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All Journal Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Indonesian Journal of Economics and Strategic Management
Auranisa Izzati
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Pemasaran Produk Kecantikan Terhadap Peningkatan Penjualan Pada Skincare Wardah Melalui Marketplace Shoope Anisa Bunga Aprilia; Auranisa Izzati; Anisa Dewi Lestari; Salwa Aristawidya; Dinda Putri Armayani; Ni Nyoman Sawitri
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 4 (2024): December
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i4.360

Abstract

The purpose of this study is to assess the effectiveness of the pemasaran strategy used by Wardah to increase product sales on the Shopee platform. By analyzing sales data and consumer surveys, we can provide information about effective internet marketing strategies for kecantikan products. Temuan indicates that targeted promotional combinations, influencer collaboration, and customer loyalty integration all significantly contribute to the growth of sales. This study identifies that the combination of influencer marketing, time-limited promotions, and personalization of marketing is a key factor in increasing sales. According to the study's findings, a strategy for pemasaran that is integrated and tailored to consumer preferences is crucial for achieving success in a competitive market.
Penggunaan Teknologi Pada Manajemen Sumber Daya Manusia Di Dalam Era Digital Sekarang Dian Sudiantini; Aura Naiwasha; Auranisa Izzati; Avrilia Ayunia W; Brilian Putri A; Cindy Rindiani
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 2 (2023): Juni : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i2.1082

Abstract

In the current era of digitalization and globalization, information and communication technology has become an integral part of human life. The use of technology which is growing rapidly has also affected almost all aspects of life, including in the world of work. Technology has made work easier, increased productivity, and opened up new opportunities for companies to grow faster. Information and communication technology has now become an important factor in changing the way companies operate. Companies that are successful in dealing with technological change and can utilize it effectively will have a competitive advantage in the market. Therefore, Human Resource Management has undergone many changes since the start of the digital era. The digital era has had a significant impact on the way companies recruit, train and motivate their employees. In the digital era, companies not only need to understand technology, but also need to understand how technology can assist in their human resource management
Co-Authors Anisa Bunga Aprilia Anisa Dewi Lestari Aura Naiwasha Avrilia Ayunia W Brilian Putri A Cindy Rindiani Dian Sudiantini Dinda Putri Armayani Ni Nyoman Sawitri Salwa Aristawidya