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THE EXISTENCE OF BEJI PURA HYANG TIBHA AS A WELLNESS TOURISM ATTRACTION IN BANJAR BLAHTANAH, BATUAN KALER, SUKAWATI DISTRICT, GIANYAR REGENCY Anak Agung Ari Sutraningsih; I Nyoman Subagia; I Ketut Wardana Yasa
Ride: Journal of Cultural Tourism and Religious Studies Vol. 2 No. 2 (2024): Vol 2 No 2
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/ride.v2i2.3696

Excistences is a term that is often used to refer to the existence or existence of something in a philosophical, scientific or general context. The existence of a tourist attraction is seen from the management of the tourist area itself as well as the historical value contained in the tourist attraction. The existence of tourist attractions plays a vital role in preserving the cultural identity of a community, both for local residents and visitors from outside. The existence of Beji Pura Hyang Tibha as a wellness tourism attraction in Banjar Blahtanah Batuan Kaler, Sukawati District, Gianyar Regency is one of the health tourism sites which is one of the tourism potentials in pioneering tourism villages whose existence is known by many groups. This tourist attraction is not only famous for its cultural heritage but also for the presence of Beji, a place to do healing for cleansing the body and soul and peace of mind. There are four theories used in this research, namely; 1) Existence theory, 2)Tourist motivation theory, 3) Tourism management theory, and 4) Structural functional theory. This research is qualitative descriptive research using literature approaches in the fields of theology and cultural tourism, field observation and documentation. This research examines the problem of the existence of Beji Pura Hyang Tibha as a wellness tourism attraction, how it is managed and the influence of the physical environment on postmodern society in Banjar Blahtanah Batuan Kaler, Sukawati District, Gianyar Regency. The involvement of local communities (community-based tourism) and the use of current technology in managing health tourism attractions are supporting models for its management. The influence on the surrounding community where the Melukat wellness tourism attraction is located will indirectly have influences in terms of the economy, physical environment, socio-culture related to the existence of the tourist area as well as the influence of fitness on medical activities

THE INFLUENCE OF YOGA ATTRACTIONS AND SERVICE EXCELLENCE ON CUSTOMER LOYALTY AT PRAMA SANUR BEACH HOTEL, DENPASAR TIMUR Ni Ketut Erawati; I Nyoman Subagia; I Ketut Wardana Yasa
Ride: Journal of Cultural Tourism and Religious Studies Vol. 2 No. 2 (2024): Vol 2 No 2
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/ride.v2i2.3784

Attractions and service excellence provide significant influence to loyal customers , because existing facilities hotel and quality services provided proven capable interesting visitor For come return . The purpose of study This is For know exists influence yoga attraction to customer loyalty , influence service excellence to Customer loyalty and existence influence yoga attractions and service excellence to loyal customers . Types of research This is analysis descriptive quantitative . Respondent from study This is staying guests as loyal customer for 2 years lastly at the Prama Sanur Beach Hotel, East Denpasar with amount population 1,155 people. The sampling technique used in study This is purposive sampling so sample totaling 92 people. Data collection techniques were carried out through questionnaires and interviews . Data analysis method used is analysis multiple linear regression . Research result This obtain equality regression : Y= 6.335 + 0.149 + 0.746 With table t value 1.662, table F value 3.09, and level significance 5% (0.05). Based on test results Partial prove that : 1) variable yoga attractions have t- count > t table 2.626 with mark significance 0.10 < 0.05 and value its influence amounting to 31.0% 2) variable service excellence has t- count 10.665 > t table 1.662 with mark significance 0.00 < 0.05 and value its influence by 54.2%. This result showing that yoga attractions and service excellence influential to loyal customers . 3) Overall test results simutan has an F-count of 59.941 > F table with mark significance 0.000 < 0.05. Whereas mark Adjusted R2 0.574 explain that amounting to 56.4% of yoga attractions and service excellence own contribution For influence loyal customers . As for the rest 43.6% influenced factor others who don't explained in the research model This like Power pull , factor social , and factors nature .

