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Green product of Kusamba Salt: an Alternative of Re-Branding Strategy in Kusamba, Klungkung, Bali LAKSMI, Putu Ayu Sita; PUTRI, Sukmasari Triana Gita; PURNAMAWATI, Ida Ayu Putu Santi; DEWI, Gusti Ayu Agung Istri Sari; JAMALUDDIN, Mohd Raziff Bin; RASHID, Wan Edura Wan; SAIHANI, Shamsul Bahrin
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 3 No. 3 (2024): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Oktober – Januari 2025)
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v3i3.1191

The Bali Government, recognizing the potential of Kusamba salt, has proposed a strategic plan to introduce it worldwide. The governor of Bali, Wayan Koster, suggested enhancing the marketing strategy to make Kusamba salt more appealing. This involves creating attractive packaging and promoting the product's unique qualities, such as its high-quality production methods and the environmental benefits of using natural Salt. Product Differentiation: The proposal emphasizes the need to differentiate Kusamba salt from other table salt products in the market. This could be achieved by highlighting the product's low iodine content, which benefits health and environmental sustainability. Market Integration: The plan also aims to integrate Kusamba salt into global markets. This involves identifying and establishing partnerships with international retailers and distributors interested in natural and health-conscious products. Farmer Empowerment: A significant part of the strategy focuses on empowering the salt farmers of Kusamba village. This includes facilitating the management of BPOM (Badan et al.) licenses and creating opportunities for the farmers to participate in the marketing and distributing their products. Environmental Sustainability: The proposal highlights the importance of promoting Kusamba salt as an environmentally friendly product. This could involve using eco-friendly packaging and promoting the product's sustainable production methods. In summary, the "Green Product of Kusamba’s Salt: An Alternative of Rebranding Strategy" this study aims to elevate the market value of Kusamba salt by optimizing its marketing strategy, differentiating it from other table salt products, integrating it into global markets, empowering the salt farmers, and promoting its environmental sustainability.

Balinese Public Perception Towards Climate Change Adaptation (Case Study: Governor's Regulation No. 48 Of 2019 On the Use of Battery-Based Electric Motor Vehicles) PUTRI, Sukmasari Triana Gita
Journal of Tourism Economics and Policy Vol. 5 No. 1 (2025): Journal of Tourism Economics and Policy (January - March 2025)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v5i2.1308

The Bali Provincial Government has welcomed the Indonesian government's commitment to contribute to reducing greenhouse gas emissions. This study was conducted to determine the perception of the Balinese people towards the climate change adaptation policy that the Bali Provincial Government has made. The study was conducted qualitatively using content analysis. Interviews were conducted with respondents in the Sanur Tourism Area until the saturation point was reached. The results obtained were that most of the climate change perception stimuli were obtained through the sense of taste. There are three groups of perceptions, namely negative, positive, and neutral towards the policy of Governor Regulation No. 48 of 2019. In addition, some people feel the benefits and disadvantages personally and in the community. Based on the results of this study, it can be seen that the tendency of the formation of respondents' perceptions is based on the work environment and daily activities. However, this policy is considered impossible for most people who do not have a choice of transportation modes. It is hoped that this study can provide information to local governments.

Pengaruh Gaya Kepemimpinan, Disiplin Kerja dan Motivasi terhadap Kinerja Karyawan pada PT. Bali Agung Surya Abadi Denpasar Laksono, Raden Ahmad Dwi Agung; Putri, Sukmasari Triana Gita; Hapsari, Putu Indah
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 3: April 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i3.7924

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Gaya Kepemimpinan, Disiplin Kerja dan Motivasi secara simultan maupun secara parsial terhadap Kinerja Karyawan. Metode penentuan ukuran sampel yang digunakan pada penelitian ini adalah menggunakan Teknik sampel Jenuh dan menghasilkan 57 responden. Teknik analisis data yang digunakan pada penelitian ini adalah dengan menggunakan analisis regresi linier berganda dengan melakukan uji instrument penelitian dan uji asumsi klasik terlebih dahulu. Data penelitian kali ini adalah menggunakan data kuantitatif dengan mengumpulkan data kuisioner. Hasil dari penelitian ini menunjukkan bahwa Gaya Kepemimpinan, Disiplin Kerja dan Motivasi berpengaruh positif dan signifikan terhadap Kinerja Karyawan secara simultan. Hal ini menunjukkan bahwa semakin baik Gaya Kepemimpinan, Disiplin Kerja dan Motivasi maka meningkat pula Kinerja Karyawan pada PT. Bali Agung Surya Abadi Denpasar. Gaya Kepemimpinan berpengaruh positif dan signifikan terhadap Kinerja Karyawan Disiplin Kerja berpengaruh positif dan signifikan terhadap Kinerja Karyawan. Motivasi berpengaruh positif dan signifikan terhadap Kinerja Karyawan.

