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All Journal Jurnal Pariwisata, Bisnis Digital dan Manajemen
Hurairah, Rizky Abu
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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KAJIAN KEPUTUSAN PEMBELIAN KONSUMEN DI E-COMMERCE: STUDI PADA ERIGO STORE Saputra, Aldi Tri; Hidayat, Irwan; Hurairah, Rizky Abu; Prasetyo, Johan Hendri
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 3 No. 1 (2024): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2024
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v3i1.4988

Abstract

The use of e-commerce in Indonesia has grown very rapidly and continues to increase. Erigo Store has become one of the leading e-commerce platforms in Indonesia. This study aims to analyze the factors influencing purchase decisions at Erigo Store. This research uses a qualitative method through interviews and observations. The research sample consists of 27 key respondents who are Erigo Store consumers. The results of this study indicate that Indonesian e-commerce consumers tend to look for quality products at affordable prices. Positive reviews from other consumers also become an important factor that can increase consumer trust and encourage them to make purchases. This research provides valuable insights for business owners and marketers in the e-commerce market. These findings affirm that companies need to understand the importance of maintaining a balance between price and product quality to enhance consumer appeal and trust.
PARTISIPASI BENGKEL MOTOR KONVENSIONAL DALAM DIGITAL MARKETING DENGAN MENGIMPLEMENTASIKAN DESIGN THINKING Widiyanto, Aldi; Hidayat, Irwan; Diwani, Meftyane Liz; Hurairah, Rizky Abu; Nurlela, Siti
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 2 No. 2 (2023): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2023
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v2i2.4240

Abstract

Technological developments have changed the way of interaction in marketing communication strategies from face to face (conventional) to screen to face (internet marketing). Speedia Motor is a traditional motorbike repair shop, which does not utilize social media and digital marketing in this digital era, this is what makes Speedia Motor experience a decline in product/spare part sales and it is not easy to get customers. The problems above are what made us take this case study to help motorbike repair UMKM digitalize their business, in order to follow current trends, in order to increase the number of customers. The method applied in this research uses the design thinking method, as well as conducting observations at workshop locations and conducting interviews with motorbike repair business owners in order to get to the root of the problem. Our aim in this research is to help UMKM owners who lack understanding in using the e-platform. commerce & social media to be able to reach wider customers, and market available products using digital media or the internet. After implementing digital marketing, the results we found were increasing product visibility and shop visitors online. By conducting this research, we hope to provide an understanding about the effectiveness of social media and digital marketing on conventional motorbike repair shop owners
Co-Authors Diwani, Meftyane Liz Hidayat, Irwan Prasetyo, Johan Hendri Saputra, Aldi Tri siti nurlela Widiyanto, Aldi