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All Journal Jurnal Ilmiah Manajemen Kesatuan Social Sciences Insights Journal
Kanchanawongpaisan, Sipnarong
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Economics, Econometrics & Finance Social Sciences

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The Level of Public Understanding of The Quick Response Indonesian Standard (QRIS) In Indonesia Pristiyono, Pristiyono; Kanchanawongpaisan, Sipnarong; Ratnasari, Sri Langgeng
Social Sciences Insights Journal Vol. 1 No. 3 (2023): Social Sciences Insights Journal
Publisher : MID Publisher International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14438076

Abstract

The increase in digital money transactions in 2021 indicates that the trend of digital transactions is increasingly widespread in Indonesia, besides that the trend of digital transactions is a way of changing people's shopping behavior, which previously went offline to online shopping through various marketplaces. The purpose of this study is to prove if the variables of performance expectancy, effort expectancy, social influence, and internet anxiety affect behavior intention. Then the author's sample set refers to the number of all 15 indicators x 7 = 105 samples. Then the sample in this study was set at 100 samples. Accidental sampling technique. The data collection technique uses primary data (in the form of a questionnaire) using Google Forms which is distributed offline and online and uses the necessary secondary data such as interviews, literature studies, and related agencies.  The results of the study prove that the hypothesis test between Performance Expectancy on Behavior Intention, it turns out that the hypothesis is rejected, the hypothesis test between Effort Expectancy on Behavior Intention, it turns out that the hypothesis is rejected, the hypothesis test between Social Influence on Behavior Intention, it turns out that the hypothesis is rejected and the hypothesis test between Anxiety Internet Behavior Intention, it turns out that the hypothesis is accepted
Contribution of E-Business Success to Achieving Competitive Advantage in MSMEs Rezeki, Sri; Pristyono; Kanchanawongpaisan, Sipnarong
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3468

Abstract

The success of marketing implementation in Micro, Small, and Medium Enterprises (MSMEs) in Indonesia today cannot be separated from the use of application-based digital technology such as websites, online platforms, and social media. This study aims to examine the influence of social media, influencer marketing, and content marketing on the success of MSMEs, using indicators that are relevant to the research problem. The type of research used is descriptive with a quantitative approach. Data collection techniques are carried out through questionnaires and interviews. The population of this study is MSMEs spread across various regions in Indonesia, with a total of 526,261 units. The sample determination used the Slovin formula and obtained 100 respondents as a sample representing the population. The results of the study show that influencer marketing, content marketing, and social media marketing are independent factors but have a direct influence on the success of MSMEs. In addition, business success has also been shown to have a significant influence on increasing competitive advantage. The results of this study underline the importance of digital marketing strategies in supporting the growth and competitiveness of MSMEs in the era of digital transformation.
Public Acceptance of Peer-to-Peer Lending as a Digital Payment in Indonesia Pristiyono, Pristiyono; Kanchanawongpaisan, Sipnarong; Broto, Bayu Eko
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3630

Abstract

Peer to Peer lending is a financial service model that connects lenders and borrowers to engage in loan agreements directly using Indonesian rupiah through an electronic platform based on internet connectivity. This study investigates the factors that affect behavioral intention and customer satisfaction in the use of Peer-To-Peer (P2P) lending platforms. with a particular emphasis on the novelty of focusing on business actors located around Medan City who utilize P2P lending as an alternative source of capital and business expansion. Employing a quantitative research method. data were collected through online questionnaires distributed via Google Forms. The study targeted Micro, Small, and Medium Enterprises (MSMEs) based in Medan City. involving 504 respondents selected through purposive sampling. Data analysis was conducted using a path analysis model. The findings reveal that performance expectancy. effort expectancy. social influence. intrinsic motivation. and extrinsic motivation all have a positive and significant impact on behavioral intention to adopt P2P lending. Furthermore. behavioral intention was found to have a positive and significant effect on customer satisfaction in the context of P2P lending usage.
Co-Authors Broto, Bayu Eko Pristiyono, Pristiyono Pristyono Sri Langgeng Ratnasari Sri Rezeki