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All Journal Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Riset Manajemen
Bunga Karnelia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Kualitas Pelayanan Gojek dan Harga, terhadap Kepuasaan Konsumen pada Layanan Go Ride Raysha Naya Putri Fadillah; Bunga Karnelia; Nadia Jasmine
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 4 (2024): December : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i4.2759

Abstract

This study aims to analyze the effect of service quality and price on customer satisfaction on Go-Ride services from Gojek. With the rapid development of information and communication technology, online transportation services such as Gojek have become the main solution for people in meeting mobility needs, which require comfort, time efficiency, and affordable prices. High service quality and competitive prices are key factors in creating customer satisfaction. This study uses a qualitative approach with literature studies as the main method, collecting data from various sources such as scientific articles, publications, and related research reports. The results of the study indicate that Gojek's service quality, which includes response speed, punctuality, driver attitude, and safety and comfort during the trip, has a significant positive effect on customer satisfaction. In addition, the price of Go-Ride services also contributes to the level of consumer satisfaction. This study found that customers who experience good service quality tend to be more satisfied and loyal to Gojek services. The results of this study provide important insights for Gojek to continue to improve the quality of its services and maintain competitive prices to meet customer satisfaction, which in turn can strengthen customer loyalty and the company's competitiveness in the online transportation industry.
Pengaruh Lingkungan Kerja dan Kompensasi terhadap Kinerja Karyawan di PT GOS Indoraya Anindya Najmina Nareswari; Bunga Karnelia; Keysha Azahra Ramadhani
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 4 (2024): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i4.3505

Abstract

This study aims to analyze the influence of work environment and compensation on employee performance at PT GOS Indoraya. Through a literature review and case analysis, this study concludes that both a conducive work environment and a fair compensation system play a significant role in improving employee performance. A good work environment includes both physical and non-physical aspects, while compensation encompasses salary, benefits, and other rewards. PT GOS Indoraya has made several efforts to improve employee performance, but there is still potential for further development. This study provides recommendations for the company to conduct regular evaluations of the work environment and compensation system, as well as develop more comprehensive training and career development programs.
Co-Authors Anindya Najmina Nareswari Keysha Azahra Ramadhani Nadia Jasmine Raysha Naya Putri Fadillah