Article Per Year (5 Year)
p-Index From 2020 - 2025
0.562
P-Index
This Author published in this journals
All Journal Menulis: Jurnal Penelitian Nusantara Management Dynamics: International Journal of Management and Digital Sciences Jurnal Ilmiah Manajemen Dan Kewirausahaan
Feni Damayanti
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Faktor - Faktor Yang Mempengaruhi Keputusan Nasabah Dalam Melakukan Take Over Kredit Di Bank Woori Saudara KC Jember Siti Indah Purwaning Yuwana; Khaerunnisa; Feni Damayanti
Menulis: Jurnal Penelitian Nusantara Vol. 1 No. 3 (2025): Menulis - Maret
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/menulis.v1i3.44

Abstract

Take over kredit merupakan strategi yang digunakan nasabah untuk memperoleh fasilitas pembiayaan yang lebih menguntungkan. Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang memengaruhi keputusan nasabah dalam melakukan take over kredit di Bank Woori Saudara KC Jember. Metode yang digunakan adalah metode kualitatif dengan pendekatan literature review dan metode partisipatif. Hasil penelitian menunjukkan bahwa faktor suku bunga, biaya mengenai take over, kualitas pelayanan, dan reputasi bank menjadi faktor signifikan dalam memengaruhi keputusan nasabah untuk melakukan take over kredit di Bank Woori Saudara KC Jember.
Digital Marketing Strategy Through Instagram And Tiktok Social Media Platforms In Increasing Sales At PT. Akasa Kreasi Bersama Afni Suhaida; Rukmini Rukmini; Suhaila Husna Samosir; Feni Damayanti; Intan Ramadhani; Muhammad Rizaldyi Wibowo
Management Dynamics: International Journal of Management and Digital Sciences Vol. 2 No. 2 (2025): International Journal of Management and Digital Sciences
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/managementdynamics.v2i2.200

Abstract

The development of digital technology has encouraged companies to utilize digital marketing to increase competitiveness and sales. This research analyzes digital marketing strategies through the social media platforms Instagram and TikTok at PT. Akasa Kreasi Bersama. Both platforms have the advantage of reaching a wider audience and increasing interaction with consumers through visual content and short videos. The research method used is descriptive qualitative with data collection techniques through interviews, observation and document study. The research results show that Instagram is effective in building a brand image through its Stories, Reels and IGTV features, while TikTok excels in spreading content virally thanks to its interaction-based algorithm. The use of paid advertising and collaboration with influencers also contributes to increasing sales conversions. However, the main challenges in implementing this strategy are dynamic changes in social media algorithms and the need to create content that is innovative and relevant to trends. Therefore, companies need to carry out regular evaluations and strategy adjustments to remain competitive in digital marketing.
Pengaruh Modal Sosial, Literasi Digital dan Orientasi Kewirausahaan terhadap Keberlanjutan Usaha Mikro Kecil di Kelurahaan Sitirejo Kecamatan Medan Amplas Feni Damayanti; Julianto Hutasuhut; Toni Hidayat; Yayuk Yuliana; Wan Dian Safina
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4750

Abstract

This study aims to analyze the influence of social capital, digital literacy, and entrepreneurial orientation on the sustainability of micro and small enterprises (MSEs) in Sitirejo Village, Medan Amplas District. MSEs are important pillars in the local economy, but still face various challenges such as limited access to capital, low utilization of digital technology, and lack of innovation and market adaptation. The approach used in this study is a quantitative approach with multiple linear regression analysis techniques. The population in this study were all MSE actors in Sitirejo Village totaling 85 respondents, where the sampling technique used the saturated sampling technique. Data were collected through questionnaires and analyzed using SPSS software versions 30 and 25. The results of the study are expected to show that social capital, digital literacy, and entrepreneurial orientation, both partially and simultaneously, have a significant influence on business sustainability. This study provides an important contribution to MSE actors, academics, and the government in designing sustainable business development strategies through strengthening social networks, increasing digital literacy, and strengthening entrepreneurial orientation.
Co-Authors Afni Suhaida Intan Ramadhani Julianto Hutasuhut Khaerunnisa Muhammad Rizaldyi Wibowo Rukmini Rukmini Siti Indah Purwaning Yuwana Suhaila Husna Samosir Toni Hidayat Wan Dian Safina