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Preferensi Konsumen Terhadap Atribut Produk Kebab Palestine Uncle Hasan Doni Sahat Tua Manalu; Andini Firannisa; Akhdan Hadi Zahran; Fauziah Zumna Aqilah; Irlina Jilani; Rizky Iswanto
JURNAL ILMIAH PENELITIAN MAHASISWA Vol 2 No 3 (2024): Juni
Publisher : Kampus Akademik Publiser

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jipm.v2i3.68

Abstract

. The purpose of this study was to determine consumer preferences for kebab product attributes in Uncle Hasan's Palestine Kebab. The method used in the study is the Fishbein Analysis Method. This study uses 9 product attributes based on literature study references, namely taste, price, product content, size, packaging, service, product quality, product safety and product variations. Based on the results of the study, consumer preferences towards kebab attributes in Uncle Hasan's Palestine Kebab have no negative value. The preference value for the price attribute is 21.47 which is very positive, taste is 19.75 which is very positive, product content is 18.74 which is positive, size is 17.92 which is positive, packaging is 16.23 which is positive, service is 17.99 which is positive, product quality is 20.73 which is very positive, product safety is 20.60 which is very positive and product variation is 17.91 which is positive. The value of consumer preference for Uncle Hasan's Palestine Kebab kebab products as a whole is positive, with a value of 171.34.
Perancangan Ulang Tata Letak Pada Toko Ritel Mitra Hotel Nadira Salwa Faizaty; Bulan Wiranata Septiani; Akhdan Hadi Zahran; Fitriyani Fitriyani; Adam De Alvaroziq
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 6 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i6.1440

Abstract

Mitra Hotel Retail Store is one of the retail stores engaged in selling various daily necessities. Based on the results of the initial survey, the layout at the Lodaya Branch Hotel Partner Retail Store is considered less effective because it has minimal capacity, causing long queues at the cashier and difficulty accessing certain shelves. This research aims to redesign the layout of the retail store to be more efficient and improve customer convenience. The method used is Entity Relationship Chart (ERC) analysis to determine the relationship between areas and Total Closeness Rating (TCR) to determine the priority of area proximity. The results of the analysis produce a new solution layout with area rearrangement based on proximity values. It is expected that with a better layout design, it will improve store operational performance and provide a pleasant shopping experience for customers.