Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Indonesian Journal of Economics and Strategic Management
Dinda Putri Armayani
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategi Pemasaran Produk Kecantikan Terhadap Peningkatan Penjualan Pada Skincare Wardah Melalui Marketplace Shoope Anisa Bunga Aprilia; Auranisa Izzati; Anisa Dewi Lestari; Salwa Aristawidya; Dinda Putri Armayani; Ni Nyoman Sawitri
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 4 (2024): December
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i4.360

Abstract

The purpose of this study is to assess the effectiveness of the pemasaran strategy used by Wardah to increase product sales on the Shopee platform. By analyzing sales data and consumer surveys, we can provide information about effective internet marketing strategies for kecantikan products. Temuan indicates that targeted promotional combinations, influencer collaboration, and customer loyalty integration all significantly contribute to the growth of sales. This study identifies that the combination of influencer marketing, time-limited promotions, and personalization of marketing is a key factor in increasing sales. According to the study's findings, a strategy for pemasaran that is integrated and tailored to consumer preferences is crucial for achieving success in a competitive market.
Co-Authors Anisa Bunga Aprilia Anisa Dewi Lestari Auranisa Izzati Ni Nyoman Sawitri Salwa Aristawidya