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All Journal (JIMBE) Jurnal Manajemen Kewirausahaan dan Teknologi
Muhammad Farrel Ardyanto
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Role of Service Management in Enhancing the Competitiveness of PT. Telkom Indonesia, Tbk Mifthakhul Fauzi Minarso; Muhammad Farrel Ardyanto; Intan Natalia; Mohamad Zein Saleh
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 2 No 2 (2024)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v2i2.361

Abstract

This research aims to analyze the role of service management in increasing the competitiveness of PT. Telkom Indonesia, Tbk in the competitive telecommunications industry. Using a qualitative approach based on a literature review, this research explores various strategies, such as digitalization of services, technological innovation, and improving the quality of customer service. The research results show that PT Telkom has succeeded in increasing its competitiveness through implementing management strategies, including developing technological infrastructure, big data-based data analysis, and service diversification. Factors such as superior customer experience, partnership strategy and innovation culture also play an important role in strengthening the company's position in the domestic market and opening up global expansion opportunities. In conclusion, the service management strategy implemented not only increases customer satisfaction but also supports digital transformation in Indonesia.
Strategi Pemasaran Global dalam Menghadapi Krisis Ekonomi dan Geopolitik Muhammad Farrel Ardyanto; Husein Mizar Pratama; Mohamad Zein Saleh
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 2 (2025): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i2.567

Abstract

Economic crises and geopolitical tensions have been major factors affecting global market stability and posing major challenges for multinational corporations. This research aims to identify and analyze the global marketing strategies implemented by companies in dealing with these uncertain conditions. Using a descriptive qualitative approach through a literature review, this study found that commonly used strategies include market adaptation, risk diversification, and digital transformation. Market adaptation is carried out through product adjustments, prices, promotions, and distribution to be relevant to local conditions. Risk diversification is implemented by moving supply chains to more stable regions. Meanwhile, digital transformation is used to strengthen interactions with consumers and increase responsiveness to market changes. These findings show that a resilient marketing strategy focuses not only on growth, but also on resilience, flexibility, and sustainable innovation. By understanding the complexity of the global market, companies can design strategies that are able to maintain business competitiveness and sustainability in the midst of a crisis.
Co-Authors Adytrio Reyhan Sudrajat Alzetrho Baja Pratama Dhiyaulhaq, Mufadhal Daffa Guntur Haludin Husein Mizar Pratama Intan Natalia Mifthakhul Fauzi Minarso Mohamad Zein Saleh Nouval Dwi Wicaksono