable HRM: Balancing Productivity and Employee Well-being Sugiharto, Bambang; Hiya, Nirmadarningsih; Simamora, Harkim; Gaol, Nickytha Linch De Hans Lumban; Andriani, Maya
Golden Ratio of Mapping Idea and Literature Format Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v5i2.1362

Abstract

This study explores the strategic transformation of Human Resource Management (HRM) in the context of technological advancement, employee-centric practices, and sustainability integration. As HRM evolves from a traditional administrative function to a strategic organizational driver, technologies such as Big Data Analytics (BDA), Artificial Intelligence (AI), and HR Analytics play a critical role in enabling data-driven decision-making. These tools enhance employee attrition prediction, improve person-organization fit, and strengthen employer branding. Simultaneously, Strategic HRM (SHRM) emphasizes the alignment of HR policies with long-term organizational goals, contributing significantly to performance outcomes. Beyond operational efficiency, this paper highlights the growing importance of employee engagement, well-being, and sustainable HRM practices that support a healthy, inclusive, and balanced work environment. Sustainable HRM links employee well-being with organizational productivity while addressing social, environmental, and economic dimensions. The Dynamic Capability Theory provides the theoretical lens to understand how agile HR systems enhance organizational resilience and competitiveness amid rapidly changing business environments. This study formulates twelve hypotheses focusing on four key dimensions: technology integration in HRM, strategic HRM and performance, employee-centric practices, and industry-specific competency challenges. The hypothesized model outlines relationships between independent variables (technology, HRM strategy, competencies), mediating factors (psychological/social aspects, managerial roles), and dependent outcomes (performance, turnover, innovation, commitment). By synthesizing recent literature and identifying theoretical gaps—particularly in the areas of sustainability, social network utilization, and non-R&D employee innovation—this study contributes to advancing HRM research and proposes pathways for future exploration that are inclusive, data-driven, and aligned with dynamic organizational needs.
Co-Authors Bambang Sugiharto Gaol, Nickytha Linch De Hans Lumban Harkim, H. Hiya, Nirmadarningsih Nurul Inayah Simamora, Harkim Simanungkalit, Rejekia Vaizal Suhel, Heny Ningtyas Widiawati, Kristiana