Strengthening MSMEs in Tabanan through Beaded Accessory Craft: Product Design Development and Digital Marketing Assistance DEWI, I Gusti Ayu Agung Istri Sari; PURNAMAWATI, Ida Ayu Putu Santi; PUTRI, Sukmasari Triana Gita
Community Services: Sustainability Development Vol. 2 No. 3 (2025): Community Services: Sustainability Development (July - October 2025)
Publisher : PT Batara Swastika Harati

Show Abstract | Download Original | Original Source | Check in Google Scholar

This community service program was conducted to support the development of micro, small, and medium enterprises (MSMEs), specifically Anasera, a beaded accessory craft business located in Tabanan Regency, Bali. Anasera sells its handmade products through offline art shops in the Tanah Lot tourist area but faces challenges in product design innovation and lacks an effective digital marketing strategy. These limitations reduce the business's ability to compete and grow, especially in the increasingly digital marketplace. The program focused on two main areas: (1) improving product design by providing training on color composition, trend adaptation, and uniqueness in handmade accessories, and (2) enhancing digital marketing skills through workshops on content creation, the use of social media platforms, and basic e-commerce management. After the implementation, Anasera demonstrated improved product presentation, created engaging promotional content, and began utilizing digital platforms to reach a wider audience. This initiative highlights the importance of combining creative design development with digital marketing to empower local MSMEs, particularly in tourism-driven areas, to improve their sustainability and competitiveness in both offline and online markets.

Strengthening MSMES in Tabanan Through Beaded Accessory Craft: Product Design Development and Digital Marketing Assistance DEWI, I Gusti Ayu Agung Istri Sari; PURNAMAWATI, Ida Ayu Putu Santi; PUTRI, Sukmasari Triana Gita
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2025): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Februari – Mei 2025)
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v4i1.1392

This community service program was conducted to support the development of micro, small, and medium enterprises (MSMEs), specifically Anasera, a beaded accessory craft business located in Tabanan Regency, Bali. Anasera sells its handmade products through offline art shops in the Tanah Lot tourist area but faces challenges in product design innovation and lacks an effective digital marketing strategy. These limitations reduce the business's ability to compete and grow, especially in the increasingly digital marketplace. The program focused on two main areas: (1) improving product design by providing training on color composition, trend adaptation, and uniqueness in handmade accessories, and (2) enhancing digital marketing skills through workshops on content creation, the use of social media platforms, and basic e-commerce management. After the implementation, Anasera demonstrated improved product presentation, created engaging promotional content, and began utilizing digital platforms to reach a wider audience. This initiative highlights the importance of combining creative design development with digital marketing to empower local MSMEs, particularly in tourism-driven areas, to improve their sustainability and competitiveness in both offline and online markets.

The Influence of Influencer Credibility and Brand Image on Interest in Buying Facial Skin Care Products Marketed via TikTok among Generation Z Female Consumers in Denpasar City DEWI, I Gusti Ayu Agung Istri Sari; PUTRI, Sukmasari Triana Gita
Journal of Tourism Economics and Policy Vol. 5 No. 2 (2025): Journal of Tourism Economics and Policy (April - June 2025)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v5i2.1367

The rise of social media, especially TikTok, has transformed how companies market their products, particularly in the beauty industry. Influencers are often used as an effective marketing strategy as they can shape consumer perception and purchasing decisions, especially among Generation Z who are active on TikTok. This study aims to determine the influence of influencer credibility and brand image on the purchase intention of facial skin care products marketed through TikTok, focusing on female Generation Z consumers in Denpasar City. This is a quantitative associative research using 107 respondents. The data were analyzed using multiple linear regression. The results indicate that the influencer credibility variable (X1) and the brand image variable (X2) significantly influence the purchase intention (Y) of facial skin care products marketed through TikTok among Generation Z female consumers in Denpasar.

Pengenalan Immersive Marketing Dan Penyesuaian Pricing Dengan Pelaku Usaha Bumdes Kesari Amertha Sari Putri, Sukmasari Triana Gita
Dharma: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): November
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v5i2.13400

This community service was carried out to introduce the concept of marketing and financing calculations at the Kesari Amertha Sari Village-Owned Enterprise which was carried out with the collaboration of Warmadewa University lecturers and students. The implementation of the service was carried out in Singapadu Tengah Village, Sukawati District, Gianyar Regency, Bali Province. Service activities are carried out using observation and interview methods conducted to BumDes managers and Pokdarwis groups in Singapadu Tengah. The results of observations and interviews became the basis for implementing the service program by action research group methods. It is known that BumDes and Pokdarwis Singapadu Tengah are currently experiencing obstacles to revive through tourist villages. As a result, representatives of Bumdes and Sadar Wisata groups understand the importance of marketing that is done digitally but still provides real time services and opportunities for managing tourist village pricing to be carried out, after socialization related to immersive marketing and pricing strategy guidelines, especially in tax adjustments. The evaluation of the service program shows positive results in supporting the marketing and management of tourist villages in Singapadu Tengah. This service activity has successfully achieved its goal of introducing the knowledge and skills of Bumdes and Pokdarwis in the management of tourist village.

