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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Tasharruf: Journal Economics and Business of Islam Innovative: Journal Of Social Science Research PERSPEKTIF: Journal of Social and Library Science
Saragih, Murniati Arinda
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Analisis Perkembangan UMKM dalam Meningkatkan Pertumbuhan Ekonomi di Sumatera Utara Nanta, Bayu Mega; Tanjung, Hafiz Yazid; Ritonga, Muhammad Akmal Parlindungan; Saragih, Murniati Arinda; Tanjung, Rizki Ramadhan; Wulandari, Sari
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 1 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i1.25397

Abstract

Penelitian ini menganalisis pertumbuhan ekonomi Sumatera Utara periode 2019–2023 berdasarkan Produk Domestik Regional Bruto (PDRB) dan kontribusi sektor Usaha Mikro, Kecil, dan Menengah (UMKM) terhadap pertumbuhan ekonomi. Metode yang digunakan adalah deskriptif kualitatif dengan analisis data sekunder dari Badan Pusat Statistik (BPS) Sumatera Utara dan studi literatur. Hasil penelitian menunjukkan bahwa pertumbuhan ekonomi Sumatera Utara mengalami fluktuasi, dengan pertumbuhan tertinggi 5,22% pada 2019 dan kontraksi -1,07% pada 2020 akibat pandemi COVID-19. Pemulihan ekonomi terjadi pada 2021–2023, didukung oleh kebijakan pemerintah yang mendukung UMKM. UMKM berkontribusi signifikan terhadap penciptaan lapangan kerja dan pertumbuhan ekonomi, meskipun masih menghadapi tantangan seperti keterbatasan modal dan rendahnya adopsi teknologi. Kesimpulan penelitian ini adalah bahwa UMKM memiliki peran strategis dalam mendorong pertumbuhan ekonomi yang inklusif dan berkelanjutan di Sumatera Utara.
SURVIVAL STRATEGIES OF TRADITIONAL MARKET TRADERS IN THE DIGITAL ERA: A CASE STUDY ON THE TRANSFORMATION TO MODERN MARKET Br Purba, Devia Syahfitri; Yazid Tanjung, Hafiz; Saragih, Murniati Arinda; Permatasari, Putri Dwi
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v2i3.404

Abstract

This study seeks to examine the survival strategies adopted by traditional market traders in the digital age, concentrating on the evolution of the Usus Tax Market into a contemporary marketplace. In recent years, the advancement of digital technology has influenced nearly all areas of life, including the trade sector. Traditional markets, which originally relied on direct face-to-face interactions between traders and consumers, are currently encountering new challenges stemming from advancements in information technology and e-commerce platforms. This research employs a qualitative methodology, utilizing a case study approach to examine the Gut Tax Market, which has undergone a transformation into a contemporary market from both physical and digital viewpoints. The research findings indicate that traders at the Usus Tax Market have implemented a range of strategies, including the utilization of social media, online shopping applications, and the advancement of digital payment systems to enhance their competitiveness. In addition, alterations in consumption patterns and market preferences are significant factors that impact traders' survival strategies. This research offers valuable insights into the ways traditional markets can endure and evolve in response to technological advancements while maintaining their unique attributes and sustainable viability.
Analisis Perkembangan UMKM dalam Meningkatkan Pertumbuhan Ekonomi di Sumatera Utara Nanta, Bayu Mega; Tanjung, Hafiz Yazid; Ritonga, Muhammad Akmal Parlindungan; Saragih, Murniati Arinda; Tanjung, Rizki Ramadhan; Wulandari, Sari
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 1 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i1.25397

