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Peningkatan Pengetahuan Membuat Digital Asset dan Komersialisasinya Pada Siswa SMK Kesehatan Aras Depok Rofi'i, Muhammad; Hagabean, Ananta; Gani, Ariel Nian; Faisal, Muhammad; Tulasmiyanti, Novia; Rahmasuciana, Dioni Yurinda
Jurnal Abdimas Ekonomi dan Bisnis Vol. 4 No. 2 (2024): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v4i2.3639

Abstract

There are two primary challenges faced by students of  SMK Kesehatan Aras Sawangan Depok. Firstly, there is a proficiency issue in videography and photography, considering SMK Kesehatan Aras specializes in health education and lacks focus on videography, photography, or visual communication design. Secondly, students encounter difficulties in utilizing digital platforms as avenues for selling digital assets such as videos and photos. Addressing these issues is crucial for enabling students to commence monetizing digital assets online. The objective of this training program is to enhance students' knowledge and skills in producing digital assets and commercializing them through the Gettyimages application. The method employed is Asset Based Community Development (ABCD). This community service activity was attended by 27 Aras Vocational School students. Based on pretest and posttest analysis, it shows that the increase in participants' knowledge varied between 82%-100%, with an average increase in understanding for the 27 participants of 91.92%. So it can be concluded that the objectives of this training have been achieved, this training has had a positive impact as shown by the increase in participants' understanding of 11 aspects of the science of selling digital assets in the form of videos and photos on the Gettyimages platform.
Pelatihan dan Pendampingan Tranformasi Digital UMKM Kepada Anggota Kelompok Usaha Warung Sejahtera Tanjung Priok Huda, Nurul; Gani, Ariel Nian; Rofi'i, Muhammad; Handayani, Nur Fitria; Tulasmiyanti, Novia; Hidayah, Taufik Nur; Feehily, Webryana Mendy
JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 10, No 3 (2024): AL-IKHLAS JURNAL PENGABDIAN
Publisher : Universitas Islam kalimantan MAB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jpaiuniska.v10i3.16873

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas digital Kelompok Usaha Warung Sejahtera di Tanjung Priok, Jakarta Utara, yang terdiri dari pelaku UMKM di bidang kuliner, fashion, dan kerajinan. Kegiatan ini menggunakan pendekatan Participatory Action Research (PAR) untuk mengidentifikasi masalah dan kebutuhan dalam transformasi digital. Pelatihan pada kegiatan ini melibatkan 35 pelaku UMKM. Melalui pelatihan dan pendampingan, anggota kelompok dilatih dalam penggunaan teknologi digital, seperti pembuatan situs web, media sosial, serta aplikasi manajemen keuangan dan Sistem Point of Sale (POS). Kegiatan ini juga menghasilkan platform kanal informasi tranformasi digital UMKM dengan nama digitalisasi-umkm.com. Hasil kegiatan pengabdian ini menunjukkan peningkatan pemahaman anggota terhadap teknologi digital, meskipun tantangan usia dan latar belakang pendidikan tetap mempengaruhi efektivitas pelatihan. Secara keseluruhan, program ini memberikan kontribusi positif dalam mempersiapkan UMKM untuk bersaing di era digital, namun pendampingan berkelanjutan diperlukan agar manfaat teknologi dapat dioptimalkan
Pelatihan Fotografi Menggunakan Ponsel Pintar dan Komersialisasinya Melalui Aplikasi Shutterstock Rofi'i, Muhammad; Huda, Nurul; Gani, Ariel Nian; Faisal, Muhammad; Tulasmiyanti, Novia; Rahmasuciana, Dioni Yurinda; Hidayah, Taufik Nur; Feehily, Webryana Mendy
Jurnal Pengabdian Pada Masyarakat Vol 10 No 1 (2025): Jurnal Pengabdian Pada Masyarakat
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/jppm.v10i1.994

