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All Journal Padma: Jurnal Pengabdian Kepada Masyarakat Dinasti Information and Technology Dirya : Journal of Economic Management Secretary Administration Journal
Siti Insani
Politeknik Piksi Ganesha
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Pelatihan Teknologi Informasi Pemasaran Bagi Pelaku UMKM Pemula Di Kecamatan Batununggal Kota Bandung Tiris Sudrartono; Dian Candra Fatihah; Euis Hernawati; Yuyun Yunengsih; Irda Sari; Ika Rahman; Andini Kusdi Antini; Siti Insani
PADMA Vol 2 No 2 (2022): JURNAL PENGABDIAN KEPADA MASYARAKAT (PADMA)
Publisher : LPPM Politeknik Piksi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (559.36 KB) | DOI: 10.56689/padma.v2i2.865

Abstract

Tujuan kegiatan pengabdian ini untuk mengetahui strategi pemasaran yang dilakukan oleh para pelaku UMKM, khususnya di Kecamatan Batununggal. Salah satu strategi pemasaran yang dilakukan adalah melalui E-commerce. E-commerce merupakan proses pembelian maupun penjualan produk secara elektronik. E-commerce sendiri semakin berkembang beberapa tahun belakangan ini dan secara perlahan menggantikan toko tradisional. Teknik analisis data yang digunakan dalam pengabdian ini adalah metode deskriptif kualitatif yaitu deskriptif tidak memberikan perlakuan, manipulasi atau pengubah pada variabel-variabel yang diteliti, melainkan menggambarkan suatu kondisi yang apa adanya. Satu-satunya perlakuan yang diberikan hanyalah pengabdian itu sendiri, yang dilakukan melalui observasi, wawancara, dan dokumentasi. Hasil pengabdian menunjukkan para UMKM khususnya di Kecamatan Batununggal menggunakan strategi pemasaran melalui E-commerce serta dilakukan kegiatan pelatihan pemasaran dengan memanfaatkan teknologi informasi.
Penyuluhan Kewirausahaan pada kegiatan UMKM Ibu-Ibu PKK di Kecamatan Batununggal Erny Wityasminingsih; Dian Candra Fatihah; Wilma Zuarko Adji; Hani Kustyanti Kusnadi; Siti Insani
PADMA Vol 3 No 1 (2023): JURNAL PENGABDIAN KEPADA MASYARAKAT (PADMA)
Publisher : LPPM Politeknik Piksi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/padma.v3i1.1020

Abstract

Penyuluhan kewirausahaan pada kegiatan UMKM Ibu-Ibu PKK di Kecamatan Batununggal memiliki tujuan untuk meningkatkan pemahaman dan keterampilan wirausaha dalam rangka pengembangan usaha mikro, kecil, dan menengah (UMKM). Melalui penyuluhan ini, para ibu-ibu PKK diberikan pengetahuan tentang konsep dasar kewirausahaan, perencanaan usaha, manajemen operasional, pemasaran, manajemen keuangan, dan strategi bisnis. Penyuluhan ini juga berfokus pada pengembangan keterampilan seperti kreativitas, inovasi, manajemen waktu, pemecahan masalah, dan kepemimpinan yang diperlukan dalam menjalankan usaha UMKM. Selain itu, ibu-ibu PKK juga diberikan pemahaman tentang pemanfaatan teknologi informasi dan komunikasi (TIK) dalam mengembangkan dan memasarkan produk mereka. Melalui penyuluhan ini, diharapkan ibu-ibu PKK dapat meningkatkan kemampuan mereka dalam mengelola usaha, mengoptimalkan potensi dan sumber daya yang dimiliki, serta meningkatkan daya saing produk UMKM. Dengan demikian, penyuluhan kewirausahaan pada kegiatan UMKM Ibu-Ibu PKK dapat berkontribusi pada pengembangan ekonomi lokal, peningkatan pendapatan keluarga, dan pemberdayaan perempuan di tingkat komunitas. Terjadi peningkatan pemahaman mengenai materi kewirausahaan dari sebelumnya 65% menjadi 87% atau peningkatan sebesar 22%.
Pelatihan Manajemen Organisasi dan Motivasi Kewirausahaan Bagi Pengurus Paskibra Periode 2023/2024 Kota Bandung Dudi Darmawan, Eki; Sudrartono, Tiris; Legistari, Kartika; Triswastika, Arimbi; Insani, Siti; Karyadi; Paryanti, Dini
PADMA Vol 4 No 1 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT (PADMA)
Publisher : LPPM Politeknik Piksi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/padma.v4i1.1320

