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All Journal PUBLIKA : Jurnal Ilmu Administrasi Publik Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Kunasari, Kunasari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Pengaruh Brand Image, Harga, dan Label Halal Dalam Keputusan Pembelian Produk Kosmetik Wardah di Kudus Kunasari, Kunasari; Dhia R.A., Salsabila; Nikmah, Zahrotun; Andni, Riyan; Candra, Eki
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Juni : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i2.1049

Abstract

This study aims to determine the influence of brand image, price, and halal labels in the purchase decision of wardah cosmetic products in Kudus City. Wardah cosmetic products that always occupy the top brands in Indonesia show that many use this product. So that many consumers already believe in Wardah cosmetic products. In this study, a questionnaire was distributed to all people in the holy city with a sample of 125 respondents. And the data was calculated using SPSS version 20. Where the brand image is (X1), price (X2), halal label (X3) and purchase decision (Y). And this study aims to show whether brand image has a significant influence on the purchase decision of Wardah cosmetic products, whether price has a significant influence on the purchase decision of Wardah cosmetic products, and whether halal labels have a significant influence on the purchase decision of Wardah cosmetic products.
The Influence of BUMDes, Village Funds, and PADes on SDGs in Tourism Village of Kudus Regency Kunasari, Kunasari; Sukardi, Agung Slamet
PUBLIKA : Jurnal Ilmu Administrasi Publik Vol. 12 No. 1 (2026): Publika : Jurnal Ilmu Administrasi Publik
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/jiap.2026.27384

Abstract

The focus of this study is to understand the impact of Village Owned Enterprises (BUMDes), Village Funds, and Village Owned Assets (PADes) on the achievement of the Sustainable Development Goals (SDGs) in tourist villages in Kudus Regency. This study employs a quantitative method with a non-probability sampling approach, specifically incidental sampling, and the sample size was calculated using the Lemeshow formula. Consequently, a questionnaire was distributed to the Kudus community with a total of 100 respondents, and SPSS version 20 was used to analyze the data. The variables were BUMDes (X1), Village Fund (X2), PADes (X3), and SDGs (Y). After testing these variables, the results of this study indicate that the BUMDes variable has a positive influence on the Sustainable Development Goals (SDGs) variable. Furthermore, the Village Fund variable has a significant influence on the Sustainable Development Goals (SDGs) Achievement variable in Tourism Villages in Kudus Regency. Meanwhile, the PADes variable has not yet been able to significantly influence the Sustainable Development Goals (SDGs) Achievement variable in Tourism Villages in Kudus Regency. This study aims to provide insights into the contribution of Village-Owned Enterprises (BUMDes) that play a role in the SDGs, and demonstrates that the Village Fund plays a very important role in the SDGs. Consequently, sustainable development can proceed as planned. However, this study also indicates that PADes has not yet had an impact on the SDGs.
Co-Authors Andni, Riyan Anggraini, Devi Dwi Candra, Eki Dhia R.A., Salsabila Nikmah, Zahrotun Nur, Silva Maulida Rahma, Sukma Aulia Sironi, Manuela Sukardi, Agung Slamet