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All Journal Jurnal Ilmiah Manajemen Kesatuan Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Eastasouth Journal of Effective Community Services Social Sciences Insights Journal
Kanchanawongpaisan, Sipnarong
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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The Level of Public Understanding of The Quick Response Indonesian Standard (QRIS) In Indonesia Pristiyono, Pristiyono; Kanchanawongpaisan, Sipnarong; Ratnasari, Sri Langgeng
Social Sciences Insights Journal Vol. 1 No. 3 (2023): Social Sciences Insights Journal
Publisher : MID Publisher International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14438076

Abstract

The increase in digital money transactions in 2021 indicates that the trend of digital transactions is increasingly widespread in Indonesia, besides that the trend of digital transactions is a way of changing people's shopping behavior, which previously went offline to online shopping through various marketplaces. The purpose of this study is to prove if the variables of performance expectancy, effort expectancy, social influence, and internet anxiety affect behavior intention. Then the author's sample set refers to the number of all 15 indicators x 7 = 105 samples. Then the sample in this study was set at 100 samples. Accidental sampling technique. The data collection technique uses primary data (in the form of a questionnaire) using Google Forms which is distributed offline and online and uses the necessary secondary data such as interviews, literature studies, and related agencies.  The results of the study prove that the hypothesis test between Performance Expectancy on Behavior Intention, it turns out that the hypothesis is rejected, the hypothesis test between Effort Expectancy on Behavior Intention, it turns out that the hypothesis is rejected, the hypothesis test between Social Influence on Behavior Intention, it turns out that the hypothesis is rejected and the hypothesis test between Anxiety Internet Behavior Intention, it turns out that the hypothesis is accepted
SYNERGY BETWEEN LEGISLATORS AND ACADEMICS FOR THE ECONOMIC SELF-RELIANCE OF PEMATANG JOHAR Nasution, Edwin Sugesti; Moktar, Brilian; Kanchanawongpaisan, Sipnarong; Sartiyah, Sartiyah; Khun, Loo Teck; Abd.Rashid, Muhammad Hafiz; Kurniawan, Rendi
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 5, No 2 (2025): Desember 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v5i2.5575

Abstract

Abstract: This community service activity aims to strengthen village economic self-reliance through synergy between legislators and academics in Pematang Johar Village, Deli Serdang Regency. The program was designed using a participatory and educational approach that integrates academic perspectives and public policy to enhance community capacity in entrepreneurship, economic awareness, and understanding of policy support for village economic development. The implementation methods included lectures and interactive discussions focusing on local potential-based business development, community participation in economic activities, and the role of legislators in supporting village economic empowerment. Evaluation was conducted using pre- and post-activity questionnaires to assess changes in participants’ understanding, attitudes, and motivation. The results indicate significant improvements across all evaluation indicators, including understanding of village economic self-reliance, awareness of community and legislative roles, entrepreneurial knowledge, self-confidence, and motivation to engage in sustainable economic activities. The findings demonstrate that synergy between academics and legislators provides added value in community empowerment by combining knowledge transfer with policy perspectives. Overall, this community service activity contributes to strengthening community capacity, collective awareness, and social capital as foundations for sustainable village economic self-reliance. Keywords: community service; village economic self-reliance; community empowerment; legislators; academics Abstrak: Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat kemandirian ekonomi desa melalui sinergi antara legislator dan akademisi di Desa Pematang Johar, Kabupaten Deli Serdang. Kegiatan dirancang menggunakan pendekatan edukatif dan partisipatif yang mengintegrasikan perspektif akademik dan kebijakan publik untuk meningkatkan kapasitas masyarakat dalam kewirausahaan, kesadaran ekonomi, serta pemahaman terhadap peran kebijakan dalam pengembangan ekonomi desa. Metode pelaksanaan meliputi ceramah dan diskusi interaktif yang berfokus pada pengembangan usaha berbasis potensi lokal, partisipasi masyarakat dalam kegiatan ekonomi, serta peran legislator dalam mendukung pemberdayaan ekonomi desa. Evaluasi kegiatan dilakukan melalui kuesioner sebelum dan sesudah kegiatan untuk mengukur perubahan pemahaman, sikap, dan motivasi peserta. Hasil evaluasi menunjukkan adanya peningkatan yang signifikan pada seluruh indikator, termasuk pemahaman tentang kemandirian ekonomi desa, peran masyarakat dan legislator, pengetahuan kewirausahaan, kepercayaan diri, serta motivasi untuk mengembangkan usaha secara berkelanjutan. Hasil kegiatan ini menunjukkan bahwa sinergi antara akademisi dan legislator memberikan nilai tambah dalam proses pemberdayaan masyarakat melalui penguatan kapasitas dan perspektif kebijakan. Secara keseluruhan, kegiatan pengabdian ini berkontribusi dalam membangun kapasitas masyarakat, kesadaran kolektif, dan modal sosial sebagai fondasi kemandirian ekonomi desa yang berkelanjutan. Kata kunci: pengabdian kepada masyarakat, kemandirian ekonomi desa, pemberdayaan masyarakat, legislator, akademisi
Improving Community Financial Literacy to Prevent Illegal Online Lending and Investment Fraud Afrizal, Afrizal; Kanchanawongpaisan, Sipnarong; Abd.Rashid, Muhammad Hafiz; Giang, Phan Bao; Syahriyal, Syahriyal; Nurlina, Eka; Hutabarat, Stiven Jerry Immanuel
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.500

