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All Journal International Journal of Computer and Information System (IJCIS) Indonesian Journal of Political Studies
Sani, Rosi Rijal
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Engineering Social Sciences

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Evaluating Effective Social Media Marketing With Artificial Intelligence Using The AIDA Model Approach Alia, Putri Ariatna; Cahyono, Warna Agung; Shodikin, Mohamad; Meisyarani, Jihan Salsabila; Sani, Rosi Rijal; Kriswibowo, Rony
International Journal of Computer and Information System (IJCIS) Vol 5, No 4 (2024): IJCIS : Vol 5 - Issue 4 - 2024
Publisher : Institut Teknologi Bisnis AAS Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijcis.v5i4.205

Abstract

The rapid growth of information and communication technology, especially social media, has significantly changed the marketing landscape. In the face of this challenge, companies are increasingly adopting marketing strategies through social media to reach their intended target markets. This research aims to analyze the effectiveness of Social Media Marketing by utilizing Artificial Intelligence, especially ChattGPT and applying the AIDA Model approach (Awareness, Interest, Desire, Action). This research methodology uses descriptive qualitative methods with data collection through virtual ethnography and interviews from the Babelubozz online store using the Instagram platform: @grosirhijabtermurahsidoarjo. Artificial intelligence algorithms to analyze interaction patterns and user responses. The AIDA (Awareness, Interest, Desire, Action) model. used as a basis for measuring the stages of consumer awareness, interest, desire, and action in the context of marketing through social media. The results of this analysis provide an in-depth understanding of how companies can improve the effectiveness of their marketing campaigns on social media by optimizing each stage of the AIDA Model. Therefore, the marketing and promotional content generated by ChatGPT is able to increase the effectiveness of social media marketing.
Redenomination, Power, and Legitimacy: A Political Discourse Analysis of Indonesian Currency Reform Rahmat, M. Basuki; Sani, Rosi Rijal
Indonesian Journal of Political Studies Vol. 6 No. 1 (2026): April
Publisher : Department of Political Sciences, Faculty of Social and Political Sciences, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/ijps.2026.6.1.105-124

Abstract

Redenomination is generally understood as a monetary policy aimed at simplifying the nominal currency without altering its real value. This study argues that in the context of Indonesia, redenomination is not only related to economic aspects but also becomes part of discursive practices that reflect power relations and the state's efforts at legitimacy. The research employs Fairclough's Critical Discourse Analysis model combined with Gramsci's concept of hegemony and Bourdieu's symbolic power. Data were obtained from official government speeches, statements by the Minister of Finance and the Governor of Bank Indonesia, policy documents, and media coverage nationwide from 2010 to 2025. The findings indicate that the discourse of redenomination is constructed through a narrative of caution emphasising economic, political, and social stability, supported by technocratic terms such as efficiency, stability, and modernisation. This discourse tends to strengthen when the rupiah faces pressure and diminishes when economic conditions improve. These findings suggest that the state shapes public expectations through a stability narrative as a hegemonic mechanism in managing change.
Co-Authors Cahyono, Warna Agung Kriswibowo, Rony Meisyarani, Jihan Salsabila Putri Ariatna Alia Rahmat, M. Basuki Shodikin, Mohamad