Article Per Year (5 Year)
p-Index From 2021 - 2026
0.659
P-Index
This Author published in this journals
All Journal Trending: Jurnal Manajemen dan Ekonomi Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Alzetrho Baja Pratama
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Impact of Infrastructure Development, Education, Tourism, and Agriculture on Regional Economic Growth in Indonesia Yusuf Iskandar; Kurniawan Kurniawan; Alzetrho Baja Pratama; Yana Priyana
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 1 No. 1 (2024): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v1i1.23

Abstract

In order to better understand the complex links between infrastructure development, education, tourism, agriculture, and regional economic growth in Indonesia, this study uses structural equation modeling with partial least squares, or SEM-PLS. The research makes use of a 287-observation dataset and applies rigorous measurement model evaluation, bootstrapping analysis, structural model estimation, and model validation against multiple fit indices. The results show a strong positive correlation between each sector—agriculture, tourism, education, and infrastructure development—and regional economic expansion. The necessity for comprehensive, integrated development strategies is highlighted by the interconnectedness of these interactions. In order to promote balanced and resilient regional economic growth, the findings provide policymakers with useful insights and highlight the significance of ongoing investments in infrastructure, education, and sustainable tourism and agricultural practices.
Krisis Citra Merek dan Perbedaan Manajemen Lintas Budaya pada Fenomena Boikot McDonald's di Konflik Israel - Palestina Alzetrho Baja Pratama; Nouval Dwi Wicaksono; Adytrio Reyhan Sudrajat
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 1 (2026): Januari : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i1.5560

Abstract

The geopolitical conflict between Israel and Palestine has triggered a wave of global solidarity, including boycott movements against multinational brands like McDonald's, which are perceived to support one side. This study aims to analyze the impact of geopolitically triggered boycotts on brand image decline in Muslim-majority markets, while evaluating the role of franchise structures and local management autonomy in creating cross-cultural crisis communication challenges. This research employs a comparative case study approach, comparing McDonald's responses in Israel, Malaysia, and Indonesia based on secondary data from online news, official statements, and research reports. The findings indicate that the unilateral actions of McDonald's Israel in providing logistical support to the military directly triggered negative consumer perceptions in Indonesia and Malaysia, despite local franchises' clarification efforts and humanitarian aid. The inconsistency in responses across franchises demonstrates a failure of cross-cultural management within a decentralized structure, where the actions of a single local unit can collapse global brand equity and validate public support for the Boycott, Divestment, and Sanctions (BDS) movement. The implications of this study suggest that multinational companies should implement centralized crisis communication protocols that establish strict ethical boundaries regarding geopolitical conflicts to maintain global brand image consistency over local operational autonomy.
Co-Authors Adytrio Reyhan Sudrajat Dhiyaulhaq, Mufadhal Daffa Guntur Haludin Kurniawan Kurniawan Muhammad Farrel Ardyanto Nouval Dwi Wicaksono Yana Priyana Yusuf Iskandar