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All Journal Padma: Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnis dan Manajemen West Science
Legistari, Kartika
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Public Health Social Sciences Other

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Pelatihan Manajemen Organisasi dan Motivasi Kewirausahaan Bagi Pengurus Paskibra Periode 2023/2024 Kota Bandung Dudi Darmawan, Eki; Sudrartono, Tiris; Legistari, Kartika; Triswastika, Arimbi; Insani, Siti; Karyadi; Paryanti, Dini
PADMA Vol 4 No 1 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT (PADMA)
Publisher : LPPM Politeknik Piksi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/padma.v4i1.1320

Abstract

Organisational Management Training and Entrepreneurial Motivation to the management of the Bandung City Paskibra aims to improve skills in managing organisations and increasing entrepreneurial motivation for young people, especially for the management of the Bandung city paskibra who are also high school students in class XI in the Bandung City area. The training method is in the form of lectures delivering material and question and answer discussions this aims to make the training more effective and efficient in receiving the participants, After the training was carried out on organisational management and entrepreneurial motivation, there was an increase in insight and motivation from the participants as seen from the evaluation results before the training was carried out as many as 20 participants obtained score scores below 80 and after the training increased as many as 15 participants obtained score scores above 90 and 5 participants obtained scores between 80 to 89. This training is very useful and needs to be re-conducted in the future for the younger generation
Penyuluhan Pengembangan Produk Kreatif untuk Mendukung UMKM di Kelurahan Maleer Kota Bandung Yuniarty, Neneng; Trimastuti, Wahyu; Triswastika, Arimbi; Insani, Siti; Legistari, Kartika; Christinawati, Santy
PADMA Vol 4 No 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT (PADMA)
Publisher : LPPM Politeknik Piksi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/padma.v4i2.1576

Abstract

The counseling on the development of creative products to support MSMEs in Maleer Village, Bandung City, aims to enhance the capacity of MSME actors in creating innovative products with high competitiveness. This activity focuses on understanding the importance of creativity in product development as well as the implementation of effective marketing strategies, utilizing technology and digital platforms. Through this counseling, MSME actors are provided with knowledge and skills in product design, efficient use of raw materials, and how to utilize social media and e-commerce to expand their market reach. Additionally, the training emphasizes the importance of good business management, including financial management and branding, so that the products produced can compete in both local and global markets. With this counseling, it is expected that MSMEs in Maleer Village can develop better, strengthen local economic competitiveness, and contribute positively to the economy of Bandung City. Of the 50 participants, 15 (30%) fully understood, 10 (20%) had a moderate understanding, and 25 (50%) understood the material.
Bauran Promosi Terhadap Keputusan Pembelian di Warunk Upnormal Ciumbuleuit Kota Bandung Legistari, Kartika
Jurnal Bisnis dan Manajemen West Science Vol 3 No 01 (2024): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v3i01.1029

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Bauran promosi tergadap keputusan pembelian di Warunk Upnormal Ciumbuleuit  Kota Bandung, dimana diketahui terdapat tingkat penjualan produk yang tidak stabil dan cenderung pada bulan bulan tertentu di tahun 2023 menurun, dugaan penurunan penjulan tersebut karena penerapan bauran promosi yang kurang maksimalPenelitian ini menggunakan metode Kuantitatif, dan untuk menjelaskan secara jelas hasil penelitian digunakan deskriftif dengan menggunakan sample sebnayak 41 orang dari jumlah populasi sebanyak 714 orang sehingga secara keseluruhan penelitian ini menggunakan metode kuantitatif Deskriptisdiketahui bahwa setiap penambahan 1% Bauran Promosi maka Keputusan Pembelian akan meningkat sebesar 0.534,Jika di bandingkan dengan nilai Sig. dengan nilai probobalitas 0.05 dan nilai koefisien determinasi R Square adalah sebesar 0.291 atau sama dengan 29.1% yang benilai . Angka tersebut mengandung arti bahwa variabel Bauran Promosi berpengaruh terhadap variabel Keputusan Pembelian sebesar 29.1%. Sedangkan sisanya dipengaruhi oleh faktor lain Keputusan Pembelian terhadap Produk Warungk Upnormal Ciumbuleuit, Kota Bandung. Rata-rata konsumen sebagian besar diakibatkan karena tempat dan suasana Restoran yang nyamam dan harga yang terjankau serta banyak Promo yang didapat. Dari perhitungan statistik menggunakan analisis Determinasi diketahui bahwa bauran promosi Mempengaruhi Keputusan Pembelian
Co-Authors Christinawati, Santy Dudi Darmawan, Eki Karyadi Neneng Yuniarty Paryanti, Dini Siti Insani Sudrartono, Tiris Triswastika, Arimbi Wahyu Trimastuti