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All Journal JURNAL SAINS PEMASARAN INDONESIA Teknotan: Jurnal Industri Teknologi Pertanian The Journal of Experimental Life Sciences (JELS) Agrointek Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Agro Industri Perkebunan Jurnal Berdaya Jurnal Bisnis
Faizal Syahmurman
Teknologi Industri Pertanian, Universitas Padjadjaran, Sumedang
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Education Immunology & microbiology Medicine & Pharmacology Neuroscience Social Sciences Other

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PENGARUH CONTENT MARKETING MEDIA SOSIAL INSTAGRAM TERHADAP MINAT BELI KONSUMEN PADA USAHA YOURGOOD Adzhani, Marsha Edina; Pujianto, Totok; Syahmurman, Faizal
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10264

Abstract

Utilization of information technology that is increasingly accessible is one of the strategies for entrepreneurs to market their products. YourGood business is one of the Small and Medium Enterprises (SMEs) by presenting smoothies yogurt products and using social media as a marketing medium, one of which is content marketing through Instagram social media as a marketing strategy, content marketing is one of the most important marketing strategies currently being used by YourGood business. The purpose of this study is to test as an illustration how the role or influence of the contribution of content marketing through Instagram social media run by YourGood business on consumer buying interest, this research is included in the type of explanatory research method with a quantitative approach and using non-probability sampling with purposive sampling with a total of 100 respondents using a linear time function to determine the number of samples. Researchers used normality test analysis, t test, F test and multiple linear regression using Microsoft Excel 2019 software. The results stated that there was a correlation between marketing Instagram social media content and the buying interest of YourGood business consumers by 62.6%. Then the variable that has the greatest value is the persuasion variable of 47%. So that the content marketing strategy that can be carried out by YourGood business is to present content with product quality information and build trust in consumers and be carried out consistently and attractively so that the content marketing strategy will be able to increase consumer buying interest.Keywords: Content Marketing, Purchase Intention, Digital Marketing, Instagram.
Application of Maggot Cultivation Technology to Strengthen Competitiveness of Sustainable Food Micro, Small, and Medium Enterprises Kastaman, Roni; Syahmurman, Faizal; Rahmah, Devi M.; Ardiansah, Irfan; Kurniawan, Koko Iwan Agus; Januardi, Januardi; Puspita, Puspita; Nurliasari, Dessy; Hanifah, Aisyah
The Journal of Experimental Life Science Vol. 16 No. 1 (2026)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jels.2026.016.01.04

Abstract

The cultivation of maggots through the larvae of black soldier fly (Hemetia illucens) is increasingly recognized as a viable solution for organic waste management and alternative protein production. However, its integration into village-based enterprises and implications for Micro, Small and Medium Enterprises (MSMEs) competitiveness remain underexplored. This study examines how maggot cultivation strengthens food MSMEs using a circular economy framework and SWOT (strengths, weaknesses, opportunities, and threats) analysis. The study was conducted at Village-Owned Enterprises (Badan Usaha Milik Desa and abbreviated by BUMDes in Bahasa Indonesia) Kerta Setra Utama in Tasikmalaya, Indonesia. A mixed-methods approach was applied, combining qualitative observation with quantitative analyses of waste reduction, maggot yield, and protein content. Results showed a 65% reduction in organic waste within 5 days, a 28% increase in maggot biomass across 6 production cycles, and a 30% increase in household incomes. Using poultry manure as a substrate reduced waste by 31.2%. Furthermore, the substrate resulted in 114 g of dry weight.kg-1 of feed as well as 25.26% crude protein in less than eight days. SWOT analysis identified key constraints in community participation, institutional support, and technological capacity. There were opportunities that came from the integration of the circular economy and the expansion of green markets. The findings demonstrate that rural enterprises can effectively transform organic waste into economic value through maggot farming. Policy recommendations emphasize capacity building, green financing, and digital market integration to enhance scalability and long-term impact.
Co-Authors Adawiya, Alifiya Dipta Adzhani, Marsha Edina Bambang Nurhadi Dedy Trisnadi Desy Nurliasari Dewi, Mira Santika Dhiyaginaa Nurayuni Efri Mardawati Hanifah, Aisyah Irfan Ardiansah Januardi Januardi, Januardi Kurniawan, Koko Iwan Agus Mardani, Muhammad Alif Athalla Nurliasari, Dessy Puspita Puspita Rahmah, Devi M. Rifaldi, Amrullah Rahman Roni Kastaman Sonnia Kristin Totok Pujianto Yaritsha Nafhan Thyola