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All Journal Jurnal Ilmu Manajemen (JIM) EKONOMIS : Journal of Economics and Business EQIEN - JURNAL EKONOMI DAN BISNIS Ekonomi Islam Indonesia TAMKIN Jurnal Pengabdian Masyarakat
Nurhasanah, Saniatun
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Islamic Financial Inclusion Index in Indonesia and its Correlation to Women's Quality of Life Azqia, Hidayatul; Ali, Mohammad Mahbubi; Nurhasanah, Saniatun
Ekonomi Islam Indonesia Vol. 6 No. 1 (2024): Ekonomi Islam Indonesia
Publisher : SMART Insight

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58968/eii.v6i1.479

Abstract

This thesis discusses and provides an overview of the Islamic financial inclusion index in Indonesia and its correlation with women's quality of life. This study uses a descriptive quantitative approach with the method of calculating the Index of Sharia Financial Inclusion (ISFI). The data from this study uses secondary data obtained from the publications of the Financial Services Authority, the Central Statistics Agency and the Ministry of Child Protection and Women's Empowerment of the Republic of Indonesia. The study covers 33 provinces for the 2015-2020 period. The results of this study found that the level of Islamic financial inclusion in Indonesia was still relatively low at 0.105. Based on the observations, the provinces of DKI Jakarta and Nanggroe Aceh Darussalam, are the most superior provinces in measuring the Islamic financial inclusion index in this study, with the acquisition value of each province respectively 0.531 and 0.435. This study also found that the Islamic financial inclusion index (ISFI) has a positive relationship to women's quality of life (IPG). These results indicate that changes in the level of Islamic financial inclusion will result in changes in women's quality of life (IPG) in the same direction or if the ISFI index increases by one unit it will increase the GPA index by 7.811.
Faktor-faktor yang Mempengaruhi Pembelian Impulsif Muslim Gen-Z Saat Tanggal Kembar di Jabodetabek Rauha, Alda; Nurhasanah, Saniatun
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.1955

Abstract

This study aims to analyze the influence of promotions, shopping lifestyle, religiosity, and Islamic financial literacy on impulsive purchases on twin dates among Gen-Z Muslims in the Shopee marketplace. This study uses quantitative methods and the types of data used are primary and secondary data distributed through questionnaires. The analysis technique used is a structural equation model (SEM) with the partial least squares (PLS) method. The results of this study indicate that simultaneously there is an influence of promotions, shopping lifestyle, religiosity, and Islamic financial literacy on impulsive purchases on twin dates in the Shopee marketplace. However, partially, the variables of religiosity and Islamic financial literacy do not have a significant effect on impulsive purchases on twin dates in the Shopee marketplace in Jabotabek.
Analisis Pengaruh Promosi, Live Streamers, Dan Tekanan Waktu Terhadap Keputusan Pembelian Pada Fitur Shopee Live Mulyadi, Ari Dian Safitri; Nurhasanah, Saniatun
Jurnal Ilmu Manajemen Vol. 12 No. 2 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v12n2.p274-283

Abstract

This research analyzes the influence of promotions, live streamers, and time pressure on purchasing decisions made through the Shopee Live feature. The method employed in this study is quantitative descriptive. This research's population and sample size totaled 193 individuals in Jabodetabek Area. The sampling technique utilized is probability sampling with purposive sampling. The statistical analysis conducted in this research employed Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0 software. The research findings indicate that promotions have a significant positive effect on purchasing decisions through the Shopee Live feature. Additionally, live streamers exert a significant positive influence on purchase decisions via the Shopee Live feature. Moreover, time pressure demonstrates a significant positive effect on purchasing decisions through the Shopee Live feature. The Shopee Live feature is expected to increase effective promotional strategies, namely personal sales and direct marketing carried out by live streamers, so that customer awareness of the Shopee Live feature continues to increase, thereby influencing purchasing decisions. Furthermore, the Shopee application is expected to provide more sales promotions and also provide time limits when conducting live streaming.
Peran Social Media Marketing, Brand Awareness, dan Harga Terhadap Keputusan Pembelian Mie Gacoan Pada Platform Marketplace GoFood Alfizar, Agus Azmi; Nurhasanah, Saniatun
Eqien - Jurnal Ekonomi dan Bisnis Vol 13 No 03 (2024): Eqien Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v13i03.1844

Abstract

This research aims to analyze the influence of Social Media Marketing, Brand Awareness and Price variables on purchasing decisions for Gacoan Noodles on the GoFood marketplace platform. This research uses quantitative methods with the research object being Generation Z Mie Gacoan consumers in Jabodetabek. In this research, the Structural Equation Model (SEM) analysis technique was used with the Partial Least Square (PLS) method and the data was processed with the help of the SmartPLS 4 application. The results of this research stated that the role of Social Media Marketing, Brand Awareness, and Price had a positive and significant effect on Decision to Purchase Gacoan Noodles on the GoFood marketplace platform. There is an indirect influence between Social Media Marketing, Brand Awareness, and Purchasing Decisions which shows positive and significant results.
Youth Strategies in Economic Empowerment Hendrasto, Nur; Nuriyah, Aminah; Nurhasanah, Saniatun; Haidar, Abdullah; Maulida, Syahdatul
Tamkin Jurnal Pemberdayaan Tazkia Vol. 2 No. 1 (2024): TAMKIN: Jurnal Pengabdian Masyarakat
Publisher : Tazkia Islamic University College

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30993/tamkin.v2i1.320

Abstract

The research "Youth Strategy in Economic Empowerment" thoroughly examines the strategic significance of young people in promoting economic growth, particularly within the halal industrial sector. This study emphasizes the significant contribution that young people, who constitute a crucial segment of the world population, may make to the advancement of socioeconomic development. This research uncovers the most recent developments in the halal business by means of seminars including prominent speakers like Prof. Dr. Marco Tieman. It focuses on crucial elements such as supply chains and ecosystems. The paper's conclusion underscores the significance of innovation and the contributions of young individuals, serving as inspiration for aspiring entrepreneurs in the global development of the halal industry
Co-Authors Alfizar, Agus Azmi Ali, Mohammad Mahbubi Azqia, Hidayatul Haidar, Abdullah Maulida, Syahdatul Mulyadi, Ari Dian Safitri Nur Hendrasto Nuriyah, Aminah Rauha, Alda