Abstract

The International Community Service program was implemented in Pematang Johar Village, Deli Serdang Regency, North Sumatra—an emerging semi-periurban area characterized by socioeconomic vulnerabilities that heighten residents’ exposure to illegal online lending and fraudulent investment schemes. Utilizing the Participatory Action Learning and Action Research (PALAR) approach, the program integrated experiential learning, critical reflection, group discussions, and locally relevant case studies to strengthen financial literacy. Evaluation results indicate substantial improvements across key indicators, including knowledge of licensed financial institutions, the ability to identify illegal financial practices, and overall financial prudence. These findings demonstrate that contextualized, community-based financial education effectively enhances risk awareness and encourages safer financial behaviour. The program further provides practical insights for designing scalable and replicable community financial literacy models applicable to similar semi-periurban contexts.
Green Tourism Branding Strategies to Enhance the Attractiveness of Pematang Johar’s Natural Tourism Herlambang, Albert; Mentari, Putri; Kanchanawongpaisan, Sipnarong; Abd.Rashid, Muhammad Hafiz; Adnan, Nurul Ilyana Binti Muhd; Agustin, Chyntia
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.501

Abstract

The concept of green tourism has emerged as a strategic approach to promoting sustainable destinations while protecting environmental and cultural resources. This community service program was designed to strengthen the branding and promotion of Pematang Johar Village—an emerging natural tourism destination in Deli Serdang Regency—through green and sustainable tourism strategies. Using a Service-Learning and Participatory Action Research (PAR) framework, the program involved 38 participants, including local tourism managers, MSME owners, and youth volunteers. Activities included workshops on destination branding, eco-friendly tourism practices, and digital marketing for green tourism. The results showed a marked improvement in participants’ understanding of green tourism principles and destination branding, with a 60% increase in awareness and active adoption of eco-friendly initiatives. The creation of a unified slogan and digital campaign “Green Pematang Johar: Where Nature Meets Harmony” helped align local tourism and MSME promotion under a single identity.
Empowering Rural Women Through Digital Marketing and Financial Management Education Towards Independent and Sustainable Businesses Simbolon, Deliyanti; Aldi, M.Fahriyal; Kanchanawongpaisan, Sipnarong; Rashid, Muhammad Hafiz Abd.; Giang, Phan Bao; Najla, Najla; Selfina, Selfina
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.503

Abstract

Community service activities aim to improve understanding, skills, and confidence in utilizing digital technology and managing business finances effectively. Empowerment activities aim to create independent, resilient, innovative, and sustainable women entrepreneurs, so that they can have a positive impact on family welfare and the broader village economy. In Pematang Johar Village, weak digital literacy and poor financial management have caused many village women's businesses to stagnate, even at risk of stopping midway. Through intensive training and mentoring provided, the implementation team introduced and trained digital marketing and financial management according to the needs of the Village. The implementation methods included observation, digital marketing training, business financial management training, mentoring, and program evaluation. The results of the activities showed a significant increase in the understanding of digital marketing and business financial management. The activities are expected to improve product promotion and more organized financial management for women in Pematang Johar Village. Integrated empowerment is important to support sustainable businesses.
Innovation Footprint and New Value Chain from Pematang Johar Village Setyorini, Dian; Sihombing, Isra Rafika; Kanchanawongpaisan, Sipnarong; Abd.Rashid, Muhammad Hafiz; Giang, Phan Bao; Amri, Khoirul; Syahrizal, ⁠Teuku Muhammad; Karim, Diego Faustine
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.505

Abstract

Pematang Johar Village is one of the agricultural villages with abundant rice production. However, a portion of the harvest results in low-quality rice such as broken grains, dull color, and leftover rice from daily consumption. This problem leads to economic inefficiency and increased food waste. Through this community service program, a new value chain innovation was introduced by processing rice waste into rice crackers. This innovation was chosen because of easily available raw materials, cultural consumption habits, and its potential to reduce food waste while creating local culinary identity. The production process is simple, low-cost, and offers wide marketing opportunities both online and offline. The program results show an increase in community knowledge and skills, establishment of a small business group, and the birth of a new culinary identity for Pematang Johar Village.
Digitalization of Tourism Villages: Digital Marketing Strategies for the Development of Pematang Johar Tourism Lubis, Hana Salsabila; Mentari, Putri; Kanchanawongpaisan, Sipnarong; Abd.Rashid, Muhammad Hafiz; Binti Muhd Adnan, Nurul Ilyana; Agustin, Chyntia
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.507

