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All Journal Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen
Raysha Naya Putri Fadillah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Fleksibilitas Jam Kerja dan Work Life Balance terhadap Peningkatan Produktivitas Karyawan Gen Z Reisya Aulia Anhar; Adhila Suryaningsih; Raysha Naya Putri Fadillah
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 3 No. 1 (2025): January : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v3i1.2760

Abstract

Generation Z, with unique characteristics such as technological savvy, preference for work flexibility, and need for work life balance, brings a new paradigm in human resource management. Their dominance in the workforce creates challenges as well as opportunities for companies to create a work environment that supports employee productivity and well-being. This study aims to analyze the effect of flexible working hours and work life balance on the productivity of Gen Z employees through a literature study approach. The results show that flexible working hours allow employees to work more efficiently according to their convenient time and place, while work life balance helps reduce stress, increase motivation, and drive productivity. Generation Z highly values ​​this balance, which not only improves their mental and physical well-being but also contributes to the success of the company.
Pengaruh Kualitas Pelayanan Gojek dan Harga, terhadap Kepuasaan Konsumen pada Layanan Go Ride Raysha Naya Putri Fadillah; Bunga Karnelia; Nadia Jasmine
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 4 (2024): December : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i4.2759

Abstract

This study aims to analyze the effect of service quality and price on customer satisfaction on Go-Ride services from Gojek. With the rapid development of information and communication technology, online transportation services such as Gojek have become the main solution for people in meeting mobility needs, which require comfort, time efficiency, and affordable prices. High service quality and competitive prices are key factors in creating customer satisfaction. This study uses a qualitative approach with literature studies as the main method, collecting data from various sources such as scientific articles, publications, and related research reports. The results of the study indicate that Gojek's service quality, which includes response speed, punctuality, driver attitude, and safety and comfort during the trip, has a significant positive effect on customer satisfaction. In addition, the price of Go-Ride services also contributes to the level of consumer satisfaction. This study found that customers who experience good service quality tend to be more satisfied and loyal to Gojek services. The results of this study provide important insights for Gojek to continue to improve the quality of its services and maintain competitive prices to meet customer satisfaction, which in turn can strengthen customer loyalty and the company's competitiveness in the online transportation industry.
Co-Authors Adhila Suryaningsih Bunga Karnelia Nadia Jasmine Reisya Aulia Anhar