Garuda - Garba Rujukan Digital

Potential Empowering MSME Entrepreneurs in Dupa to Support Production and Marketing Enhancement in Sangeh Village, Abiansemal District PURNAMAWATI, Ida Ayu Putu Santi; PUTRA, I Komang; DEWI, I Gusti Ayu Agung Istri Sari
Community Services: Sustainability Development Vol. 1 No. 3 (2024): Community Services: Sustainability Development (July - October 2024)
Publisher : PT Batara Swastika Harati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61857/cssdev.v1i3.63

This Community Partnership Program (PKM) aims to empower Dupa Ayu Bagus Angkar MSMEs located in Sangeh Village, Abiansemal District, Badung Regency, Bali, in addressing various business challenges. The program identifies key issues the MSMEs face, including inadequate production facilities, suboptimal digital marketing, and manual financial management. Through a solution-based approach, the program includes training in digital marketing and financial management using Microsoft Excel and providing production tools such as digital scales and fragrance dispensers. The program's outcomes show improvements in production capacity, optimization of digital marketing strategies, and enhanced financial management for Dupa Ayu Bagus Angkar MSMEs. As a result, the program is expected to increase the competitiveness and sustainability of MSMEs in an increasingly competitive market and positively impact the local economy in Bali.

Strengthening MSMEs in Tabanan through Beaded Accessory Craft: Product Design Development and Digital Marketing Assistance DEWI, I Gusti Ayu Agung Istri Sari; PURNAMAWATI, Ida Ayu Putu Santi; PUTRI, Sukmasari Triana Gita
Community Services: Sustainability Development Vol. 2 No. 3 (2025): Community Services: Sustainability Development (July - October 2025)
Publisher : PT Batara Swastika Harati

Show Abstract | Download Original | Original Source | Check in Google Scholar

This community service program was conducted to support the development of micro, small, and medium enterprises (MSMEs), specifically Anasera, a beaded accessory craft business located in Tabanan Regency, Bali. Anasera sells its handmade products through offline art shops in the Tanah Lot tourist area but faces challenges in product design innovation and lacks an effective digital marketing strategy. These limitations reduce the business's ability to compete and grow, especially in the increasingly digital marketplace. The program focused on two main areas: (1) improving product design by providing training on color composition, trend adaptation, and uniqueness in handmade accessories, and (2) enhancing digital marketing skills through workshops on content creation, the use of social media platforms, and basic e-commerce management. After the implementation, Anasera demonstrated improved product presentation, created engaging promotional content, and began utilizing digital platforms to reach a wider audience. This initiative highlights the importance of combining creative design development with digital marketing to empower local MSMEs, particularly in tourism-driven areas, to improve their sustainability and competitiveness in both offline and online markets.

Strengthening MSMES in Tabanan Through Beaded Accessory Craft: Product Design Development and Digital Marketing Assistance DEWI, I Gusti Ayu Agung Istri Sari; PURNAMAWATI, Ida Ayu Putu Santi; PUTRI, Sukmasari Triana Gita
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2025): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Februari – Mei 2025)
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v4i1.1392

This community service program was conducted to support the development of micro, small, and medium enterprises (MSMEs), specifically Anasera, a beaded accessory craft business located in Tabanan Regency, Bali. Anasera sells its handmade products through offline art shops in the Tanah Lot tourist area but faces challenges in product design innovation and lacks an effective digital marketing strategy. These limitations reduce the business's ability to compete and grow, especially in the increasingly digital marketplace. The program focused on two main areas: (1) improving product design by providing training on color composition, trend adaptation, and uniqueness in handmade accessories, and (2) enhancing digital marketing skills through workshops on content creation, the use of social media platforms, and basic e-commerce management. After the implementation, Anasera demonstrated improved product presentation, created engaging promotional content, and began utilizing digital platforms to reach a wider audience. This initiative highlights the importance of combining creative design development with digital marketing to empower local MSMEs, particularly in tourism-driven areas, to improve their sustainability and competitiveness in both offline and online markets.

