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All Journal JURNAL SAINS PEMASARAN INDONESIA International Research Journal of Business Studies
Mawar Firdausi, Asri Sekar
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Shopping Behavior Webrooming in Fulfilling Individual Needs From A Perspective Self-Determination Theory Rahma, Resita Septia; Ramdan, Abdi; Mawar Firdausi, Asri Sekar; Alim, Taqdirul
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 23, No 3 (2024): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v23i3.214-228

Abstract

The development of current consumer behavior shows shopping behavior using more than one channel to reduce fog. This study tries to offer a theoretical concept of omnichannel shopping behavior based on self-determination theory to explain what drives and motivates consumers to do webrooming behavior. This study was conducted using a survey method on 206 consumers who had done webrooming behavior using SEM-PLS analysis. Empirical results indicate that the needs of the three individuals with self-determination are proven to be drivers of consumers in doing webrooming behavior. However, unlike the testing of moderation variables, the three self-determination needs do not fully moderate and only product characteristics moderate the relationship between autonomy variables and webrooming behavior
Consumers’ Intention to Switch from Green and Conventional Cosmetics Mawar Firdausi, Asri Sekar; Rahma, Resita Septia; Afriani, Lita Ningrum
International Research Journal of Business Studies Vol. 16 No. 1 (2023): April - July 2023
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.16.1.83-98

Abstract

Consumers play an essential role in consuming activities since it can impact environmental preservation. However, previous research stated that the ineffectiveness of green products resulted in consumers choosing to use conventional products. Hence, this study aims to determine the factors that cause consumers to switch from green products to conventional products in cosmetics. The theory applied in explaining the phenomenon is migration theory by using the push-pull-mooring framework. The subjects of this study were 205 green cosmetics consumers who collected the data using questionnaires. Based on the results of data analysis, the pull factor and push factor are the most decisive factors that influence the consumers switching intention to conventional cosmetics. Meanwhile, the mooring factor does not moderate the push and pull factors on the customers’ switching intentions to conventional cosmetics.
Co-Authors Alim, Taqdirul Lita Ningrum Afriani Rahma, Resita Septia Ramdan, Abdi Resita Septia Rahma