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All Journal International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Media Akademik (JMA) PESHUM Management Dynamics: International Journal of Management and Digital Sciences
Intan Ramadhani
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENOKOHAN DALAM CERPEN DUA WAJAH IBU KARYA GUNTUR ALAM Intan Ramadhani; Desi Ariyani; Sugiarti
Jurnal Media Akademik (JMA) Vol. 2 No. 1 (2024): JURNAL MEDIA AKADEMIK Edisi Januari
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v2i1.91

Abstract

Cerpen merupakan jenis prosa yang paling digemari oleh semua pecinta sastra.  Hal ini sesuai dengan isi cerpen yang memuat ungkapan emosi melalui kata-kata dalam bentuk prosa. Tujuan dari penelitian ini adalah untuk mengidentifikasi ciri-ciri yang terkandung dalam cerpen Guntur Alam Dua Wajah Ibu. Dalam penelitian ini peneliti  melakukan analisis dengan menggunakan metode deskriptif kualitatif.  Dengan kata lain, penelitian ini dilakukan untuk menguraikan tokoh dan penokohan serta karakter yang terdapat dalam cerpen Dua Wajah Ibu Karya Guntur Alam sehingga informasi yang ditemukan berdasarkan metode deskripsi kualitatif. Pada analisis karakteristik, peneliti menjelaskan perbedaan tokoh-tokoh dalam cerpen Guntur Alam Dua Wajah Ibu, meliputi penokohan tokoh utama dan tokoh pendukung. Berdasarkan hasil analisis, cerpen tersebut mempunyai tokoh utama bernama Mak Inang dan lima tokoh pendukung bernama Jamal, Mai, Kurti, Mak Rifa, dan Mak Sangkut.
Digital Marketing Strategy Through Instagram And Tiktok Social Media Platforms In Increasing Sales At PT. Akasa Kreasi Bersama Afni Suhaida; Rukmini Rukmini; Suhaila Husna Samosir; Feni Damayanti; Intan Ramadhani; Muhammad Rizaldyi Wibowo
Management Dynamics: International Journal of Management and Digital Sciences Vol. 2 No. 2 (2025): International Journal of Management and Digital Sciences
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/managementdynamics.v2i2.200

Abstract

The development of digital technology has encouraged companies to utilize digital marketing to increase competitiveness and sales. This research analyzes digital marketing strategies through the social media platforms Instagram and TikTok at PT. Akasa Kreasi Bersama. Both platforms have the advantage of reaching a wider audience and increasing interaction with consumers through visual content and short videos. The research method used is descriptive qualitative with data collection techniques through interviews, observation and document study. The research results show that Instagram is effective in building a brand image through its Stories, Reels and IGTV features, while TikTok excels in spreading content virally thanks to its interaction-based algorithm. The use of paid advertising and collaboration with influencers also contributes to increasing sales conversions. However, the main challenges in implementing this strategy are dynamic changes in social media algorithms and the need to create content that is innovative and relevant to trends. Therefore, companies need to carry out regular evaluations and strategy adjustments to remain competitive in digital marketing.
The Influence of Emotional Value, Social Value, and Price Value on the Decision to Use NICE Bus Transportation Intan Ramadhani; Emelia Rahmadany Putri Gami; Julianto Hutasuhut; Melisa Zuriani Hasibuan
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 7 No. 3: July 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v7i3.8006

Abstract

This study aims to analyze the influence of emotional value, social value, and price value on the decision to use NICE Bus transportation on the Kualanamu Airport – Millenium Plaza (Helvetia) route. Safe, comfortable, and affordable public transportation is an essential need for the community to support daily activities. However, the utilization of the NICE Bus is still not optimal due to varying perceptions regarding the emotional, social, and price aspects offered. This study uses a quantitative approach with a survey method by distributing questionnaires to 90 respondents who are NICE Bus users. The independent variables in this study are emotional value, social value, and price value, while the dependent variable is the usage decision. The data analysis technique uses multiple linear regression to test the simultaneous and partial influence of the three independent variables on the usage decision. The results of the study show that emotional value has a significant influence on the usage decision, particularly in terms of comfort and emotional satisfaction when using the NICE Bus. Social value also has a significant influence, especially regarding ease of access and travel efficiency perceived by passengers. Price value is proven to have a significant influence, indicating that affordable ticket prices that match the provided facilities are an important consideration in the usage decision. This study provides practical contributions for NICE Bus management in developing customer satisfaction-oriented marketing strategies to increase passenger volume and ensure the sustainability of transportation services.
Evektivitas Program Peti Koin Bermantra Dalam Meningkatkan Kesejahteraan Masyarakat Di Desa Pegalangan Muh. Hamzah; Nadila Syalsadila; Faiqotul Karimah; Alviana Novita Sari; Eka Novita Sari; Intan Ramadhani; Nailul Izzah
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 1: Desember 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i1.6709

Abstract

PETI KOIN BRMANTRA adalah pemberdayaan politk, sosial, dan budaya melalui kolaborasi dan inklusi. Tujuan dari rogram ini adalah untuk mengjatkan pendapatan dan daya beli Masyarakat, khususnya yang tinggal dipedesaan, dengan menggunakan metode perantara pasar berbisnis klister. Penelitian ini bertujuan untuk memahami dan mengevaluasi “efektivitas program peti koin bermantra dalam meningkatkan kesejahteraan Masyarakat pegalangan. Penelitian ini menggunakan metode kualitatif deskriptif. Penelitian ini juga menggunakan data primer dan data sekunder. Data primer berasal dari observasi dan Masyarakat dan wawancara, sedangkan data sekunder berasal dari catatan tertulis di BAPPEDA probolinggo serta berbagai file elektronik yang digunakan untuk mendukung proses penelitian. Hasil penelitian PETI KOIN BERMANTRA ini masyarakat pegalangan mampu meningkatkan pendapatannya. Dan dengan adanya program ini bahwa dengan memberikan peluang kepada kelompok rentan, mereka juga dapat berkontribusi secara signifikan terhadap ekonomi local.
Co-Authors Afni Suhaida Alviana Novita Sari Desi Ariyani Eka Novita Sari Emelia Rahmadany Putri Gami Faiqotul Karimah Feni Damayanti Hasibuan, Melisa Zuriani Julianto Hutasuhut Muh. Hamzah Muhammad Rizaldyi Wibowo Nadila Syalsadila Nailul Izzah Rukmini Rukmini Sugiarti Suhaila Husna Samosir