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All Journal International Journal of Computer and Information System (IJCIS) Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS
Cahyono, Warna Agung
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Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Social Sciences

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Evaluating Effective Social Media Marketing With Artificial Intelligence Using The AIDA Model Approach Alia, Putri Ariatna; Cahyono, Warna Agung; Shodikin, Mohamad; Meisyarani, Jihan Salsabila; Sani, Rosi Rijal; Kriswibowo, Rony
International Journal of Computer and Information System (IJCIS) Vol 5, No 4 (2024): IJCIS : Vol 5 - Issue 4 - 2024
Publisher : Institut Teknologi Bisnis AAS Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijcis.v5i4.205

Abstract

The rapid growth of information and communication technology, especially social media, has significantly changed the marketing landscape. In the face of this challenge, companies are increasingly adopting marketing strategies through social media to reach their intended target markets. This research aims to analyze the effectiveness of Social Media Marketing by utilizing Artificial Intelligence, especially ChattGPT and applying the AIDA Model approach (Awareness, Interest, Desire, Action). This research methodology uses descriptive qualitative methods with data collection through virtual ethnography and interviews from the Babelubozz online store using the Instagram platform: @grosirhijabtermurahsidoarjo. Artificial intelligence algorithms to analyze interaction patterns and user responses. The AIDA (Awareness, Interest, Desire, Action) model. used as a basis for measuring the stages of consumer awareness, interest, desire, and action in the context of marketing through social media. The results of this analysis provide an in-depth understanding of how companies can improve the effectiveness of their marketing campaigns on social media by optimizing each stage of the AIDA Model. Therefore, the marketing and promotional content generated by ChatGPT is able to increase the effectiveness of social media marketing.
PENYULUHAN MEMBUKA MINDSET WARGA TENTANG PENTINGNYA KEGUNAAN TEKNOLOGI UNTUK MEMBANTU ADMINISTRASI DI KELURAHAN WEDOROKLURAK, KECAMATAN CANDI, KABUPATEN SIDOARJO Alia, Putri Ariatna; Setyadi, Agung Teguh; Kriswibowo, Rony; Prayogo, Johan Suryo; Febriana, Rusina Widha; Cahyono, Warna Agung; Setyawan, Agung Budi
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 2 No. 1 (2024): Februari
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v2i1.444

Abstract

Penyuluhan memiliki peran penting dalam membuka mindset warga terkait dengan kegunaan teknologi dalam mendukung administrasi di tingkat kelurahan. Penelitian ini dilakukan di Kelurahan Wedoroklurak, Kecamatan Candi, Kabupaten Sidoarjo, dengan tujuan untuk meningkatkan pemahaman warga tentang manfaat teknologi dalam upaya administrasi di tingkat lokal. Metode penyuluhan melibatkan pendekatan interaktif dan partisipatif, melibatkan warga aktif dalam diskusi, demonstrasi, dan pemecahan masalah terkait penggunaan teknologi untuk administrasi. Hasil evaluasi menunjukkan peningkatan signifikan dalam pemahaman warga tentang cara teknologi dapat mempermudah proses administrasi kelurahan, meningkatkan transparansi, dan mempercepat akses informasi. Penyuluhan ini berhasil membuka mindset warga terhadap pentingnya teknologi dalam mendukung administrasi di tingkat kelurahan. Peningkatan pemahaman ini diharapkan dapat memberikan kontribusi positif terhadap efisiensi dan efektivitas pelaksanaan administrasi di Kelurahan Wedoroklurak serta menginspirasi langkah serupa di kelurahan-kelurahan lainnya.
Co-Authors Agung Budi Setyawan, Agung Budi Febriana, Rusina Widha Kriswibowo, Rony Meisyarani, Jihan Salsabila Prayogo, Johan Suryo Putri Ariatna Alia Sani, Rosi Rijal Setyadi, Agung Teguh Shodikin, Mohamad