DASAR HUKUM PENGORBANAN BINATANG SAPI PADA UPACARA MUNGKAH WALI DI DESA TAMBAKAN DALAM TEKS-TEKS AGAMA HINDU I Ketut Wardana Yasa
VYAVAHARA DUTA Vol 19 No 2 (2024)
Publisher : Jurusan Hukum Fakultas Dharma Duta Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/vyavaharaduta.v19i2.3885

Cow sacrifices in religious ceremonies still occur in Tambakan Village, Kubutumbahan subdistrict, Buleleng Regency at the Bhuta Yajña ceremony called Masegeh which is a series of the Mungkah Wali Ceremony. Cows in Hindu scripture sources explain that both male and female cattle are highly respected and exalted. The majority of the people of Tambakan Village still support and believe in the implementation of this ritual, however written literary sources have not been found regarding the use of cows in the Masegeh ceremony at Prajapati Temple in Tambakan Village. Hindus in Tambakan village believe this only based on gugon tuwon and traditions passed down from generation to generation which they are still afraid of breaking. Beliefs that are not based on correct understanding and sources will lead to gaps in religious implementation or practice. For this reason, there is a need for a more in-depth study of the use of cows based on sacred scriptural sources, both Sruti and Smṛti, so that Hindus, especially in Tambakan Village, gain a more precise understanding regarding the use of cows in the Mungkah Wali ceremony. The aim of this research is to find out and analyze the legal basis from the Śruti books on the use of cows in the Mungkah Wali ceremony as well as the legal basis from the Smṛti book on the use of cows in the Mungkah Wali ceremony. This research is qualitative research with a religious phenomenology approach. The results of this research show that there are two main bases for cow sacrifice in the Hindu scripture texts, namely the Sruti texts and the Smerti texts. Basically, from these two texts it is found that female cows are highly venerated like mothers because they produce milk and male cows can be sacrificed if based on the correct methods and goals of sacrifice. The sacrifice of bulls at the Mungkah Wali Ceremony in the Tambakan traditional village from the results of observations and interviews and study of religious literary sources can be concluded that the sacrifice followed the correct sacrificial procedures according to Hindu religious literature. Keywords: Legal Basis, Sacrifice, Cow and Mungkah Wali

STRATEGI MARKETING PUBLIC RELATIONS ASHRAM GANDHI PURI SEVAGRAM DALAM MEMPERTAHANKAN CITRA POSITIF ORGANISASI I Wayan Sari Dika; I Gede Sutarya; I Ketut Wardana Yasa
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 1 No. 1 (2021): Communication, Moderation and Harmony
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v1i1.1066

The Gandhi Puri Sevagram Ashram, as an organization engaged in the spiritual and educational fields, was reported negatively, causing its image to deteriorate. This makes people familiar with the Gandhi Puri Sevagram Ashram from the negative side, but when the news was slowly stopped by the Marketing Public Relations of the Gandhi Puri Sevagram Ashram by always providing information about activities at the ashram to the public through newspapers and social media. This research focuses on the discussion of (1) Public perceptions of the Gandhi Puri Sevagram Ashram (2) Marketing public relations strategy of Gandhi Puri Sevagram Ashram in maintaining a positive image of the organization (3) Implications of public relations marketing strategy for the image building of Gandhi Puri Sevagram Ashram. The theory used in analyzing are: Consumer Behavior Theory, and Integrated Marketing Communication Theory. This research uses observation methods, in-depth interviews, questionnaires, document studies, and documentation studies. This research finds first, people's perceptions about the Gandhi Puri Sevagram Ashram based on the results of questionnaire data taken from 100 respondents via google form using several predetermined indicators, obtained the average respondent's answer data reached 4.15 so it is classified as good criteria. Secondly, Ashram Gandhi Puri Sevagram's marketing strategy of public relations in maintaining a positive image of the organization has been carried out using a combination of marketing communications through advertising, events and community networks. Third, the implications of the marketing public relations strategy for building the image of the Gandhi Puri Sevagram Ashram can make the ashram better known, the ashram gets the opportunity to serve the community in various fields and the ashram gets a lot of scholarships and groceries from donors.