Abstract

Penelitian ini menganalisis pertumbuhan ekonomi Sumatera Utara periode 2019–2023 berdasarkan Produk Domestik Regional Bruto (PDRB) dan kontribusi sektor Usaha Mikro, Kecil, dan Menengah (UMKM) terhadap pertumbuhan ekonomi. Metode yang digunakan adalah deskriptif kualitatif dengan analisis data sekunder dari Badan Pusat Statistik (BPS) Sumatera Utara dan studi literatur. Hasil penelitian menunjukkan bahwa pertumbuhan ekonomi Sumatera Utara mengalami fluktuasi, dengan pertumbuhan tertinggi 5,22% pada 2019 dan kontraksi -1,07% pada 2020 akibat pandemi COVID-19. Pemulihan ekonomi terjadi pada 2021–2023, didukung oleh kebijakan pemerintah yang mendukung UMKM. UMKM berkontribusi signifikan terhadap penciptaan lapangan kerja dan pertumbuhan ekonomi, meskipun masih menghadapi tantangan seperti keterbatasan modal dan rendahnya adopsi teknologi. Kesimpulan penelitian ini adalah bahwa UMKM memiliki peran strategis dalam mendorong pertumbuhan ekonomi yang inklusif dan berkelanjutan di Sumatera Utara.
Peran Hukum Bisnis Terhadap Pelaku Umkm Dalam Meningkatkan Ekonomi Di Kota Medan Salsabila, Amanda Putri; Tanjung, Hafiz Yazid; Hsb, Muhammad Ariez Reiki; Saragih, Murniati Arinda; Rahayu, Putri; Lubis, Radja Janna; Fitriani, Rewi; Maulana, Rifki; Tanjung, Rizki Ramadhan; Hasanah, Umi
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11658

Abstract

Penelitian ini bertujuan untuk mengkaji peran hukum bisnis terhadap pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) dalam meningkatkan ekonomi di Kota Medan. Latar belakang penelitian ini didasarkan pada pentingnya peran hukum bisnis dalam memberikan perlindungan dan dukungan bagi pelaku UMKM, yang merupakan tulang punggung perekonomian lokal. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan pengumpulan data melalui wawancara mendalam, observasi, dan studi dokumen. Hasil penelitian menunjukkan bahwa penerapan hukum bisnis yang efektif dapat meningkatkan daya saing dan keberlanjutan usaha UMKM, serta mendorong pertumbuhan ekonomi di Kota Medan. Kesimpulan dari penelitian ini adalah bahwa hukum bisnis memainkan peran penting dalam mendukung perkembangan UMKM dan, pada gilirannya, meningkatkan perekonomian kota secara keseluruhan.
Business Strategies for Improving Sales in Muslim Garment Industry: A Case Study of Convection Work Saragih, Murniati Arinda; Yafiz, Muhammad; Tarigan, Azhari Akmal
Tasharruf: Journal Economics and Business of Islam Vol 10, No 2 (2025): DECEMBER
Publisher : IAIN Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30984/tjebi.v10i2.3854

Abstract

This study aims to analyze the business development strategies of Royal Konveksi & Production, a Muslim fashion convection enterprise, to improve sales performance in Medan City. This research addresses the gap in understanding how SMEs in the Muslim fashion sector can formulate sustainable strategies amid increasing competition and digital transformation. The study employs a descriptive qualitative method, with data collected through observation, interviews, and documentation of business activities and stakeholder perspectives. SWOT analysis is applied to systematically identify the company’s strengths, weaknesses, opportunities, and threats. Findings reveal that Royal Konveksi’s strengths include high-quality products, affordable pricing, over nine years of operational experience, and strong institutional trust. Weaknesses involve dependence on institutional orders, reliance on certain suppliers, and limited logistics partnerships. Opportunities exist in growing demand for Muslim apparel, supportive government policies, and digitalization trends, whereas threats stem from intense market competition and fluctuating raw material prices. Recommended strategies include optimizing digital marketing, diversifying product lines, expanding retail channels, and enhancing cooperation with suppliers and logistics partners. This study contributes both theoretically and practically by providing a framework for sustainable business development strategies in the Muslim fashion sector, serving as a reference for SMEs and offering insights for academic research on SME growth and strategic management.
Co-Authors Azhari Akmal Tarigan Br Purba, Devia Syahfitri Fitriani, Rewi Hsb, Muhammad Ariez Reiki Lubis, Radja Janna Maulana, Rifki Muhammad Yafiz, Muhammad Nanta, Bayu Mega permatasari, putri dwi Rahayu, Putri Ritonga, Muhammad Akmal Parlindungan Salsabila, Amanda Putri Sari Wulandari Tanjung, Hafiz Yazid Tanjung, Rizki Ramadhan Umi Hasanah, Umi Yazid Tanjung, Hafiz