The Influence of Influencer Credibility and Brand Image on Interest in Buying Facial Skin Care Products Marketed via TikTok among Generation Z Female Consumers in Denpasar City DEWI, I Gusti Ayu Agung Istri Sari; PUTRI, Sukmasari Triana Gita
Journal of Tourism Economics and Policy Vol. 5 No. 2 (2025): Journal of Tourism Economics and Policy (April - June 2025)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v5i2.1367

The rise of social media, especially TikTok, has transformed how companies market their products, particularly in the beauty industry. Influencers are often used as an effective marketing strategy as they can shape consumer perception and purchasing decisions, especially among Generation Z who are active on TikTok. This study aims to determine the influence of influencer credibility and brand image on the purchase intention of facial skin care products marketed through TikTok, focusing on female Generation Z consumers in Denpasar City. This is a quantitative associative research using 107 respondents. The data were analyzed using multiple linear regression. The results indicate that the influencer credibility variable (X1) and the brand image variable (X2) significantly influence the purchase intention (Y) of facial skin care products marketed through TikTok among Generation Z female consumers in Denpasar.

Influence of Green Marketing, Price, and Influencers on Millennials’ Eco-Friendly Purchases PURNAMAWATI, Ida Ayu Putu Santi; DEWI, I Gusti Ayu Agung Istri Sari
Journal of Tourism Economics and Policy Vol. 5 No. 3 (2025): Journal of Tourism Economics and Policy (July - September 2025)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v5i3.1541

This study aims to comprehensively examine the influence of green marketing, price, and influencers on the purchasing decisions of eco-friendly products among millennials in Denpasar City. The research adopts a quantitative approach using a survey method, in which structured questionnaires were distributed to 100 respondents selected through simple random sampling. The collected data were analyzed through a series of validity and reliability tests, classical assumption tests, and multiple linear regression analysis with the assistance of SPSS version 26. The results indicate that green marketing, price, and influencers each have a positive and significant effect on purchasing decisions, both simultaneously and partially. These findings highlight the crucial role of environmentally responsible marketing practices, competitive pricing strategies, and the persuasive impact of social media influencers in shaping millennial consumer behavior. Furthermore, the study offers practical implications for businesses seeking to strengthen sustainable marketing campaigns, as well as for policymakers aiming to encourage eco-friendly consumption patterns and support environmental sustainability initiatives in urban communities.

Enhancing the Creative Economy Potential Through the Empowerment of Visual Art Entrepreneurs: A Case Study of MSMEs in Bona Village, Blahbatuh District, Gianyar Regency DEWI, I Gusti Ayu Agung Istri Sari; PURNAMAWATI, Ida Ayu Putu Santi; VIDYANTARI , Putu Kemala
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2025): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Oktober – Januari 2026)-
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v4i3.1665

This community service activity was conducted under the Community-Based Empowerment (PBM) scheme, focusing on assisting creative visual art MSMEs (Micro, Small, and Medium Enterprises) of ARTPM BALI located in Bona Village, Blahbatuh Subdistrict, Gianyar Regency. These enterprises face several fundamental challenges, particularly in production management, marketing, and financial management. The program’s activities included providing production equipment (such as sewing machines, grinders, drill bits, and other supporting tools), training on the use of digital marketing technology through social media and e-commerce platforms, production management training, and the introduction of simple financial recording applications to support better cash flow management. The implementation of the program has shown positive outcomes. In the production sector, partners have improved work efficiency and product quality through the use of new equipment. In marketing, partners have become more active in promoting their products via social media and are exploring marketplace platforms as distribution channels. In financial management, partners have started to record daily transactions using digital applications, resulting in better cash flow control. Overall, this ongoing community service initiative has successfully enhanced the partners’ capacity to manage their businesses in a more modern and professional manner. Active participation of the partners in every stage of the program has been a key factor in its success. However, further stages are still required, particularly in providing continuous mentoring, strengthening branding, and conducting implementation monitoring to ensure long-term and sustainable impacts.