Abstract

Organisational Management Training and Entrepreneurial Motivation to the management of the Bandung City Paskibra aims to improve skills in managing organisations and increasing entrepreneurial motivation for young people, especially for the management of the Bandung city paskibra who are also high school students in class XI in the Bandung City area. The training method is in the form of lectures delivering material and question and answer discussions this aims to make the training more effective and efficient in receiving the participants, After the training was carried out on organisational management and entrepreneurial motivation, there was an increase in insight and motivation from the participants as seen from the evaluation results before the training was carried out as many as 20 participants obtained score scores below 80 and after the training increased as many as 15 participants obtained score scores above 90 and 5 participants obtained scores between 80 to 89. This training is very useful and needs to be re-conducted in the future for the younger generation
Penyuluhan Pengembangan Produk Kreatif untuk Mendukung UMKM di Kelurahan Maleer Kota Bandung Yuniarty, Neneng; Trimastuti, Wahyu; Triswastika, Arimbi; Insani, Siti; Legistari, Kartika; Christinawati, Santy
PADMA Vol 4 No 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT (PADMA)
Publisher : LPPM Politeknik Piksi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/padma.v4i2.1576

Abstract

The counseling on the development of creative products to support MSMEs in Maleer Village, Bandung City, aims to enhance the capacity of MSME actors in creating innovative products with high competitiveness. This activity focuses on understanding the importance of creativity in product development as well as the implementation of effective marketing strategies, utilizing technology and digital platforms. Through this counseling, MSME actors are provided with knowledge and skills in product design, efficient use of raw materials, and how to utilize social media and e-commerce to expand their market reach. Additionally, the training emphasizes the importance of good business management, including financial management and branding, so that the products produced can compete in both local and global markets. With this counseling, it is expected that MSMEs in Maleer Village can develop better, strengthen local economic competitiveness, and contribute positively to the economy of Bandung City. Of the 50 participants, 15 (30%) fully understood, 10 (20%) had a moderate understanding, and 25 (50%) understood the material.
PENGUKURAN KESIAPAN TRANSFORMASI DIGITAL UMKM DI KABUPATEN SLEMAN Insani, Siti; Adjie, Widwi Handari
SECAD Vol 3 No 2 (2023): JURNAL SECAD
Publisher : SECAD

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari penelitian ini adalah emberikan pengukuran kesiapan Transformasi Digital kepada UMKM di Kabupaten Sleman. Harapannya apa yang diukur dalam kegiatan ini dapat menjadi salah satu acuan implementasi yang lebih luas di Kabupaten Sleman. Selanjutnya juga mengevaluasi kesiapan transformasi digital di Kabupaten Sleman dengan melakukan assessment dan memberikan rekomendasi kepada pemerintah Kabupaten Sleman. Objek penelitian adalah UMKM di Kabupaten Sleman. Metode penelitian adalah metode pengukuran secara kualitatif dan kuantitatif menggunakan beberapa indicator dan studi literatur. Berdasarkan hasil penilaian secara umum kesiapan digital UMKM di lingkungan pemerintah kabupaten Sleman menunjukan berada pada rata-rata di level ad-hoc (55%), Tradisional(29%), dan Go Digital (15%). nilai ini muncul dari beberapa domain yaitu people, proses, teknologi, dan data. Adapun saran yang dapat diberikan adalah Pengembangan sumberdaya manusia menjadi fokus utama dalam proses transformasi digital untuk meningkatkan kualitas hidup pelaku UMKM umumnya, elakukan pelatihan di bidang digital untuk peningkatan kompetensi, dan pengembangan peta jalan (roadmap) yang digagas oleh pemerintahan yang berwenang.
The Role of Digital Marketing in Increasing Customer Loyalty in Start-Up Businesses at PT Elther Jaya Solusindo Sri Rahayu, Feby; Insani, Siti
Dinasti Information and Technology Vol. 3 No. 1 (2025): Dinasti Information and Technology (Juli 2025)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dit.v3i1.2715

