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Green product of Kusamba Salt: an Alternative of Re-Branding Strategy in Kusamba, Klungkung, Bali LAKSMI, Putu Ayu Sita; PUTRI, Sukmasari Triana Gita; PURNAMAWATI, Ida Ayu Putu Santi; DEWI, Gusti Ayu Agung Istri Sari; JAMALUDDIN, Mohd Raziff Bin; RASHID, Wan Edura Wan; SAIHANI, Shamsul Bahrin
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 3 No. 3 (2024): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Oktober – Januari 2025)
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v3i3.1191

The Bali Government, recognizing the potential of Kusamba salt, has proposed a strategic plan to introduce it worldwide. The governor of Bali, Wayan Koster, suggested enhancing the marketing strategy to make Kusamba salt more appealing. This involves creating attractive packaging and promoting the product's unique qualities, such as its high-quality production methods and the environmental benefits of using natural Salt. Product Differentiation: The proposal emphasizes the need to differentiate Kusamba salt from other table salt products in the market. This could be achieved by highlighting the product's low iodine content, which benefits health and environmental sustainability. Market Integration: The plan also aims to integrate Kusamba salt into global markets. This involves identifying and establishing partnerships with international retailers and distributors interested in natural and health-conscious products. Farmer Empowerment: A significant part of the strategy focuses on empowering the salt farmers of Kusamba village. This includes facilitating the management of BPOM (Badan et al.) licenses and creating opportunities for the farmers to participate in the marketing and distributing their products. Environmental Sustainability: The proposal highlights the importance of promoting Kusamba salt as an environmentally friendly product. This could involve using eco-friendly packaging and promoting the product's sustainable production methods. In summary, the "Green Product of Kusamba’s Salt: An Alternative of Rebranding Strategy" this study aims to elevate the market value of Kusamba salt by optimizing its marketing strategy, differentiating it from other table salt products, integrating it into global markets, empowering the salt farmers, and promoting its environmental sustainability.

Potential Empowering MSME Entrepreneurs in Dupa to Support Production and Marketing Enhancement in Sangeh Village, Abiansemal District PURNAMAWATI, Ida Ayu Putu Santi; PUTRA, I Komang; DEWI, I Gusti Ayu Agung Istri Sari
Community Services: Sustainability Development Vol. 1 No. 3 (2024): Community Services: Sustainability Development (July - October 2024)
Publisher : PT Batara Swastika Harati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61857/cssdev.v1i3.63

This Community Partnership Program (PKM) aims to empower Dupa Ayu Bagus Angkar MSMEs located in Sangeh Village, Abiansemal District, Badung Regency, Bali, in addressing various business challenges. The program identifies key issues the MSMEs face, including inadequate production facilities, suboptimal digital marketing, and manual financial management. Through a solution-based approach, the program includes training in digital marketing and financial management using Microsoft Excel and providing production tools such as digital scales and fragrance dispensers. The program's outcomes show improvements in production capacity, optimization of digital marketing strategies, and enhanced financial management for Dupa Ayu Bagus Angkar MSMEs. As a result, the program is expected to increase the competitiveness and sustainability of MSMEs in an increasingly competitive market and positively impact the local economy in Bali.

Strengthening MSMEs in Tabanan through Beaded Accessory Craft: Product Design Development and Digital Marketing Assistance DEWI, I Gusti Ayu Agung Istri Sari; PURNAMAWATI, Ida Ayu Putu Santi; PUTRI, Sukmasari Triana Gita
Community Services: Sustainability Development Vol. 2 No. 3 (2025): Community Services: Sustainability Development (July - October 2025)
Publisher : PT Batara Swastika Harati

Show Abstract | Download Original | Original Source | Check in Google Scholar

This community service program was conducted to support the development of micro, small, and medium enterprises (MSMEs), specifically Anasera, a beaded accessory craft business located in Tabanan Regency, Bali. Anasera sells its handmade products through offline art shops in the Tanah Lot tourist area but faces challenges in product design innovation and lacks an effective digital marketing strategy. These limitations reduce the business's ability to compete and grow, especially in the increasingly digital marketplace. The program focused on two main areas: (1) improving product design by providing training on color composition, trend adaptation, and uniqueness in handmade accessories, and (2) enhancing digital marketing skills through workshops on content creation, the use of social media platforms, and basic e-commerce management. After the implementation, Anasera demonstrated improved product presentation, created engaging promotional content, and began utilizing digital platforms to reach a wider audience. This initiative highlights the importance of combining creative design development with digital marketing to empower local MSMEs, particularly in tourism-driven areas, to improve their sustainability and competitiveness in both offline and online markets.