Brand Image, Lifestyle, and Advertising on Purchase Decisions of Make Over Products at Chan Collection Store in Denpasar Anthonio, Febrian Sila; Pulawan, Made; Dewi, I Gusti Ayu Agung Istri Sari
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Vol. 3 No. 1 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jambak.v3i1.9511

This study aims to examine and analyze the influence of brand image, lifestyle, and advertising on the purchase decisions of Make Over products. Using a sample of 100 respondents selected with the Slovin formula, data were analyzed through multiple linear regression and hypothesis testing. The findings reveal that brand image, lifestyle, and advertising significantly impact purchase decisions. A positive relationship exists between brand image and purchase decisions, indicating that a stronger brand image leads to higher purchase decisions. Similarly, lifestyle positively affects purchase decisions, suggesting that a higher lifestyle corresponds to increased purchase decisions. Additionally, advertising has a positive influence, implying that more advertising leads to higher purchase decisions.

Upaya Pengembangan Potensi Ekonomi Kreatif dan Pelestarian Bahasa Bali Melalui Program Pemberdayaan Masyarakat di Sentra Pengrajin Gerabah, Banjar Binoh, Desa Ubung Kaja Warmadewi, Anak Agung Istri Manik; Gunawarman, Anak Agung Gede Raka; Dewi, I Gusti Ayu Agung Istri Sari; Devi, Ni Kadek Dwi Permata; Yuliasih, Ni Luh Made Manik; Kusuma, I Made Angga
Jurnal Abdidas Vol. 5 No. 5 (2024): October 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdidas.v5i5.1011

Ekonomi kreatif merupakan bagian dari sektor perekonomian yang mengandalkan keterampilan, ide, maupun inovasi dalam menghasilkan produk barang dan jasa. Di pulau Bali, keberadaan ekonomi kreatif menjadi salah satu point penting dalam mendukung perekonomian masyarakat. Tercatat sejumlah 4.998 usaha bidang ekonomi kreatif pada tahun 2023 dengan jenis yang paling dominan ialah usaha kriya sejumlah 3.745 usaha. Br. Binoh, Desa Ubung Kaja merupakan salah satu daerah di Kota Denpasar yang memiliki potensi usaha kriya yakni gerabah. Namun, potensi yang dimiliki tidak berjalan selaras dengan antusiasme generasi dalam melestarikan kerajinan gerabah. Hal tersebut terlihat dari karyawan gerabah yang justru cenderung telah berusia lanjut. Maka, dalam rangka mendukung perkembangan potensi ekonomi lokal, pendampingan berupa pelatihan keterampilan pembuatan gerabah perlu dilakukan. Metode yang digunakan dalam pengabdian ialah pembelajaran berbasis praktik, sehingga serangkaian kegiatan menitikberatkan pada pelatihan keterampilan serta kreativitas peserta dalam berkarya. Pengabdian ini menyasar kepada ibu-ibu PKK Br. Dharma Santi, Desa Ubung Kaja. Dengan adanya pelatihan pembuatan gerabah, diharapkan mampu melatih keterampilan serta dapat dijadikan bekal ilmu yang dapat dibagikan kemBali kepada keluarga maupun lingkungan sekitarnya. Bahkan mampu menjadi peluang usaha di masa mendatang. Selain mendapat ilmu dan keterampilan membuat gerabah, peserta juga memperoleh output lainnya yakni penambahan kosakata bahasa Bali yang cenderung digunakan selama proses pembuatan gerabah. Output lainnya yang diberikan kepada pengrajin ialah bantuan berupa pembuatan akun sosial media Instagram terkait usaha gerabah di Banjar Binoh, Desa Ubung Kaja.

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