TRIPLE BOTTOM LINE IN CULTURAL EVENTS: THE GENERATION-Z PERCEPTIONS Sukmasari Triana Gita Putri; Wayan Gede Supartha; Putu Kemala Vidyantari
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.14.NO.12.TAHUN.2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2025.v14.i12.p05

This research examines indicators that are relevant to the Triple Bottom Line in Cultural Events based on the perceptions of Gen-Z. The phenomenon of the dominance of foreign cultures among Gen-Z society prompts the author to examine the sustainability of cultural events in Indonesia. This research was conducted using a purposive sampling approach and utilize factor analysis, with respondents being individuals born between 1995 and 2012, who were determined as Gen-Z, who have previously attended cultural events such as Bali Art Festival, Banyuwangi Ethno Carnival, Gandrung Sewu Festival, and others. Based on previous research, the triple bottom line (TBL) on cultural events has both positive and negative impacts. In this research, Gen-Z also agree that cultural events give benefits as well as some disadvantages for the local communities. They generally hold a very positive view regarding the social and economic contributions of cultural events, particularly in fostering community pride and boosting local economies. Gen-Z is concerned about potential negative impacts like littering and noise on the surrounding area. Overall, Gen-Z perceived the cultural events as promising events in the future. Still, they felt cultural events could not be a mediator for local product enhancement and environment cleanliness. It is hoped that this research could bring a contribution to further cultural festivals held by the organisers and governments in Indonesia.

Pengaruh Social Media Marketing, Electronic Word of Mouth, Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen Terhadap Dashoescare Denpasar Putri, Sukmasari Triana Gita; Narayan, I Nyoman Gede Gita
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 6 No. 4 (2025): Jurnal Nasional Manajemen Pemasaran dan Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v6i4.3224

The study aims to examine and analyse the impact of social media marketing (SMM), electronic word-of-mouth (eWOM), and service quality on purchasing decisions. This research was conducted at Dashoescare, located in Denpasar, involving 76 respondents selected using the Slovin formula. All data were collected through questionnaires and were declared valid for use. They were analysed using multiple linear regression and hypothesis testing (t-test and F-test). This study reveals that: (1) Social media marketing, electronic word of mouth, and service quality have a positive influence on purchasing decisions at Dashoescare, Denpasar. (2) Social media marketing has a positive impact on purchasing decisions at Dashoescare, indicating that improvements in social media marketing can increase purchasing decisions. (3) Electronic word of mouth also contributes positively to purchasing decisions, explaining that the more effective this strategy is, the greater the purchasing decisions by consumers. (4) Service quality shows a positive influence on purchasing decisions, explaining that improvements in service quality can encourage better purchasing decisions at Dashoescare.

Edukasi Akuntansi Dan Perpajakan Serta Digital Marketing Untuk Pemberdayaan Ekowisata Mangrove Pada Kelompok Nelayan A A Ngr Gde Punia Artawan Putra; Sukmasari Triana Gita Putri; Ida Ayu Rosa Dewinta
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 5 No. 2: Februari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v5i2.13783

Program Kemitraan Masyarakat (PKM) merupakan wujud pengabdian perguruan tinggi kepada masyarakat dalam menjawab permasalahan riil di lapangan. Kegiatan PKM ini dilaksanakan di KUB Simbar Segara, sebuah kelompok usaha bersama nelayan pesisir di Pemogan, Denpasar Selatan, yang mengembangkan ekowisata berbasis konservasi hutan mangrove. Permasalahan utama mitra meliputi keterbatasan dalam manajemen keuangan, rendahnya literasi perpajakan, serta kurangnya strategi digital marketing. Melalui pendekatan partisipatif, tim PKM Universitas Warmadewa memberikan pendampingan penyusunan laporan keuangan sederhana, penyuluhan perpajakan, serta pelatihan promosi digital. Selain itu, diberikan produk teknologi berupa modul laporan keuangan sederhana (softcopy) dan bantuan bibit mangrove (hard product). Hasil kegiatan menunjukkan peningkatan kapasitas manajerial mitra, meningkatnya pemahaman perpajakan, serta kemampuan dalam memanfaatkan media sosial sebagai sarana promosi ekowisata. Dampak lain adalah penguatan fungsi ekologi melalui penanaman 800 bibit mangrove sebagai upaya mitigasi perubahan iklim. Program ini memberikan kontribusi multidimensional, yaitu pada aspek ekonomi, sosial, dan lingkungan, serta mendukung tercapainya target SDGs (13: Climate Action dan 14: Life Below Water).

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