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All Journal NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Riset Manajemen dan Ekonomi Jurnal Ilmu Manajemen Dan Pendidikan
Siti Aulia Nurmedina
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Persepsi Remaja Perempuan pada Produk Pemutih Niacinamide Siti Aulia Nurmedina; Dewi Sagita; Syamsul Hidayat
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 3 No. 3 (2025): Juli : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime.v3i3.2846

Abstract

This study aims to analyze adolescent girls' perceptions of skin whitening products containing niacinamide, an active ingredient known to have skin brightening and hyperpigmentation reduction benefits. This study used a quantitative approach with a survey method, involving 100 adolescent girls aged 15-21 years old in the city of Serang. Data was collected through a questionnaire that measured factors such as brand awareness, belief in product benefits, and the influence of social media in purchasing decisions. The results showed that the majority of respondents had positive perceptions of products containing niacinamide, especially regarding their safety and effectiveness. However, there are concerns regarding possible long-term side effects. Social media plays a significant role in shaping respondents' opinions through consumer reviews and influencer recommendations.
Menata Ruang Hijau di Tengah Kawasasan Industri Gerakan Penghijauan Desa Kareo Melalui Program BIVIT Rudianto Rudianto; Siti Aulia Nurmedina; Ahmad Rizky Widodo; Maryati Maryati; Nadya Septiani; M. Raffa Al Ghifran; Anisa dwi Paramita
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 4 (2025): November: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i4.6736

Abstract

Desa Kareo, Serang Regency, faces environmental challenges due to the dominance of industrial activities, resulting in a lack of green spaces and increased air temperatures. This situation prompted the implementation of a greening program as a form of community service to support the improvement of the village's environmental quality. The program was carried out using a participatory approach, involving residents in identifying critical land areas, planting seedlings (BIVIT), and post-planting maintenance. Greening efforts focused on open lands, roadside areas, and public facilities that were previously barren. The results showed an improvement in the visual comfort of the environment, a reduction in barren areas, and increased community participation in preserving the plants. These findings confirm that locally collaborative greening initiatives have significant potential to restore environmental quality, especially in areas heavily impacted by industrial activities. Reforestation efforts focused on previously barren open spaces, roadsides, and public facilities. These previously unproductive lands now serve as green spaces that provide ecological benefits, such as carbon sequestration and improved air quality. Furthermore, tree planting has a positive impact on lowering local temperatures, a crucial issue given the increasing temperature levels associated with urbanization and industrial activity. The reforestation program demonstrated significant improvements in environmental visual comfort, a reduction in barren areas, and increased community participation in caring for the planted plants. The community members involved in the program demonstrated a sense of ownership of their environment and a commitment to maintaining the sustainability of the planted plants. These findings confirm that reforestation initiatives involving local collaboration have significant potential to restore environmental quality, particularly in areas impacted by industrial activity. With this program, it is hoped that the quality of life of the Kareo Village community will improve as the ecological balance in the area is maintained.
Evaluasi Kinerja Karyawan Menggunakan Model Job Accomplishment Matrix (JAM) Pada PT. MC PET FILM INDONESIA Siti Aulia Nurmedina; Nana Sutisna; Syamsul Hidayat
Jurnal Ilmu Manajemen dan Pendidikan | E-ISSN : 3062-7788 Vol. 2 No. 4 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

Penelitian ini bertujuan untuk mengevaluasi kinerja karyawan menggunakan Model Job Accomplishment Matrix (JAM) pada PT. MC PET Film Indonesia. Evaluasi kinerja karyawan menjadi aspek penting dalam manajemen sumber daya manusia karena berperan dalam meningkatkan efektivitas dan produktivitas organisasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif. Data yang digunakan merupakan data sekunder berupa hasil penilaian kinerja karyawan tahun 2024 yang diperoleh dari dokumen internal perusahaan. Teknik pengumpulan data dilakukan melalui metode dokumentasi, sedangkan analisis data menggunakan analisis deskriptif kuantitatif dengan mengolah skor dan persentase pencapaian kinerja berdasarkan indikator Job Accomplishment Matrix (JAM). Hasil penelitian menunjukkan bahwa dari 30 karyawan yang dinilai, nilai kinerja berada pada rentang skor 70 hingga 95 dengan nilai rata-rata sebesar 85 yang termasuk dalam kategori baik. Sebanyak 60% karyawan berada pada kategori kinerja baik, 30% pada kategori cukup, dan 10% pada kategori kurang. Hasil penilaian per indikator menunjukkan bahwa tingkat kehadiran karyawan tergolong tinggi dengan nilai rata-rata 90%, sementara indikator produktivitas kerja dan pencapaian target memperoleh nilai rata-rata 82%, serta kualitas kerja sebesar 80%. Temuan ini menunjukkan bahwa secara umum kinerja karyawan telah memenuhi standar perusahaan, meskipun masih terdapat perbedaan tingkat pencapaian antar karyawan. Model Job Accomplishment Matrix (JAM) dinilai mampu memberikan gambaran kinerja karyawan yang lebih objektif dan terstruktur serta dapat digunakan sebagai dasar pengambilan keputusan dalam pengelolaan dan pengembangan sumber daya manusia di perusahaan.  
Co-Authors Ahmad Rizky Widodo Anisa dwi Paramita Dewi Sagita M. Raffa Al Ghifran Maryati Maryati Nadya Septiani Nana Sutisna Rudianto Rudianto Syamsul Hidayat