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All Journal Indonesian Journal of Multidisciplinary Science Jurnal Pintar Pengabdian dan Pemberdayaan Masyarakat
Maidah, Liko
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

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E-Cigarettes: Perceptions, Buying Interest and Opportunities Azzahra, Naftali; Maidah, Liko; Khansa, Nabila; Erawati, Dedet
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 9 (2025): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i9.1128

Abstract

E-cigarettes have now begun to be positively accepted by the public, especially among adolescents and young adults, as an alternative that is considered safer than conventional cigarettes. This study explores the perception, purchase intention, and market opportunity of e-cigarettes in Cirebon City using a descriptive qualitative approach. Data were collected through in-depth interviews with health experts, e-cigarette users, and vape businesses. Theory Planned Behavior (TPB) and Theory Diffusion of Innovations (DOI) were used to analyze factors influencing the adoption of e-cigarettes. The results showed that people's perceptions of e-cigarettes varied, influenced by health, social, and economic factors. Purchase intention is influenced by price, product variety, and the influence of the social environment. From a business perspective, e-cigarettes have vast market opportunities, but face regulatory challenges. This study provides insights for stakeholders in understanding the dynamics of the e-cigarette market as well as related policy implications.
Pengaruh Edukasi Optimalisasi Penggunaan Pinjaman Online dan Penggunaan Media Digital Terhadap Pengelolaan Modal Pelaku Usaha Mikro, Kecil dan Menengah Desa Sindangjawa Harry Sulistyowati, Lisa; Suestri, Suestri; Maidah, Liko; Yanti, Lutvi; Nurkomala, Nita
Jurnal Pintar Abdimas Vol 2 No 1 (2022): Volume 2 Nomor 1 Tahun 2022
Publisher : Lembaga Pengabdian Masyarakat Universitas Swadaya Gunung Jati

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Abstract

Micro, Small and Medium Enterprises often face challenges in managing capital, especially in utilizing digital technology. Many Micro, Small and Medium Enterprises do not understand the optimal way to use online loans, so they have the potential to experience difficulties in improper debt management. This research aims to improve the financial literacy of MSMEs through education on optimizing the use of online loans and the use of digital media for business development, specifically to analyze the effectiveness of participatory educational interventions on MSMEs' understanding of online loans, evaluate behavioral changes in capital management practices, and measure the impact of digital media adoption on business performance. The method used is to hold a Seminar on Optimizing the Use of Online Loans and the Use of Digital Media by providing material on the importance of understanding the various types of legal online loans, the benefits and risks of online loans for Micro, Small and Medium Enterprises, and how to optimize the use of digital media to market products on e-commerce platforms. The results of the seminar showed that Micro, Small and Medium Enterprises experienced an increase in their understanding related to online loans regarding the benefits, risks, and how to choose a safe and legal platform. Conclusion: Educational interventions are effective in improving MSMEs' understanding of the benefits, risks, and criteria for choosing online lending platforms, resulting in better capital management practices.
Co-Authors Azzahra, Naftali Dedet Erawati Harry Sulistyowati, Lisa Khansa, Nabila Nurkomala, Nita Suestri, Suestri Yanti, Lutvi