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All Journal JURNAL ECONOMIA Sricommerce: Journal of Sriwijaya Community Services Public Health and Preventive Medicine Archive Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Nofiawaty
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Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Public Health Social Sciences

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Pelatihan Pembuatan Perizinan Usaha Melalui Aplikasi Online Single Subsmission (OSS) Untuk Meningkatkan Akses Permodalan dan Pengembangan UMKM di Desa Burai Kecamatan Tanjung Batu Kabupaten Ogan Ilir Mavilinda, Hera Febria; Nofiawaty; Siregar, Lina Dameria; Karimudin, Yos
Sricommerce: Journal of Sriwijaya Community Services Vol. 5 No. 1 (2024): Sricommerce: Journal of Sriwijaya Community Services
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jscs.v5i1.156

Abstract

Kegiatan pelatihan pembuatan perizinan usaha melaui aplikasi Online Single Subsmission (OSS) bagi para pelaku UMKM di Desa Burai Kecamata Tanjung Batu, Kabupaten Ogan Ilir bertujuan agar para pelaku usaha di desa burai memiliki pengetahuan dan kemampuan dalam membuat NIB, menyadari pentingnya memiliki perizinan usaha serta untuk mempermudah mereka dalam mendapatkan akses permodalan dan mengembangkan usahanya. Metode pelaksanaan kegiatan dilakukan dalam bentuk penyuluhan (ceramah), tutorial dan diskusi interaktif. Pelaksanaan kegiatan pengabdian dilakukan secara offline dengan jumlah peserta sebanyak 20 UMKM. Hasil kegiatan pengabdian masyarakat ini menunjukkan adanya peningkatan pengetahuan dan kemampuan peserta dalam hal pembuatan perizinan usaha dalam bentuk NIB melalui aplikasi Online Single Subsmission (OSS), selain itu adanya peningkatan kesadaran dari para peserta tentang pentingnya memiliki perizinan usaha untuk meningkatkan akses permodalan dan mengembangkan usahanya. Berdasarkan hasil evaluasi, rata-rata capaian peserta atas kegiatan pelatihan ini berada diatas 85% yang menunjukkan bahwa terdapat peningkatan kemampuan dan pemahaman peserta mengenai pembuatan dan manfaat perizinan usaha terhadap peningkatan akses permodalan dan pengembangan usaha bagi para pelaku UMKM di Desa Burai.
Compliance with COVID-19 health protocols in a restricted offline learning setting in Palembang, Indonesia: a structural equation modeling Fitrianto, Mohammad Eko; Nofiawaty; Wahab, Zakaria; Hanafi, Agustina
Public Health and Preventive Medicine Archive Vol. 12 No. 2 (2024)
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53638/phpma.2024.v12.i2.p05

Abstract

Background and purpose: The COVID-19 pandemic has brought about new-normal conditions across all sectors. At the onset of the return to offline learning, new health protocol regulations were introduced. This study aimed to predict student behaviour in the post-COVID-19 learning process using the Health Belief Model (HBM) within a restricted face-to-face learning context.  Methods: This cross-sectional survey involved 331 students from both public and private universities in South Sumatra Province, selected through convenience sampling from those participating in post-pandemic face-to-face learning. Data were collected between April and July 2022 using an online questionnaire that covered sociodemographic characteristics and perceptions based on the HBM framework. Descriptive analysis was conducted, and behavioural predictions were tested using Structural Equation Modelling (SEM).  Results: The majority of participants were female (54.4%), aged 18–21 years (64.4%), predominantly undergraduate students (84%), and residing in Palembang (63.3%). Regarding vaccination status, 54.4% had received the second dose, 39% the third dose, 5.7% only the first dose, and 0.9% were unvaccinated. Perceived benefits (β=0.129, p=0.034), cues to action (β=0.319, p<0.001), and self-efficacy (β=0.442, p<0.001) were found to be significant predictors of students’ compliance with health protocols.  Conclusion: Students’ compliance with health protocols is influenced by health-related information and their level of self-efficacy. The Health Belief Model proves effective in predicting this behaviour in a post-COVID-19 context. Policymakers are encouraged to promote compliance to health protocols through positive messaging, such as public service announcements.   
The Central Role of Satisfaction in Shaping Customer Loyalty: Insights from Omni-Channel Retailing Yunita, Dessy; Nofiawaty; Maulana, Ahmad; Malinda, Shelfi
Jurnal Economia Vol. 21 No. 3 (2025): October 2025
Publisher : Faculty of Economics and Business, Universitas Negeri Yogyakarta in collaboration with the Institute for

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/economia.v21i3.73789

Abstract

The purpose of this study is to determine whether satisfaction mediates the relationship between omni-channel intensity and shopping value on customer loyalty in omni-channel retail. This study focuses on omni-channel customers in Palembang, where data were collected through questionnaires distributed to 200 respondents who had made purchases on at least two retail channels. Data analysis was conducted using AMOS. The findings reveal that omni-channel intensity and shopping value do not directly influence customer loyalty. However, mediation tests show that omni-channel intensity affects customer loyalty through satisfaction, as does shopping value through satisfaction. The study implies that fostering satisfaction in omni-channel retail significantly enhances customer loyalty. To achieve this, it is important to prioritize factors that ensure consistency and seamless channel integration, and the creation of shopping experiences that shape value.
Pengaruh Brand Equity Terhadap Keputusan Pembelian Saus Sambal Merek Abc Pada Masyarakat Desa Tanah Abang Kecamatan Batang Hari Leko Anggraini, Sasti; Nofiawaty; Hamdaini, Yulia
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i4.1057

Abstract

This study aims to determine the effect of brand equity on purchasing decisions at ABC chili sauce brand at Tanah Abang village, Batang Hari Leko sub-district. This research is a quantitative research with a survey method. The data used in this study using essential data and additional information. The sampling technique in this study used accidental sampling technique. Data was collected through online questionnaire using Google Forms to 97 respondents. This study used multiple linear analysis techniques, simultaneous tests (F test), and partial tests (t test). The results of this study indicate that brand equity has a significant positive effect partially or simultaneously on purchasing decisions. The results of multiple linear regression tests show that brand association has a dominant influence on purchasing decisions at ABC chili sauce brand in Tanah Abang village, Batang Hari Leko sub-district.
Co-Authors Agustina Hanafi Ahmad MAULANA Anggraini, Sasti Fitrianto, Mohammad Eko Karimudin, Yos Lina Dameria Siregar Malinda, Shelfi Mavilinda, Hera Febria Yulia Hamdaini Putri Yunita, Dessy Zakaria Wahab, Zakaria