Abstract

This research aims to analyze the role of digital marketing in enhancing customer loyalty in the start-up business of PT Elther Jaya Solusindo. The study employed a descriptive qualitative method with data collected through interviews, observations, and documentation studies. The findings reveal that digital marketing strategies significantly influence customer loyalty through improved trust, engagement, and customer experience. The company utilizes social media platforms such as Instagram, TikTok, and WhatsApp Business to establish interactive and responsive two-way communication. Key factors affecting customer loyalty include response speed, digital content quality, and personalized approaches that foster emotional attachment. Overall, PT Elther Jaya Solusindo’s digital marketing strategy effectively builds long-term relationships and strengthens customer loyalty amid the digital transformation era.
The Influence Of Marketing Strategy And Customer Satisfaction On Customer Loyalty at PT. Mitragraha Inti Utama Indriani, Fuji Aldiena; Insani, Siti
JAKI : Jurnal Akuntansi Vol 2 No 2 (2025): Dirya : Journal of Economic Management
Publisher : Pascasarjana STIE Miftahul Huda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70283/dirya.v2i2.92

Abstract

This research investigates the impact of marketing strategies and customer satisfaction on customer loyalty at PT Mitragraha Inti Utama. In today’s highly competitive business environment, maintaining customer retention presents a substantial challenge for organizations. Strategic marketing efforts and high levels of customer satisfaction are widely acknowledged as key drivers of customer loyalty. Employing a quantitative research design, the study utilizes a survey method by distributing structured questionnaires using a Likert scale to 100 customers of PT Mitragraha Inti Utama. The collected data were analyzed using multiple linear regression to examine the effect of each independent variable. The findings reveal that marketing strategy significantly and positively influences customer loyalty. Likewise, customer satisfaction also demonstrates a significant and positive relationship with customer loyalty. Furthermore, when considered simultaneously, both marketing strategy and customer satisfaction significantly contribute to enhancing customer loyalty. The research findings indicate that marketing strategies have a positive and significant impact on customer loyalty. Based on the determination test, marketing strategies and customer satisfaction contribute 90.7% to customer loyalty at PT Mitragraha Inti Utama, while the remaining percentage is influenced by other variables not examined in the study.These results highlight the critical need for companies to continuously refine their marketing strategies and uphold service excellence in order to foster customer satisfaction and secure long-term loyalty.
The Effect Of Service Quality On Smart Parking User Satisfaction At PT. Mitragraha Inti Utama Nur Latifah, Azzahra; Insani, Siti
JAKI : Jurnal Akuntansi Vol 2 No 2 (2025): Dirya : Journal of Economic Management
Publisher : Pascasarjana STIE Miftahul Huda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70283/dirya.v2i2.97

Abstract

This study aims to determine the extent of influence of Service Quality on Smart Parking User Satisfaction at PT Mitragraha Inti Utama. This research is a quantitative study, with a descriptive research objective. This type of research is causal. Meanwhile, the unit of analysis aimed at this study is individuals where smart parking users as respondents in the distribution of this research questionnaire. The sample in this study amounted to 100 respondents. Data were analyzed using validity tests, reliability, partial tests (t), simultaneous tests (f) and determination tests. Based on the results of the research in the reliability test, it was stated that each question was reliable, then based on partial and simultaneous tests the results of the study showed that Service Quality had a positive and significant effect on User Satisfaction. According to the results of the determination test, Service Quality on Smart Parking User Satisfaction at PT Mitragraha Inti Utama is classified as a high level, namely 84.8%, while the rest is influenced by other variables.
Digital Marketing Strategies To Increase Hotel Room Sales In The Technology 4.0 Era At Hotel Mercure Bandung Centre Prayoga, Kokoh; Insani, Siti
JAKI : Jurnal Akuntansi Vol 2 No 2 (2025): Dirya : Journal of Economic Management
Publisher : Pascasarjana STIE Miftahul Huda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70283/dirya.v2i2.98

