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All Journal Journal of Management and Innovation Entrepreneurship (JMIE) Jurnal Bakti Masyarakat Manajemen
Lingga Ramadan, Arya Rama
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Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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ANALISIS PENGARUH PRODUCT, PRICE, PLACE, PROMOTION, PERSONEL, PROCESS, DAN PHYSICAL EVIDENCE TERHADAP KEPUASAN PELANGGAN MAGERJEK (TRANSPORTASI OJEK ONLINE LIWA) Lingga Ramadan, Arya Rama; Indriani, Wiewiek; Wuryanti, Lestari
Journal of Management and Innovation Entrepreneurship (JMIE) Vol. 1 No. 4 (2024): Juli
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jmie.v1i4.905

Abstract

Penelitian ini bertujuan untuk menginvestigasi pengaruh variabel Product, Price, Place, Promotion, Personel, Process, dan Physical Evidence terhadap kepuasan pelanggan Magerjek (Transportasi Ojek Online Liwa) di kota Liwa, Lampung Barat. Perkembangan teknologi informasi dan telekomunikasi telah mengubah lanskap transportasi secara signifikan, mempengaruhi cara perusahaan transportasi menyediakan layanan kepada pelanggan. Penelitian ini menggunakan metode analisis uji t untuk menguji pengaruh parsial masing-masing variabel terhadap kepuasan pelanggan, serta uji F untuk mengevaluasi pengaruh bersama-sama variabel tersebut. Data dikumpulkan melalui survei kepada pelanggan yang menggunakan aplikasi Magerjek, dengan pengolahan data menggunakan SPSS versi 25. Hasil analisis menunjukkan bahwa variabel Product, Price, Personel, dan Process secara parsial berpengaruh positif dan signifikan terhadap kepuasan pelanggan Magerjek. Sementara itu, variabel Place, Promotion, dan Physical Evidence tidak berpengaruh positif terhadap kepuasan pelanggan. Uji-F menegaskan bahwa secara bersama-sama, ketujuh variabel tersebut memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan Magerjek. Implikasi dari temuan ini menyarankan perlunya peningkatan pada aspek-aspek yang berpengaruh signifikan terhadap kepuasan pelanggan, serta pentingnya pengelolaan dan penyesuaian strategi dalam memenuhi harapan dan kebutuhan pelanggan dalam layanan transportasi berbasis aplikasi di Indonesia.Kata Kunci : Product, Price, Place, Promotion, Personel, Process,Physical Evidence,Marketing Mix, Kepuasan Pelanggan  
PEMBERDAYAAN MASYARAKAT DENGAN DIFERENSASI PRODUK MAKANAN DAN MINUMAN DARI DAUN KELOR GUNA MENGEMBANGKAN KREATIVITAS MASYARAKAT Wuryanti, Lestari; Lukman, Iing; Nursari, Ayu; Lingga Ramadan, Arya Rama; Fitri, Cut; Febrianti, Dian; Laurenza, Dinda
Jurnal Bakti Masyarakat Manajemen Vol 2, No 2 (2022): Volume 2 Nomor 2 Tahun 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Manajemen Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jbmm.v3i1.11548

Abstract

Many Indonesian people do not know that Moringa leaves can be used and used as an innovative management of food and beverage products that are beneficial to the body. Seeing the potential produced from Moringa leaf plants as a product management material, it can be used as an effort to increase the income of local communities through community creativity development programs. With this program activity, it is hoped that it can improve the skills of the people of Srengsem Village, Panjang District, Bandar Lampung. The purpose of this Proker, apart from increasing community creativity, also introduces the basics of MSME and provides product innovation to the people of the Srengsem area, Panjang District, Bandar Lampung. The importance of MSME is the motivation for holding product innovation introduction activities through our work program, namely the development of community creativity towards Moringa leaves as food and beverage product innovations. Micro, Small and Medium Enterprises (MSME) are businesses run by individuals, households, or small business entities. The writing method used in collecting data is by using direct observation in Srengsem village, Panjang district, Bandar Lampung.
Co-Authors DIAN FEBRIANTI Fitri, Cut Iing Lukman Indriani, Wiewiek Laurenza, Dinda Wuryanti, Lestari