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All Journal Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Riset Manajemen Jurnal Manajemen Bisnis Digital Terkini
Brahma Wahyu
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Disiplin Kerja, Komunikasi Kerja, dan Kompensasi terhadap Kinerja Karyawan pada Cv Sinar Wijaya Motor Malinda Setyaning Lilla; Brahma Wahyu; Umi Nadhiroh
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 4 (2024): December : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i4.2584

Abstract

This research aims to determine the influence of work discipline, work communication and compensation on employee performance. This type of research is quantitative research. This research data was obtained through primary and secondary data. The population in this study were employees at CV Sinar Wijaya. The sample in this study was 60 employees with a sampling technique using the Slovin formula. The analysis techniques used are validity testing, reliability testing, classical assumption testing, multiple linear regression analysis and hypothesis testing. The research results show that the partial t test results of the variables discipline, work communication and compensation have an effect on employee performance. The results of the F test simultaneously show that discipline, work communication and compensation influence employee performance.
Pengaruh Digital Marketing dan Kepercayaan Pelanggan Terhadap Keputusan Pembelian Online Shop Larissa Aesthetic Center Anggun Emeliana Natasya; Ahmad Jauhari; Brahma Wahyu
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 1 No. 4 (2022): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1107.637 KB) | DOI: 10.30640/digital.v1i4.411

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh antara variabel digital marketing (X1) dan kepercayaan pelanggan (X2) terhadap keputusan pembelian (Y) pada Larissa Aesthetic Center. Jenis penelitian ini adalah penelitian kuantitatif. Teknik pengumpulan data yang digunakan adalah data primer dan data sekunder. Pemilihan sampel menggunakan metode purposive sampling, jumlah sampel dalam penelitian diperoleh sebanyak 92 responden pada Larissa Aesthetic Center. Data penelitian ini diperoleh melalui kuesioner, wawancara, dan studi literatur. Tehnik analisis yang digunakan yaitu Uji Validitas, Uji Reliabilitas, Uji Asumsi Klasik, Analisis regresi linier berganda, Uji t, Uji F dan Uji koefisien Determinasi. Dari hasil yang dilakukan pada penelitian menunjukan variabel digital marketing (X1) dan kepercayaan pelanggan (X2) terhadap keputusan pembelian (Y) pada Larissa Aesthetic Center Hasil penelitian diperoleh persamaan regresi linier berganda Y= 15.466 + 0,234X1 + 0,304X2 dan hasil Uji t variabel digital marketing berpengaruh signifikan secara parsial terhadap keputusan pembelian dengan hasil sig 0,000 < 0,05. Kepercayaan pelanggan berpengaruh signifikan secara parsial terhadap keputusan pembelian, dengan hasil nilai sig. 0,003 > 0,05. Hasil uji F diperoleh hasil Fhitung dengan nilai signifikansi sebesar 0,000 < 0,05. Dari hasil analisis dapat disimpulkan bahwa digital marketing dan Kepercayaan pelanggan berpengaruh secara simultan dan signifikan terhadap Keputusan Pembelian pada Larissa Aesthetic Center.
Pengaruh Keterampilan, Pengalaman Kerja, dan Komitmen Kerja terhadap Kinerja Karyawan pada CV Medali Mas Seno Rahmad Kartiko; Brahma Wahyu; Erwin Syahputra
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 4 (2025): Oktober : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i4.869

Abstract

A company's productivity is greatly influenced by the quality of employee performance, which makes employees an important asset in achieving organizational goals. This study aims to analyze the influence of job skills, work experience, and work commitment on employee performance on CV Medali Mas. The research method used is a quantitative approach with multiple linear regression analysis techniques. Data were collected through questionnaires that had been tested for validity and reliability, and classical assumption tests were carried out including normality, multicollinearity, heteroscedasticity, and linearity tests. The results of the analysis showed that simultaneously, the three independent variables, namely work skills, work experience, and work commitment, had a significant effect on employee performance (F count = 6.788; Sig. < 0.001). However, only work experience showed a significant effect on employee performance (t count = 2.765; Sig. = 0.009), while work skills (Sig. = 0.072) and work commitment (Sig. = 0.531) had no significant effect. These findings confirm that work experience is a dominant factor in improving employee performance at CV Medali Mas. The implications of this study suggest that companies pay more attention to the track record of work experience in the recruitment and human resource development process to increase productivity optimally.
Co-Authors Ahmad Jauhari Anggun Emeliana Natasya Erwin Syahputra Malinda Setyaning Lilla Seno Rahmad Kartiko Umi Nadhiroh