Article Per Year (5 Year)
p-Index From 2021 - 2026
1.908
P-Index
This Author published in this journals
All Journal IJBE (Integrated Journal of Business and Economics) IKRA-ITH ABDIMAS Jurnal Bisnis Darmajaya Ekomaks : Jurnal Ilmu Ekonomi, Manajemen, dan Akuntansi Jurnal Kewarganegaraan International Journal of Business, Technology, and Organizational Behavior (IJBTOB) MOVE: Journal of Community Service and Engagement Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Jurnal Organisasi dan Manajemen Indonesia
Sumar, Sumar
Universitas Bangka Belitung
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
Analysis of Tin Stock Investment Projections during the Covid-19 Pandemic Ari Agung Nugroho; Sumar Sumar; Khairiyansyah Khairiyansyah; Doni Yanuar
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 3 No. 1 (2023): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v3i1.262

Abstract

Indonesia and other countries in the world are still experiencing the Covid-19 pandemic and continue to struggle for the country's health and economic recovery. The government along with all elements of society are tackling the impact of Covid-19 by implementing 3M (wearing masks, washing hands, maintaining distance), implementing health protocols, vaccination programs and implementing Large-Scale Social Restrictions (PSBB). The community collaborates on advances in smartphone technology with PSBB activities in their daily activities. With the advancement of technology platforms, it is very easy for people to transact in the stock investment mechanism and have an impact on people's lives. 99% of Indonesia's tin mineral potential is in the Bangka Belitung Archipelago Province, while the rest is in the Riau Islands, Riau and West Kalimantan. The economic condition of the Bangka Belitung Islands province is still supported by the mining and quarrying sector, especially tin mining and the tin processing industry, in line with Irawan's study. So the tin stock investment instrument is still one of the instrument models that can be used during the Covid 19 pandemic. In the world of stock investment, there are two types of analysis known, namely fundamental analysis and technical analysis. Technical analysis attempts to test historical data in predicting stock prices in order to buy or sell an investment instrument. Keywords: Covid 19, Stocks, Tin, Investment
Pengaruh Kualitas Produk, Harga dan Citra Merek Terhadap Keputusan Pembelian Rokok Sampoerna Mild Pada Konsumen Laki-Laki di Kota Pangkalpinang Sultan Edryan; Sumar; Fakturrachman Aryansyah
JOMI: Jurnal Organisasi dan Manajemen Indonesia Vol 4 No 2 (2026)
Publisher : CV. MEDIA PENA MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67352/jomi.v4i2.156

Abstract

Tujuan penelitian ini adalah untuk menganalisis pengaruh kualitas produk, harga, dan citra merek terhadap keputusan pembelian rokok Sampoerna Mild pada konsumen laki-laki di Kota Pangkalpinang. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian kausal. Sampel penelitian berjumlah 165 responden yang dipilih menggunakan teknik purposive sampling, dengan kriteria konsumen laki-laki berusia minimal 18 tahun dan pernah membeli rokok Sampoerna Mild di Kota Pangkalpinang. Instrumen penelitian berupa kuesioner dengan skala Likert 1–5. Analisis data dilakukan menggunakan metode Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS) melalui aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa kualitas produk, harga, dan citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian rokok Sampoerna Mild. Temuan ini mengindikasikan bahwa persepsi konsumen terhadap mutu produk, kesesuaian harga, serta kekuatan citra merek memiliki peran penting dalam meningkatkan keputusan pembelian, sehingga perusahaan perlu terus menjaga kualitas, menetapkan harga yang kompetitif, serta memperkuat citra merek guna mempertahankan keputusan pembelian konsumen.
Co-Authors Ari Agung Nugroho Ari Agung Nugroho Christianingrum Dani Saputra Darman Saputra Dian Prihardini Wibawa Doni Yanuar Echo Perdana Kusumah Fakturrachman Aryansyah Indah Noviyanti Karmawan Karmawan Khairiyansyah Khairiyansyah Koko Ardiansyah Maya Yusnita Muhammad Qomaruddin Ridwan Nadia Apriana Nanang Wahyudin Nizwan Zukhri Sultan Edryan Yanuar, Dony