Strengthening MSMES in Tabanan Through Beaded Accessory Craft: Product Design Development and Digital Marketing Assistance DEWI, I Gusti Ayu Agung Istri Sari; PURNAMAWATI, Ida Ayu Putu Santi; PUTRI, Sukmasari Triana Gita
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2025): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Februari – Mei 2025)
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v4i1.1392

This community service program was conducted to support the development of micro, small, and medium enterprises (MSMEs), specifically Anasera, a beaded accessory craft business located in Tabanan Regency, Bali. Anasera sells its handmade products through offline art shops in the Tanah Lot tourist area but faces challenges in product design innovation and lacks an effective digital marketing strategy. These limitations reduce the business's ability to compete and grow, especially in the increasingly digital marketplace. The program focused on two main areas: (1) improving product design by providing training on color composition, trend adaptation, and uniqueness in handmade accessories, and (2) enhancing digital marketing skills through workshops on content creation, the use of social media platforms, and basic e-commerce management. After the implementation, Anasera demonstrated improved product presentation, created engaging promotional content, and began utilizing digital platforms to reach a wider audience. This initiative highlights the importance of combining creative design development with digital marketing to empower local MSMEs, particularly in tourism-driven areas, to improve their sustainability and competitiveness in both offline and online markets.

Dampak dari Transportasi Bagi Perekonomian Nusa Penida: Serta Pengelolaan Destinasi Wisata Purnamawati, Ida Ayu Putu Santi; Laksmi, Putu Ayu Sita
JURNAL BISNIS HOSPITALITI Vol 14 No 1 (2025): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v14i1.1425

The aim of this research is to determine the impact of maritime transportation on the economy of Nusa Penida, as well as the management of tourism destinations on the local community and surrounding environment of Nusa Penida. The indicators of this study are the positive and negative impacts of tourism in Nusa Penida. The sampling technique includes cluster sampling or area sampling. Data were collected from 100 respondents and analyzed using qualitative descriptive methods and Likert scale analysis. The findings indicate that the presence of transportation on Nusa Penida Island has a significant positive impact with an overall average score of 2.85 based on community perceptions, meaning that the presence of transportation has a positive influence. However, there are also negative impacts on the environment, with an average score of 2.32, indicating that transportation on Nusa Penida has a negative impact on the environment, leading to a decline in environmental quality

Influence of Green Marketing, Price, and Influencers on Millennials’ Eco-Friendly Purchases PURNAMAWATI, Ida Ayu Putu Santi; DEWI, I Gusti Ayu Agung Istri Sari
Journal of Tourism Economics and Policy Vol. 5 No. 3 (2025): Journal of Tourism Economics and Policy (July - September 2025)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v5i3.1541

This study aims to comprehensively examine the influence of green marketing, price, and influencers on the purchasing decisions of eco-friendly products among millennials in Denpasar City. The research adopts a quantitative approach using a survey method, in which structured questionnaires were distributed to 100 respondents selected through simple random sampling. The collected data were analyzed through a series of validity and reliability tests, classical assumption tests, and multiple linear regression analysis with the assistance of SPSS version 26. The results indicate that green marketing, price, and influencers each have a positive and significant effect on purchasing decisions, both simultaneously and partially. These findings highlight the crucial role of environmentally responsible marketing practices, competitive pricing strategies, and the persuasive impact of social media influencers in shaping millennial consumer behavior. Furthermore, the study offers practical implications for businesses seeking to strengthen sustainable marketing campaigns, as well as for policymakers aiming to encourage eco-friendly consumption patterns and support environmental sustainability initiatives in urban communities.