Abstract

Digital marketing in the era of Technology 4.0 plays a crucial role in the hospitality industry, particularly in increasing hotel room sales. Hotel companies are increasingly relying on digital marketing strategies to achieve competitive advantage in an increasingly competitive market. Mercure Bandung City Centre Hotel is a company engaged in providing services and accommodation. This study aims to explore how the implementation of digital marketing by the marketing department of Puri Asri Hotel can help generate competitive advantage, with a focus on the communication aspect through digital marketing communications. This study explores the most effective digital marketing strategies to increase hotel room sales through the use of various digital platforms such as social media, SEO, and content-based marketing. The results show that hotels that implement appropriate digital marketing strategies can increase online visibility, attract new customers, and optimize room booking conversions. In addition, the use of advanced technologies such as data analytics and AI for marketing personalization also significantly influences sales success. Digital marketing is a key strategy used by hotels to reach consumers more widely, quickly, and precisely. This study aims to identify and analyze the most effective digital marketing strategies in increasing hotel room sales in the era of Technology 4.0. The approach used is qualitative-descriptive with case studies of several star-rated hotels that have actively implemented digital strategies. Therefore, the Mercure Bandung City Centre Hotel must improve its digital marketing strategy in the era of technology 4.0 on digital platforms to be able to compete in the hospitality industry and increase room sales at the Mercure Bandung City Centre Hotel. This research provides a new contribution in understanding how technology 4.0 supports marketing transformation in the hospitality industry, especially at the Mercure Bandung City Centre Hotel.  
Pemberdayaan Masyarakat melalui Pembuatan Konten Edukasi Fisioterapi Wellness Berbasis Canva dan Youtube untuk Mendorong Gaya Hidup Aktif dan Sehat di Kelurahan Malabar Halomoan, Roni; Rahman, Ika; Gunawan, Ramdhan; P Lifianto, Panji; Insani, Siti; Rosita, Rosita; Amanda, Fadila
PADMA Vol 4 No 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT (PADMA)
Publisher : LPPM Politeknik Piksi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/padma.v4i2.2264

Abstract

This community service activity aims to increase awareness and participation of the Malabar Village community in implementing an active and healthy lifestyle through the creation and publication of Canva and YouTube-based educational content on wellness physiotherapy. The program was carried out by a team of physiotherapy lecturers and students over a period of two months, using a participatory learning and digital content empowerment approach. The activity methods included training in educational content creation, storyboard development, filming educational physiotherapy videos, and publishing them through the community's YouTube channel. A total of 25 participants from the general public and health cadres actively participated in this activity. The results showed an average increase in knowledge about physical activity and fitness of 30%, as well as an increase in digital content creation skills of 75%. In addition, the community showed high enthusiasm in managing social media for health education. This program proves that the combination of wellness physiotherapy and digital literacy can be an effective strategy for building an active lifestyle culture at the community level.
Co-Authors Adjie, Widwi Handari Amanda, Fadila Andini Kusdi Antini Candra Fatihah, Dian Christinawati, Santy Dudi Darmawan, Eki Erny Wityasminingsih Gunawan, Ramdhan Halomoan, Roni Hani Kustyanti Kusnadi Hernawati, Euis Ika Rahman Indriani, Fuji Aldiena Irda Sari Karyadi Legistari, Kartika Neneng Yuniarty Nur Latifah, Azzahra P Lifianto, Panji Paryanti, Dini Prayoga, Kokoh Rahman, Ika Rosita Rosita Sri Rahayu, Feby Sudrartono, Tiris Triswastika, Arimbi Wahyu Trimastuti Wilma Zuarko Adji Yunengsih, Yuyun