INTEGRATED MARKETING COMMUNICATION DALAM MENINGKATKAN IMAGE PADA UNIVERSITAS HINDU NEGERI I GUSTI BAGUS SUGRIWA I Gusti Ayu Putri Trisnayanti; Ida Bagus Gede Candrawan; I Ketut Wardana Yasa
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 2 No. 2 (2022): Media and Communication Strategies
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v2i2.1438

Universitas Hindu Negeri (UHN) I Gusti Bagus Sugriwa Denpasar is one of the Hindu State Universities located in the urban area of Denpasar, namely North Denpasar, of course, it cannot be separated from the very fierce competition with universities in Bali, image restoration needs to be done to build an image, therefore universities must be able to market their institutions to the community so that they can arouse interest and then attract prospective students. One of them is by applying the concept of Integrated Marketing Communication (IMC). This research method uses a descriptive qualitative approach, and produce research namely Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar conducting marketing communication with the concept of IMC, namely advertising, personal selling, sales promotion, public relations, interactive marketing, and direct marketing, From the implementation, there are communication barriers, namely communication process barriers, physical, frame of mind, and technical barriers. IMC activities will certainly have implications for internal, external, marketing communications and social media.

Komunikasi Semiotika Karya Seni Patung Monyet Di Sanna Ubud A Pramana Experience Astrid Harikaputri; Ni Made Yuliani; I Ketut Wardana Yasa
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 5 No. 1 (2025): Communication Media and Organization
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v5i1.3912

This research employs a qualitative methodology with a semiotic approach to analyze the symbolic and communicative dimensions of sculpture as a form of visual language. Data were collected through observation, in-depth interviews with the designer, and documentation of the artwork and its surrounding context. The research focuses on the monkey sculpture at Sanna Ubud A Pramana Experience, a piece inspired by the story of Ni Diah Tantri, deeply rooted in Balinese cultural narratives. By applying the semiotic theories of Charles Sanders Peirce, Roland Barthes, and Ferdinand de Saussure, the study reveals that the sculpture functions as a layered communicative artifact that fulfills the criteria of icon, index, and symbol. Although physically static and three-dimensional, the sculpture operates as an effective one-way communication medium that persuasively conveys cultural and philosophical messages. The semiotic communication function of the sculpture not only transmits information about local cultural values but also creates interpretative space that engages the audience cognitively and affectively through denotative, connotative, and mythological meanings. Theoretically, this research offers a significant contribution to the development of communication science, particularly by expanding the scope of semiotic studies into the domain of three-dimensional visual arts. The findings demonstrate that sculpture can serve as an effective agent of cultural communication, as well as a medium of expression capable of bridging tradition, contemporary symbolism, and audience reception. Thus, this study enriches scholarly discourse on how artworks function as instruments of communication that represent identity, values, and meaning construction within specific cultural contexts.

Implications of International Tourist Levy Policy on Sustainable Tourism in Bali Ni Putu Gita Puspadewi; I Ketut Wardana Yasa; I Made Gede Anadhi
Harmony Management: International Journal of Management Science and Business Vol. 2 No. 3 (2025): International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v2i3.368

Bali tourism is currently facing challenges such as environmental degradation and overtourism due to the massive influx of visitors. As a solution that has been implemented in various countries, the Tourist Levy began to be applied in Bali on February 14, 2024, through Regional Regulation No. 6 of 2023, known as the Foreign Tourist Levy, with the aim of protecting Bali’s nature and culture towards quality tourism. This research becomes urgent to examine the implications of the foreign tourist levy on Bali’s sustainable tourism. Although this regulation has noble intentions, its implementation has generated various responses from international tourists and tourism stakeholders in Bali. This condition has prompted the author to conduct an in-depth study. The objectives of this research are: (1) To analyze the implementation of the foreign tourist levy (International Tourist Levy) policy in Bali, (2) To analyze the challenges in implementing the foreign tourist levy (International Tourist Levy) policy on sustainable tourism in Bali, and (3) To analyze the implications of the foreign tourist levy (International Tourist Levy) policy for international tourists and tourism stakeholders in realizing sustainable tourism. The method used in this research is a descriptive approach. The types of data employed are qualitative and quantitative data. Data collection methods include observation, interviews, questionnaires, and documentation, analyzed using qualitative descriptive data analysis techniques. The results of this study indicate that the International Tourist Levy has great potential in strengthening sustainable tourism in Bali. The majority of tourists support the sustainability goals of this policy, although some express concerns about the transparency of fund utilization and the impact of additional costs on travel decisions. Meanwhile, tourism industry players demonstrate positive adaptation, with emphasis on the need for strengthening socialization, transparency, and collaboration among stakeholders. This research recommends enhancing public communication and conducting regular evaluations of the policy to be more responsive to the dynamics and needs of tourists. Thus, this policy is expected to serve as a model for foreign tourists’ contributions in supporting the preservation of Bali’s cultural and natural heritage in a sustainable manner.

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