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All Journal International Journal of Multidisciplinary: Applied Business and Education Research Journal of Commerce Management and Tourism Studies
Tramankuti, Yasotha Nair
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Environmental Science Medicine & Pharmacology Social Sciences

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Leveraging Business Analytics for Enhanced Decision-Making Navigating Challenges and Exploiting Opportunities Mazher, Muhammad Ahmad; Tramankuti, Yasotha Nair
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 5 No. 10 (2024): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.05.10.21

Abstract

Business analytics (BA) is revolutionizing how businesses use data to gain a competitive advantage. It offers opportunities for deeper customer insights, targeted marketing campaigns, improved customer satisfaction, new product and service opportunities, and optimized business processes. However, challenges like data quality, talent acquisition, and ethical considerations exist. This study reviews BA literature and discusses the challenges faced by organizations in implementing business analytics, including data availability, quality, skills and training, and technology infrastructure considerations. We conducted a study on 133 analytics professionals in Lahore, Pakistan. Data availability and quality, skills and training, and technology infrastructure all had a positive and significant impact on business analytics challenges and opportunities. The findings aim to contribute to a better understanding of business analytics, implementation challenges, and opportunities.
The consequences of foreign reserves, FDI, inflation, exports, and imports on Pakistani exchange rate Mazher, Muhammad Ahmad; Tramankuti, Yasotha Nair; Osman, Zurul Aisya
Journal of Commerce, Management, and Tourism Studies Vol. 2 No. 2 (2023): Aug 2023
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v2i2.45

Abstract

This study uses monthly data sources from the State Bank of Pakistan to examine the impact of inflation, exports, foreign direct investment, foreign reserves, and imports on Pakistan's currency exchange rates from July 2018 to January 2023. The empirical results demonstrate that inflation and imports have a positive and significant effect on the exchange rate in the short term by using the ARDL bound test. Exchange rates are negatively impacted by exports, foreign direct investment, and foreign reserves. Inflation, imports, and foreign reserves have a positive and considerable influence on currency exchange rates over the long term.
Developing economies and environmental impact: A VECM analysis of external debt, ODA, and CO2 Mazher, Muhammad Ahmad; Tramankuti, Yasotha Nair; Osman, Zurul Aisya
Journal of Commerce, Management, and Tourism Studies Vol. 2 No. 3 (2023): Dec 2023
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v2i3.143

Abstract

The objective of this study is to examine the carbon dioxide (CO2) emissions in Asian economies between 1990 and 2019, with a specific focus on their relationship with net official development assistance (NODA) and external debt. Utilizing the IPAT model as a theoretical framework, we employ various econometric methodologies to estimate both long-term and short-term outcomes. These methodologies encompass panel unit-root tests, cointegration techniques, and the VECM method. The findings of the research provide additional substantiation for the presence of cointegration among all variables. The analysis of long-term data revealed a robust and statistically significant relationship between gross domestic product (GDP) and carbon dioxide (CO2) emissions. Conversely, a strong and inverse connection was identified between foreign debt and net official development assistance (NODA). The results indicated a modest but favorable relationship between the size of the Asian population and the levels of CO2 emissions. The segment of recommendations encompasses comprehensive proposals and an extensive examination of various alternatives.
Analyzing corruption, political influence, socioeconomic conditions, and living standards in Pakistan Mazher, Dr. Muhammad Ahmad; Khan, Asma; Tramankuti, Yasotha Nair
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 3 (2025): Dec 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i3.398

Abstract

The analysis examines the relationship between economic indicators and final household consumption expenditures (FHCE) in Pakistan from 1991-2023. Four variables were used: total population, corruption perception index, political stability, and absence of violence. The results show a positive association between the general population and FHCE in both the short and long terms. However, the corruption perception index reduces FHCE by 0.4430 units, with a negative short-term effect. Political stability has a moderate long-term effect. PSVA has a negative influence on FHCE. The model explains 85.60% variation in FHCE, suggesting population growth management, corruption control, and political stability policies.
Co-Authors Khan, Asma Mazher, Dr. Muhammad Ahmad Mazher, Muhammad Ahmad Osman, Zurul Aisya