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All Journal International Journal of Computer and Information System (IJCIS) Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal ilmiah teknologi informasi Asia
Cahyono, Warna Agung
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Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Social Sciences

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Evaluating Effective Social Media Marketing With Artificial Intelligence Using The AIDA Model Approach Alia, Putri Ariatna; Cahyono, Warna Agung; Shodikin, Mohamad; Meisyarani, Jihan Salsabila; Sani, Rosi Rijal; Kriswibowo, Rony
International Journal of Computer and Information System (IJCIS) Vol 5, No 4 (2024): IJCIS : Vol 5 - Issue 4 - 2024
Publisher : Institut Teknologi Bisnis AAS Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijcis.v5i4.205

Abstract

The rapid growth of information and communication technology, especially social media, has significantly changed the marketing landscape. In the face of this challenge, companies are increasingly adopting marketing strategies through social media to reach their intended target markets. This research aims to analyze the effectiveness of Social Media Marketing by utilizing Artificial Intelligence, especially ChattGPT and applying the AIDA Model approach (Awareness, Interest, Desire, Action). This research methodology uses descriptive qualitative methods with data collection through virtual ethnography and interviews from the Babelubozz online store using the Instagram platform: @grosirhijabtermurahsidoarjo. Artificial intelligence algorithms to analyze interaction patterns and user responses. The AIDA (Awareness, Interest, Desire, Action) model. used as a basis for measuring the stages of consumer awareness, interest, desire, and action in the context of marketing through social media. The results of this analysis provide an in-depth understanding of how companies can improve the effectiveness of their marketing campaigns on social media by optimizing each stage of the AIDA Model. Therefore, the marketing and promotional content generated by ChatGPT is able to increase the effectiveness of social media marketing.
PENYULUHAN MEMBUKA MINDSET WARGA TENTANG PENTINGNYA KEGUNAAN TEKNOLOGI UNTUK MEMBANTU ADMINISTRASI DI KELURAHAN WEDOROKLURAK, KECAMATAN CANDI, KABUPATEN SIDOARJO Alia, Putri Ariatna; Setyadi, Agung Teguh; Kriswibowo, Rony; Prayogo, Johan Suryo; Febriana, Rusina Widha; Cahyono, Warna Agung; Setyawan, Agung Budi
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 2 No. 1 (2024): Februari
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v2i1.444

Abstract

Penyuluhan memiliki peran penting dalam membuka mindset warga terkait dengan kegunaan teknologi dalam mendukung administrasi di tingkat kelurahan. Penelitian ini dilakukan di Kelurahan Wedoroklurak, Kecamatan Candi, Kabupaten Sidoarjo, dengan tujuan untuk meningkatkan pemahaman warga tentang manfaat teknologi dalam upaya administrasi di tingkat lokal. Metode penyuluhan melibatkan pendekatan interaktif dan partisipatif, melibatkan warga aktif dalam diskusi, demonstrasi, dan pemecahan masalah terkait penggunaan teknologi untuk administrasi. Hasil evaluasi menunjukkan peningkatan signifikan dalam pemahaman warga tentang cara teknologi dapat mempermudah proses administrasi kelurahan, meningkatkan transparansi, dan mempercepat akses informasi. Penyuluhan ini berhasil membuka mindset warga terhadap pentingnya teknologi dalam mendukung administrasi di tingkat kelurahan. Peningkatan pemahaman ini diharapkan dapat memberikan kontribusi positif terhadap efisiensi dan efektivitas pelaksanaan administrasi di Kelurahan Wedoroklurak serta menginspirasi langkah serupa di kelurahan-kelurahan lainnya.
Pengembangan aplikasi web tes RIASEC online pada bakat.uam.ac.id menggunakan metode Agile Scrum Cahyono, Warna Agung
Jurnal Ilmiah Teknologi Informasi Asia Vol 19 No 2 (2025): Volume 19 nomor 2 2025 (8)
Publisher : LP2M Institut Teknologi dan Bisnis ASIA Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jitika.v19i2.1185

Abstract

The modern digital era has created a complex job market, increasing the need for accurate career assessment tools. The RIASEC (Realistic, Investigative, Artistic, Social, Enterprising, Conventional) test is a widely recognized framework for aligning personal characteristics with suitable work environments. However, conventional software development methods often struggle to accommodate the continuous refinement required by digital transformation and evolving user needs. This study addresses these challenges by developing an online RIASEC test web application using the Agile Scrum methodology. The research aimed to construct a flexible Scrum framework for this specific application and measure its effect on development speed. The process involved three sprints, with features defined as user stories and prioritized using MoSCoW (Must-have, Should-have, Could-have, Won't-have) rules. The results showed that the duration of sprints 1, 2, and 3 is 2 weeks, 3 weeks, and 3 weeks, respectively, with a total completion time of approximately 269 hours, 7 hours ahead of the 276-hour estimate. The study concludes that Agile Scrum is an effective approach for developing scientific web-based instruments, as it provides a structured yet flexible process that accommodates iterative feedback and successfully mitigates project risks.
Co-Authors Agung Budi Setyawan, Agung Budi Febriana, Rusina Widha Kriswibowo, Rony Meisyarani, Jihan Salsabila Prayogo, Johan Suryo Putri Ariatna Alia Sani, Rosi Rijal Setyadi, Agung Teguh Shodikin, Mohamad