Abstract

Generasi remaja adalah sumber daya potensial yang dapat mendukung kemajuan bangsa, namun minat berwirausaha generasi remaja Indonesia masih tergolong rendah. Salah satu peluang usaha yang potensial dan mudah dijalani oleh remaja tanpa menggagu aktivitas pendidikan formalnya adalah berjualan foto di internet. Terdapat dua masalah utama yang dihadapi remaja di Lingkungan Lembaga Oase Anak Bangsa Jakarta Pusat yaitu rendahnya kemampuan fotografi dan kekampuan memanfaatkan internet untuk komersialisasi foto. Masalah tersebut perlu diselesaikan agar remaja dapat mulai mengomersialkan foto di internet. Tujuan dari kegiatan ini adalah untuk meningkatkan pengetahuan dan keterampilan remaja dalam fotografi menggunakan ponsel pintar serta memanfaatkan aplikasi Shutterstock untuk mengkomersialkan foto. Metode yang digunakan dalam kegiatan ini adalah asset based community development (ABCD) dan participatory action research (PAR). Jumlah peserta dalam kegiatan ini adalah 20 orang. Berdasarkan analisis pretest dan posttest, kegiatan ini berhasil memberikan kontribusi terhadap peningkatan pemahaman peserta, dengan variasi peningkatan antara 71% hingga 100% pada setiap individu, rata-rata peningkatan pemahaman yaitu 93%. Rekomendasi bagi peserta adalah mereka dapat memaksimalkan keterampilan dengan terus berlatih memproduksi foto berkualitas, kemudian mengomersialkannya di Shutterstock, kemudian hal yang tidak kalah penting adalah menjaga konsistensi untuk melakukan komersialisasi foto di internet karena pasarnya sangat luas dan berpotensi menghasilkan pendapatan. The teenage generation is a potential resource that can espouse the nation’s headway, however their interest in entrepreneurship is still relatively low. One of the business opportunities that is potential and easy for teenagers to undertake without disrupting their formal education activities is selling photos on the internet. There are two main issues faced by teenagers in the Oase Anak Bangsa institution, namely poor photography skills and the ability to use the internet to commercialize photos. These issues need to be resolved, so that teenagers can start commercializing photos on the internet. This activity aims to improve their knowledge and abilities in photography using smartphones and its commercialization through the Shutterstock application. The methods used in this activity are asset based community development (ABCD) and participatory action research (PAR). There were 20 participants in this activity. According to the results of the pretest and posttest analysis, this activity succeeded in contributing to an increase in understanding for each participant varies from 71% to 100%, with 93% in average of its increase. The recommendations for participants are maximizing their skills by practicing continuously to produce photos in good quality, then commercializing them on Shutterstock. Subsequently, the important one that needs to be noticed is maintaining consistency in commercializing photos on the internet, since the market is very wide and has the potential to generate income.
Peningkatan Pengetahuan Membuat Digital Asset dan Komersialisasinya Pada Siswa SMK Kesehatan Aras Depok Rofi'i, Muhammad; Hagabean, Ananta; Gani, Ariel Nian; Faisal, Muhammad; Tulasmiyanti, Novia; Rahmasuciana, Dioni Yurinda
Jurnal Abdimas Ekonomi dan Bisnis Vol. 4 No. 2 (2024): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v4i2.3639

Abstract

There are two primary challenges faced by students of  SMK Kesehatan Aras Sawangan Depok. Firstly, there is a proficiency issue in videography and photography, considering SMK Kesehatan Aras specializes in health education and lacks focus on videography, photography, or visual communication design. Secondly, students encounter difficulties in utilizing digital platforms as avenues for selling digital assets such as videos and photos. Addressing these issues is crucial for enabling students to commence monetizing digital assets online. The objective of this training program is to enhance students' knowledge and skills in producing digital assets and commercializing them through the Gettyimages application. The method employed is Asset Based Community Development (ABCD). This community service activity was attended by 27 Aras Vocational School students. Based on pretest and posttest analysis, it shows that the increase in participants' knowledge varied between 82%-100%, with an average increase in understanding for the 27 participants of 91.92%. So it can be concluded that the objectives of this training have been achieved, this training has had a positive impact as shown by the increase in participants' understanding of 11 aspects of the science of selling digital assets in the form of videos and photos on the Gettyimages platform.