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All Journal Jurnal Nasional Manajemen Pemasaran dan SDM Journal of Innovative and Creativity
Lusito, Tri Astrit
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pengaruh Kualitas Layanan Terhadap Kepuasan Pelanggan Serta Dampaknya Pada Loyalitas Pelanggan E -Commerce Shopee Sikki, Nurhaeni; Ernawati, Ernawati; Kartina, Hana Betel; Jacob, Lodia Antonia; Nasution, Caesar Rayhand Arrafif; Suriansyah, Suriansyah; Lusito, Tri Astrit; Prasetyo, Tri Wahyu
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 4 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i4.2525

Abstract

This study investigates the impact of service quality on customer satisfaction and its subsequent effect on Shopee e-commerce customer loyalty. Primary data were collected through questionnaires distributed to respondents and analyzed using path analysis with the SmartPLS 3.0 application. The findings indicate that service quality plays a significant role in influencing customer satisfaction, highlighting its importance as a key determinant in the e-commerce service landscape. However, the research also reveals that service quality does not directly affect customer loyalty. Instead, customer satisfaction acts as a critical mediator that significantly influences customer loyalty. These insights suggest that while improving service quality is essential, fostering customer satisfaction is even more pivotal for retaining loyal customers in the competitive e-commerce market. By focusing on enhancing the overall satisfaction of its users, Shopee can strengthen customer loyalty and maintain its competitive edge. The study underscores the interconnectedness of these factors and provides valuable recommendations for businesses aiming to improve customer experiences and sustain long-term growth in the digital marketplace.
Technology-Based Academic Supervision: A Teacher Development Strategy Towards AI Literacy Lusito, Tri Astrit; Mulyanti, Dety
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5159

Abstract

The development of digital technology and artificial intelligence (AI) requires teachers to have higher technological literacy to adapt to changing educational paradigms. Technology-based academic supervision presents itself as a coaching strategy that not only monitors teacher performance but also enhances digital skills through the use of LMS, AI tools, and online supervision platforms. This study aims to analyze how technology-based academic supervision can improve teachers' AI literacy and identify the most effective coaching strategies. The research method used a descriptive qualitative approach through interviews, observation, and documentation, with data validity tested through triangulation of sources and methods. The results show that technology-based supervision strengthens teachers' ability to use AI for lesson planning, automated evaluation, student learning data analysis, and digital media development. Coaching strategies include AI training, assistance in developing AI-based lesson plans, digital media workshops, and the formation of learning communities. The discussion reveals that the main challenges lie in infrastructure readiness, variations in teachers' digital literacy, and resistance to change. However, technology-based supervision has been shown to increase teacher confidence and create a more adaptive digital culture in schools. In conclusion, technology-based academic supervision is an effective and sustainable approach to improving teachers' AI literacy and supporting learning transformation in the digital era.
Co-Authors Dety Mulyanti Ernawati Ernawati Jacob, Lodia Antonia Kartina, Hana Betel Nasution, Caesar Rayhand Arrafif Prasetyo, Tri Wahyu Sikki, Nurhaeni Suriansyah, Suriansyah