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All Journal Jurnal bintang manajemen Indonesian Journal of Economics and Strategic Management
Salwa Aristawidya
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Pemasaran Produk Kecantikan Terhadap Peningkatan Penjualan Pada Skincare Wardah Melalui Marketplace Shoope Anisa Bunga Aprilia; Auranisa Izzati; Anisa Dewi Lestari; Salwa Aristawidya; Dinda Putri Armayani; Ni Nyoman Sawitri
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 4 (2024): December
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i4.360

Abstract

The purpose of this study is to assess the effectiveness of the pemasaran strategy used by Wardah to increase product sales on the Shopee platform. By analyzing sales data and consumer surveys, we can provide information about effective internet marketing strategies for kecantikan products. Temuan indicates that targeted promotional combinations, influencer collaboration, and customer loyalty integration all significantly contribute to the growth of sales. This study identifies that the combination of influencer marketing, time-limited promotions, and personalization of marketing is a key factor in increasing sales. According to the study's findings, a strategy for pemasaran that is integrated and tailored to consumer preferences is crucial for achieving success in a competitive market.
Pengaruh Kompetensi Dan Penempatan Kerja Terhadap Kinerja Pegawai Negeri Sipil Dian Sudiantini; Raffa Calysta Suhatman; Rigel Ken Meilizar; Ringga Jati Ismawan; Salwa Aristawidya
Jurnal Bintang Manajemen Vol. 1 No. 2 (2023): Juni : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i2.1456

Abstract

Each agency in carrying out its activities has goals that must be achieved. To achieve or realize these goals, each agency must be good at choosing strategies, especially there is human resource planning which in essence is focused on certain steps taken by management. For the availability of a permanent workforce to occupy the position and the right time in order to achieve the goals and various targets set. Employee placement is expected to make an adequate contribution to the organization in addition to being an effort to develop human resource competencies in the organization. With improper placement, a person's performance will not match the expectations of management and organizational demands, thus they display low work productivity which can result in boredom and boredom. Theoretically, the placement of employees in an organization must have an adjustment between the qualifications or educational background of employees with the qualifications of the job they will carry. To find out whether the placement process is successful or not, what the company can do is to evaluate employee behavior and work performance in the form of a work presentation assessment. The ability of employee resources is often hampered if faced with job placement problems.
Co-Authors Anisa Bunga Aprilia Anisa Dewi Lestari Auranisa Izzati Dian Sudiantini Dinda Putri Armayani Ni Nyoman Sawitri Raffa Calysta Suhatman Rigel Ken Meilizar Ringga Jati Ismawan