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All Journal JURNAL SAINS PEMASARAN INDONESIA Journal of Sustainable Innovation Engineering
Widiyawati, Irva
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Aerospace Engineering Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering

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Marketing Strategy of Fashion Course Program: Building Branding and Increasing Consumer Attraction at Fashion Institution Malang Widiyawati, Irva; Prasetya, Luhur Adi; Ichwanto, Muhammad Aris
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 24, No 2 (2025): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v24i2.32-52

Abstract

The study aims to find out the integrated marketing strategy in improving the institution's image, customer loyalty, and education program enrollment. The descriptive qualitative method used interviews with branch managers, sales coordinators, sales teams, and students of short and one-year course programs. Digital promotion through social media and attendance at local events successfully increased brand recognition by 35% on social media and 25% local event participation, building a professional and relevant image. Personalization strategies, such as schedule flexibility and quick response, increased student loyalty with a 30% increase in continuing education and a 45% satisfaction rate. The combination of value-based content on digital media and direct promotion through education fairs increased digital engagement by 50% and enrollment by 20%. Transparency of promotional information boosted prospective students' trust with 70% satisfaction, while quick response on digital platforms increased trust by 90% and clicks on promotional links by 35%. In conclusion, a holistic marketing strategy based on student needs and technology is the key to successfully strengthening the institution's image, increasing loyalty, and attracting new applicants. The results of this study offer strategic guidance for educational institutions facing increasing competition.
Arranging Solar Energy For Farming Life: Designing A Solar Power Generation System As A Solution For Rice Field Irrigation In Kemulan Village, Turen District, Malang Regency Prasetya, Luhur Adi; Rizaldy, Muhammad Ridha; Oktaviani, Herlina Ike; Ichwanto, Muhammad Aris; Wibowo, Satrio Adji; Rofiudin, Amir; Haq, Salsabila Thifal Nabil; Hendranawan, Rian Syahmulloh; Wibowo, Ary Agung; Widiyawati, Irva; Muttaqiyah, Khusnul; Permataningtyas, Anisa; Samodra, Joko
Journal of Sustainable Innovation Engineering Vol. 1 No. 2 (2025): July
Publisher : Institute Of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/sustainable.v1i2.7

Abstract

This research aims to design and test a solar power generation system (PLTS) as an alternative energy solution for agricultural irrigation in Kemulan Village, Turen District, Malang Regency. The method used is Research and Development (R&D) with the 4D model: Define, Design, Develop, and Disseminate. The define stage shows that farmers experience limited access to energy and high irrigation costs, with an average daily energy requirement of 1,500 Wh and operational costs of Rp 300,000-500,000 per season. Based on this data, a solar PV system was designed using two 100 Wp solar panels, a 12V DC pump, and an MPPT controller. Simulation through PVsyst showed an energy output of 1,620 Wh/day, while field testing produced 1,560 Wh/day with a water discharge of 70 liters/minute. Expert validation results show the system has high efficiency (86-88%), is easy to operate, and has the potential to be replicated. End-user evaluations showed positive scores on the aspects of convenience, usefulness, and re-adoption intention. The findings prove that a local needs-based approach and active involvement of farmers in the design to evaluation process can produce renewable technology systems that are applicable, efficient, and socially acceptable in the rural agricultural sector.
Co-Authors Haq, Salsabila Thifal Nabil Hendranawan, Rian Syahmulloh Herlina Ike Oktaviani Muhammad Aris Ichwanto Muttaqiyah, Khusnul Permataningtyas, Anisa Prasetya, Luhur Adi Rizaldy, Muhammad Ridha Rofiudin, Amir Samodra, Joko Wibowo, Ary Agung Wibowo, Satrio Adji