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All Journal JURNAL SAINS PEMASARAN INDONESIA International Research Journal of Business Studies (E-Journal) QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Ekonis : Jurnal Ekonomi dan Bisnis ETAM: Jurnal Pengabdian kepada Masyarakat
Resita Septia Rahma
Politeknik Piksi Input Serang, Jl. Raya Cilegon No.km.8, Serang, Kec. Kramatwatu, Kabupaten Serang, Banten 42161, Indonesia
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Consumers’ Intention to Switch from Green and Conventional Cosmetics Asri Sekar Mawar Firdausi; Resita Septia Rahma; Lita Ningrum Afriani
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 16, No 1 (2023): April - July 2023
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.16.1.83-98

Abstract

Consumers play an essential role in consuming activities since it can impact environmental preservation. However, previous research stated that the ineffectiveness of green products resulted in consumers choosing to use conventional products. Hence, this study aims to determine the factors that cause consumers to switch from green products to conventional products in cosmetics. The theory applied in explaining the phenomenon is migration theory by using the push-pull-mooring framework. The subjects of this study were 205 green cosmetics consumers who collected the data using questionnaires. Based on the results of data analysis, the pull factor and push factor are the most decisive factors that influence the consumers switching intention to conventional cosmetics. Meanwhile, the mooring factor does not moderate the push and pull factors on the customers’ switching intentions to conventional cosmetics.
PENDAMPINGAN OPTIMALISASI DIGITAL KEWIRAUSAHAAN MAHASISWA DI UMKM Rahma, Resita Septia; Angga Nugraha; Yudiansyah Fauzi; Yeti Asmawati; Annissa Pratiwi; Dita Wahyuni; Lestaria Sinambela; Andini; Putri Khadijah Heriyanti; Firmansyah
Qardhul Hasan: Media Pengabdian kepada Masyarakat Vol. 10 No. 2 (2024): AGUSTUS
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/qh.v10i2.13385

Abstract

Artikel ini membahas mengenai pendapingi usaha UMKM di Banten yaitu Growfin Academy sebagai pusat pengembangan keterampilan dan pengetahuan yang berkomitmen untuk meningkatkan kapabilitas profesional di berbagai sektor. Pendampingan ini bertujuan untuk memperkuat kapasitas UMKM, meningkatkan akses mereka ke pasar baru, memfasilitasi adopsi teknologi informasi dalam usaha mereka, serta membantu dalam peningkatan manajemen keuangan dan operasional. Metode yang digunakan dalam pendampingan ini yaitu Analisis observasi lapangan kegiatan operasional di Growfin Academy. Hasil Analisis dan pendampingan menunjukan bahwa dari 3 (tiga) taget tujuan penampingan yaitu niat beli, tingkat transaksi, dan loyalitas saat pendampingan memberikan angka peningkatan yang signifikan. Dengan demikian, Growfin Academy dapat meningkatkan daya saing, menghadapi tantangan pasar, dan pada akhirnya berkontribusi lebih banyak lagi terhadap perekonomian daerah serta menciptakan lapangan kerja baru.
Green Accounting: Peduli Lingkungan Berkelanjutan pada Organisasi Non Profit Romadhon, Romadhon; Pratiwi, Annissa; Septia Rahma, Resita; Evariana, Dian; Nugraha, Angga
Jurnal ETAM Vol. 4 No. 2 (2024): JUNE
Publisher : Politeknik Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46964/etam.v4i2.739

Abstract

Kegiatan pengabdian masyarakat yang dilaksanakan di Desa Pamengkang, Kecamatan Kramatwatu, Kabupaten Serang, bertujuan untuk mengedukasi warga tentang green accounting dan keberlanjutan, khususnya dalam menghadapi masalah kekeringan. Dengan fokus pada penyuluhan mengenai dampak kekeringan, strategi penanggulangan, dan penggunaan air yang efisien, kegiatan ini berhasil menarik partisipasi aktif dari kepala desa, perangkat desa, dan warga desa. Antusiasme tinggi dari masyarakat menunjukkan kesadaran yang berkembang terhadap pentingnya pengelolaan sumber daya air secara bijak. Meskipun dihadapkan pada batasan seperti keterbatasan sumber daya dan jangkauan geografis, kegiatan ini menawarkan rekomendasi untuk peningkatan program di masa depan melalui edukasi berkelanjutan, kerjasama teknis, pembangunan infrastruktur, dan pemberdayaan masyarakat. Kegiatan ini menggarisbawahi pentingnya adaptasi dan mitigasi kekeringan melalui pendekatan kolaboratif untuk memastikan keberlanjutan lingkungan dan ekonomi lokal.
Shopping Behavior Webrooming in Fulfilling Individual Needs From A Perspective Self-Determination Theory Rahma, Resita Septia; Ramdan, Abdi; Mawar Firdausi, Asri Sekar; Alim, Taqdirul
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 23, No 3 (2024): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v23i3.214-228

Abstract

The development of current consumer behavior shows shopping behavior using more than one channel to reduce fog. This study tries to offer a theoretical concept of omnichannel shopping behavior based on self-determination theory to explain what drives and motivates consumers to do webrooming behavior. This study was conducted using a survey method on 206 consumers who had done webrooming behavior using SEM-PLS analysis. Empirical results indicate that the needs of the three individuals with self-determination are proven to be drivers of consumers in doing webrooming behavior. However, unlike the testing of moderation variables, the three self-determination needs do not fully moderate and only product characteristics moderate the relationship between autonomy variables and webrooming behavior
PERILAKU BELANJA WEBROOMING DALAM PEMENUHAN KEBUTUHAN INDIVIDU DARI PERSEPKTIF SELF-DETERMINATION THEORY Rahma, Resita Septia
Ekonis: Jurnal Ekonomi dan Bisnis Vol 26, No 2 (2024): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/ekonis.v26i2.6034

Abstract

Abstract :  The development of current consumer behavior shows shopping behavior using more than one channel to reduce fog. This study tries to offer a theoretical concept of omnichannel shopping behavior based on self-determination theory to explain what drives and motivates consumers to do webrooming behavior. This study was conducted using a survey method on 206 consumers who had done webrooming behavior using SEM-PLS analysis. Empirical results indicate that the needs of the three individuals with self-determination are proven to be drivers of consumers in doing webrooming behavior. However, unlike the testing of moderation variables, the three self-determination needs do not fully moderate and only product characteristics moderate the relationship between autonomy variables and webrooming behavior. Keywords :  Consumer Behavior, Omnichannel,  Shopping, Self-determination, Webrooming
Co-Authors Alim, Taqdirul Andini Angga Nugraha Angga Nugraha Annissa Pratiwi Asri Sekar Mawar Firdausi Dita Wahyuni Evariana, Dian Firmansyah Lestaria Sinambela Lita Ningrum Afriani Mawar Firdausi, Asri Sekar Pratiwi, Annissa Putri Khadijah Heriyanti Ramdan, Abdi Romadhon Romadhon Yeti Asmawati Yudiansyah Fauzi