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KAJIAN KEPUTUSAN PEMBELIAN KONSUMEN DI E-COMMERCE: STUDI PADA ERIGO STORE Saputra, Aldi Tri; Hidayat, Irwan; Hurairah, Rizky Abu; Prasetyo, Johan Hendri
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 3 No. 1 (2024): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2024
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v3i1.4988

Abstract

The use of e-commerce in Indonesia has grown very rapidly and continues to increase. Erigo Store has become one of the leading e-commerce platforms in Indonesia. This study aims to analyze the factors influencing purchase decisions at Erigo Store. This research uses a qualitative method through interviews and observations. The research sample consists of 27 key respondents who are Erigo Store consumers. The results of this study indicate that Indonesian e-commerce consumers tend to look for quality products at affordable prices. Positive reviews from other consumers also become an important factor that can increase consumer trust and encourage them to make purchases. This research provides valuable insights for business owners and marketers in the e-commerce market. These findings affirm that companies need to understand the importance of maintaining a balance between price and product quality to enhance consumer appeal and trust.
Pengembangan Kompetensi Sosial pada UMKM dan SDGs dalam Program KKN di Desa Tirem Gresik Yaqin, Muhammad Ainul; Kiswantoro, Galang; Saputra, Aldi Tri; Bayhaqi, Berlian; Amy, Narinda Lailatus; Ramawati, Annisa Sholikhatun Nur; Handah; Sinaga, Stevanus Edi Saputra; Setiawan, Pudji; Kuncoro, Fiki Dadang
GOTAVA Vol. 2 No. 2 (2024): GOTAVA
Publisher : Yayasan Sumber Daya Manusia Cerdas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59891/jpmgotava.v2i2.13

Abstract

Kuliah Kerja Nyata (KKN) is a form of activity that combines the Dharma of Education, Teaching, Research, and Community Service all in one activity. As educational and teaching activities. KKN is an integral part of the undergraduate higher education curriculum (S1). KKN participants must be able to adjust to the existing reality, and not only understand theory, but must be able to apply and learn from the experiences that we have in the community, especially in the village of Tirem, which is located in Sitsampeyan District, Gresik Regency, East Java with an area of 107 hectares, has a population of 816 people, with 416 men and 400 women. The survey shows that as much as 60% of the tirem village community work as pond farmers, the rest as factory workers, civil servants, MSME entrepreneurs. The target of the students is to carry out the achievement of SDGs (Sustainable Development Goals) "including maintenance of pond diesel engines, advancing regional MSMEs to the modernization era, socialization of NIB licensing arrangements.