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All Journal Fonologi: Jurnal Ilmuan Bahasa dan Sastra Inggris Management Dynamics: International Journal of Management and Digital Sciences
Afni Suhaida
Unknown Affiliation
Arts Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media

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Membangun Masa Depan: Mengajar Bahasa Inggris Kepada Anak-Anak Sekitar Herdi Ramon; Mas Andika Fahreza; Fadhilah Irawan; Rifky Sultan Nico Sembiring; Afni Suhaida; Lutvi Noviyanti
Fonologi : Jurnal Ilmuan Bahasa dan Sastra Inggris Vol. 2 No. 4 (2024): Jurnal Ilmuan Bahasa dan Sastra Inggris
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/fonologi.v2i4.1254

Abstract

Mastering English from an early age is an important factor in preparing children to face global challenges in the future. This research aims to explore effective English language teaching methods in local communities, especially for children aged 7-12 years from lower middle socio-economic backgrounds. A qualitative approach was used through participant observation, in-depth interviews, and documentation of learning activities for 3 weeks. The research results show that interactive methods, such as games, role playing, and the use of simple technology, can improve language skills, build self-confidence, and create an enjoyable learning experience. In addition, local community involvement and parental empowerment have proven to play an important role in supporting children's learning. These findings emphasize the need for collaboration between communities, educators, and families to create sustainable and relevant learning programs. With a needs-based and technology-based approach, English language teaching can be an effective tool for building a brighter future for children.
Digital Marketing Strategy Through Instagram And Tiktok Social Media Platforms In Increasing Sales At PT. Akasa Kreasi Bersama Afni Suhaida; Rukmini Rukmini; Suhaila Husna Samosir; Feni Damayanti; Intan Ramadhani; Muhammad Rizaldyi Wibowo
Management Dynamics: International Journal of Management and Digital Sciences Vol. 2 No. 2 (2025): International Journal of Management and Digital Sciences
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/managementdynamics.v2i2.200

Abstract

The development of digital technology has encouraged companies to utilize digital marketing to increase competitiveness and sales. This research analyzes digital marketing strategies through the social media platforms Instagram and TikTok at PT. Akasa Kreasi Bersama. Both platforms have the advantage of reaching a wider audience and increasing interaction with consumers through visual content and short videos. The research method used is descriptive qualitative with data collection techniques through interviews, observation and document study. The research results show that Instagram is effective in building a brand image through its Stories, Reels and IGTV features, while TikTok excels in spreading content virally thanks to its interaction-based algorithm. The use of paid advertising and collaboration with influencers also contributes to increasing sales conversions. However, the main challenges in implementing this strategy are dynamic changes in social media algorithms and the need to create content that is innovative and relevant to trends. Therefore, companies need to carry out regular evaluations and strategy adjustments to remain competitive in digital marketing.
The Influence of Entrepreneurial Orientation, Business Environment and Management Ability on Success MSMEs : Case Study on Women's Cooperatives Mulia Harjosari 1 Medan Amplas Afni Suhaida; Mhd. Dani Habra; Sari Wulandari; Arief Hadian
Management Dynamics: International Journal of Management and Digital Sciences Vol. 2 No. 3 (2025): International Journal of Management and Digital Sciences
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/managementdynamics.v2i3.300

Abstract

This study aims to analyze the influence of entrepreneurial orientation, business environment, and management skills on the success of Micro, Small, and Medium Enterprises (MSMEs) at the Mulia Harjosari 1 Medan Amplas Women's Cooperative. The research method used is a quantitative approach with multiple linear regression analysis techniques. The population in this study was 241 people, with a sample of 70 respondents determined using the Slovin formula. Data were collected through questionnaires and analyzed using the SPSS version 26 program. The results of the study showed that partially and simultaneously, the three independent variables, namely entrepreneurial orientation, business environment, and management skills, had a positive and significant effect on the success of MSMEs. The coefficient of determination (R²) value of 41.7% indicates that the model used is able to explain the variation in MSME success by 41.7%, while the rest is influenced by other variables outside the model. This finding emphasizes the importance of strengthening entrepreneurial capacity, effective managerial management, and creating a business environment that supports the growth and success of MSMEs, especially in women's cooperatives.
Co-Authors Fadhilah Irawan Feni Damayanti Habra, Mhd Dani Hadian, Arief Herdi Ramon Intan Ramadhani Lutvi Noviyanti Mas Andika Fahreza Muhammad Rizaldyi Wibowo Rifky Sultan Nico Sembiring Rukmini Rukmini Sari Wulandari Suhaila Husna Samosir