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All Journal Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Trending: Jurnal Manajemen dan Ekonomi
Nouval Dwi Wicaksono
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Implementasi Perubahan Organisasi di Era Digital untuk Meningkatkan Efisiensi dan Daya Saing pada PT. Barito Renewables Energy Tbk Adytrio Reyhan Sudrajat; Guntur Haludin; Nouval Dwi Wicaksono; Alzetrho Baja Pratama; Muhammad Farrel Ardyanto; Dhiyaulhaq, Mufadhal Daffa
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 6 No. 1 (2025): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v6i1.2120

Abstract

PT Barito Renewables Energy, Tbk (BREN) has emerged as one of the leaders in the renewable energy sector in Indonesia with a focus on diversifying energy sources, including solar and wind power development. The company utilizes advanced technologies such as Internet of Things (IoT) and Big Data to improve operational efficiency and reliability of energy supply. Through strategic partnerships with global companies and collaboration with the government, BREN contributes to Indonesia's clean energy transition. Funding through an Initial Public Offering (IPO) in 2023 successfully raised IDR 3.13 trillion in capital to support expansion and innovation. Commitment to sustainability is reflected in environmentally friendly projects and corporate social responsibility (CSR) programs that empower local communities. By continuously increasing production capacity and exploring new projects, BREN demonstrates real steps in change management that support business sustainability and competitiveness in the digital era. BREN's success serves as a model for other energy companies in facing global challenges and contributing to Indonesia's green energy transition.
Krisis Citra Merek dan Perbedaan Manajemen Lintas Budaya pada Fenomena Boikot McDonald's di Konflik Israel - Palestina Alzetrho Baja Pratama; Nouval Dwi Wicaksono; Adytrio Reyhan Sudrajat
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 1 (2026): Januari : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i1.5560

Abstract

The geopolitical conflict between Israel and Palestine has triggered a wave of global solidarity, including boycott movements against multinational brands like McDonald's, which are perceived to support one side. This study aims to analyze the impact of geopolitically triggered boycotts on brand image decline in Muslim-majority markets, while evaluating the role of franchise structures and local management autonomy in creating cross-cultural crisis communication challenges. This research employs a comparative case study approach, comparing McDonald's responses in Israel, Malaysia, and Indonesia based on secondary data from online news, official statements, and research reports. The findings indicate that the unilateral actions of McDonald's Israel in providing logistical support to the military directly triggered negative consumer perceptions in Indonesia and Malaysia, despite local franchises' clarification efforts and humanitarian aid. The inconsistency in responses across franchises demonstrates a failure of cross-cultural management within a decentralized structure, where the actions of a single local unit can collapse global brand equity and validate public support for the Boycott, Divestment, and Sanctions (BDS) movement. The implications of this study suggest that multinational companies should implement centralized crisis communication protocols that establish strict ethical boundaries regarding geopolitical conflicts to maintain global brand image consistency over local operational autonomy.
Co-Authors Adytrio Reyhan Sudrajat Alzetrho Baja Pratama Dhiyaulhaq, Mufadhal Daffa Guntur Haludin Muhammad Farrel Ardyanto