Empowering the Mina Asri Catfish Farming Group Through Digital Marketing and Financial Literacy for Business Sustainability PURNAMAWATI, Ida Ayu Putu Santi; PUTRA, A.A Ngr Gde Punia Artawan; PUTRA, I Ketut Johny Pramanda
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2025): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Juni – September 2025)-I
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v4i2.1588

Indonesia, as a maritime nation, has significant potential in the fisheries sector, with catfish being one of the main freshwater aquaculture commodities. In Bali, the Mina Asri Catfish Farming Group contributes to local fishery production, yet faces challenges in production costs, limited marketing strategies, and manual financial management. This study aims to empower the group through innovation and community service activities that enhance production efficiency, market competitiveness, and financial literacy. The program was implemented through stages of socialization, training, technology application, and mentoring. Training focused on the use of alternative pellet feed, digital marketing through social media, and digital financial recording using simple applications. Results showed that providing pellet feed assistance reduced production costs by at least 10% per cultivation cycle, thereby improving profit margins and financial allocation for other development needs. Digital marketing training increased members’ skills in content creation and online promotion, enabling expansion of product distribution, particularly for processed catfish, beyond local markets. Meanwhile, financial literacy training facilitated the adoption of digital records, improving transparency and supporting more accurate evaluation of profitability. Pre- and post-test assessments demonstrated a 70% improvement in participants’ knowledge and skills, confirming the effectiveness of the program. In conclusion, the empowerment program significantly improved group capacity in production, marketing, and financial management. Active community participation played a crucial role in ensuring sustainability, with the program contributing to business independence, enhanced income, and regional food security, while also strengthening the community-based economy.

Enhancing the Creative Economy Potential Through the Empowerment of Visual Art Entrepreneurs: A Case Study of MSMEs in Bona Village, Blahbatuh District, Gianyar Regency DEWI, I Gusti Ayu Agung Istri Sari; PURNAMAWATI, Ida Ayu Putu Santi; VIDYANTARI , Putu Kemala
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2025): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Oktober – Januari 2026)-
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v4i3.1665

This community service activity was conducted under the Community-Based Empowerment (PBM) scheme, focusing on assisting creative visual art MSMEs (Micro, Small, and Medium Enterprises) of ARTPM BALI located in Bona Village, Blahbatuh Subdistrict, Gianyar Regency. These enterprises face several fundamental challenges, particularly in production management, marketing, and financial management. The program’s activities included providing production equipment (such as sewing machines, grinders, drill bits, and other supporting tools), training on the use of digital marketing technology through social media and e-commerce platforms, production management training, and the introduction of simple financial recording applications to support better cash flow management. The implementation of the program has shown positive outcomes. In the production sector, partners have improved work efficiency and product quality through the use of new equipment. In marketing, partners have become more active in promoting their products via social media and are exploring marketplace platforms as distribution channels. In financial management, partners have started to record daily transactions using digital applications, resulting in better cash flow control. Overall, this ongoing community service initiative has successfully enhanced the partners’ capacity to manage their businesses in a more modern and professional manner. Active participation of the partners in every stage of the program has been a key factor in its success. However, further stages are still required, particularly in providing continuous mentoring, strengthening branding, and conducting implementation monitoring to ensure long-term and sustainable impacts.

Implementation of Circular Economy Concepts Through Eco-Enzyme Production in the Management of Food Left Waste in Mambal Village PURNAMAWATI, Ida Ayu Putu Santi; LAKSMI, Putu Ayu Sita; SURIANI, Ni Nyoman
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2024): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Februari – Mei 2024)
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v3i1.993

The waste problem is a severe issue in Indonesia, including on the island of Bali, which is famous for its natural beauty. MambalVillage in Badung Regency is the focus of the Real Work Lecture-Community Empowerment by Students (KKN-PMM) program from Warmadewa University. In this program, students attempt to overcome the problem of food waste by introducing the concept of a circulareconomy through the production of eco-enzymes. Eco-enzymes can be made from organic waste, especially food waste. Its use follows circular economy principles by converting waste into value-added resources. Through a series of activities, including collecting raw materials, holding demonstrations on making eco-enzymes, the KKN-PMM program succeeded in providing a practical solution to the food waste problem in Mambal Village. Active community participation, Apart from that, this program also integrates various fields of science, such as law, health, engineering, administration and economics, to improve prosperity and sustainability at the local level. Thus, the KKN-PMM program in Mambal Village is a concrete example of applyingthe circular economy concept to overcoming environmental problems. Through collaboration between students and the local community, this program provides practical benefits and creates harmonious and mutually beneficial relationships. The hope is that thiseffort can inspire other regions to face similar challenges in waste management, which is in line with circular economy principles that minimize waste and maximize resource utilization.

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