Abstract

Digital transformation is increasingly crucial for tourism villages in Indonesia as tourist behavior shifts toward digital technology for travel decisions. However, many villages remain behind in digital literacy and online marketing skills. Pematang Johar Tourism Village in Deli Serdang Regency, North Sumatra, exemplifies this challenge. Despite its strong agricultural and cultural potential, it struggles to promote itself effectively due to limited human resources, inadequate infrastructure, and minimal understanding of digital marketing strategies. To address these gaps, a community service program emphasizing digitalization training and mentoring was implemented. The program focused on improving digital literacy, developing creative promotional content, and utilizing social media as a marketing tool. Through participatory and hands-on learning, participants enhanced their ability to create engaging digital content, manage social media platforms, and highlight local cultural values in promotions. The #ExplorePematangJohar campaign further boosted the village’s online visibility and digital identity.
Karang Taruna Human Resource Competency Development Through Soft Skills and Digital Literacy Training in Pematang Johar Village Nasution, Lisa Elianti; Bao Giang, Phan; Kanchanawongpaisan, Sipnarong; Abd.Rashid, Muhammad Hafiz; Halim, Hendra; Amri, Khoirul; Irawan, Dedi
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.512

Abstract

This community service program was carried out to answer the issue of lack of soft skills and digital literacy competencies among members of the Pematang Johar Village Youth Organization, which has an impact on the suboptimal role of youth in social activities and village development. The focus of this service is to increase communication capacity, leadership, teamwork, and the ability to utilize digital technology. The activity aims to empower youth through strengthening personal and organizational competencies. The methods used are participatory action research (PAR) and practice-based participatory training, which are carried out through soft skills sessions, basic digital literacy, advanced digital literacy, and technical assistance. The results of the activity showed a significant increase in the communication skills, leadership, and digital skills of the participants, the formation of a digital creative team, and the improvement of the organizational culture of Karang Taruna. This program has succeeded in encouraging youth as agents of social change in the village.
Transforming Lembu Sejahtera Farmers Group's Product Sales Through Digital Marketing Israwati, Israwati; Hermansyah, Hermansyah; SM, Damri; Kanchanawongpaisan, Sipnarong; Raihan, Muhammad; Azizah, Mailani
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.518

Abstract

Community service at the Lembu Sejahtera Farmers Group in Merempan Village, Siak District, Riau, aims to address the limitations of market reach and conventional marketing for superior cattle breeding. Activities are carried out through problem identification, joint planning, preparation, training and mentoring, and evaluation. A participatory approach involves observation, interviews, focus group discussions (FGDs), and literature review to implement digital marketing strategies. As a result, group members' understanding and skills in digital promotion have improved, local leaders have emerged, new internal institutions have been created, and behavioral transformations have occurred toward independence and technological adaptation. Other impacts include increased sales, income, market expansion, and strengthening the group's position. Sustainability is ensured through partner capacity building, the establishment of an independent Village Breeding Center, and increased group competitiveness in the digital era, supporting sustainable socio-economic transformation and the national meat self-sufficiency program.
Public Acceptance of Peer-to-Peer Lending as a Digital Payment in Indonesia Pristiyono, Pristiyono; Kanchanawongpaisan, Sipnarong; Broto, Bayu Eko
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3630

Abstract

Peer to Peer lending is a financial service model that connects lenders and borrowers to engage in loan agreements directly using Indonesian rupiah through an electronic platform based on internet connectivity. This study investigates the factors that affect behavioral intention and customer satisfaction in the use of Peer-To-Peer (P2P) lending platforms. with a particular emphasis on the novelty of focusing on business actors located around Medan City who utilize P2P lending as an alternative source of capital and business expansion. Employing a quantitative research method. data were collected through online questionnaires distributed via Google Forms. The study targeted Micro, Small, and Medium Enterprises (MSMEs) based in Medan City. involving 504 respondents selected through purposive sampling. Data analysis was conducted using a path analysis model. The findings reveal that performance expectancy. effort expectancy. social influence. intrinsic motivation. and extrinsic motivation all have a positive and significant impact on behavioral intention to adopt P2P lending. Furthermore. behavioral intention was found to have a positive and significant effect on customer satisfaction in the context of P2P lending usage.
Co-Authors - Afrizal Abd.Rashid, Muhammad Hafiz Adnan, Nurul Ilyana Binti Muhd Agustin, Chyntia Aldi, M.Fahriyal Amri, Khoirul Azizah, Mailani Bao Giang, Phan Binti Muhd Adnan, Nurul Ilyana Broto, Bayu Eko dedi irawan Edwin Sugesti Nasution Giang, Phan Bao Halim, Hendra Herlambang, Albert Hermansyah Hermansyah Hutabarat, Stiven Jerry Immanuel Isra Rafika Sihombing Israwati Israwati, Israwati Karim, Diego Faustine Khun, Loo Teck Kurniawan, Rendi Lubis, Hana Salsabila Moktar, Brilian Najla, Najla Nasution, Lisa Elianti Nurlina, Eka Pristiyono, Pristiyono Putri Mentari, Putri Raihan, Muhammad Rashid, Muhammad Hafiz Abd. Sartiyah Sartiyah, Sartiyah Selfina, Selfina Setyorini, Dian Simbolon, Deliyanti SM, DAMRI Sri Langgeng Ratnasari Syahriyal, Syahriyal Syahrizal, ⁠Teuku Muhammad