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All Journal Idarotuna: Jurnal Kajian Manajemen Dakwah
Basri, Bifa Fanisa
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Religion Education Social Sciences

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Interconnection of Islamic and Conventional Marketing in Muhammadiyah Charity Businesses Basri, Bifa Fanisa; Hadi, Lukman; Nurudin, Agus
Idarotuna Vol 6, No 2 (2024): Oktober 2024
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/idarotuna.v6i2.33205

Abstract

This article aims to analyze the interconnection between Islamic and conventional marketing in the context of Muhammadiyah Charity Business (AUM) in the health sector with a focus on the Referral and Information Management (MAMARUDI) program in the Islamic Hospital Cempaka Putih Jakarta. This research aims to understand how these two marketing approaches can work together to improve service quality and hospital competitiveness without ignoring Sharia principles, which are the main foundation of Muhammadiyah's Charity Business. With a qualitative approach, this research collects data through interviews, observations, and document analysis related to implementing the MAMARUDI program. The research results show that Islamic marketing, which focuses on honesty, can be combined with conventional marketing, which utilizes digital technology to expand reach and increase service efficiency. This interconnection increases patient confidence in hospital services and strengthens the reputation of the Cempaka Putih Islamic Hospital. This interconnection model offers an approach that can be applied in other Islamic health institutions to create professional services on Islamic values.
Upper Middle-Class Muslims and Market-Oriented Umroh Program Dissemination on Social Media Triantoro, Dony Arung; Basri, Bifa Fanisa; Abadi, Mansurni
Idarotuna Vol 5, No 1 (2023): April 2023
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/idarotuna.v5i1.22298

Abstract

The emergence of upper middle-class Muslims in Indonesia does display not only religious piety on the one hand but also new consumption patterns on the other. This change in new consumption patterns simultaneously influences Islamic business people to manage their business activities in new ways oriented to market logic. This article discusses the market-based Umroh program in contemporary Indonesia. Based on nethnographic work on social media, this study found that the Umroh business captures economic opportunities from the identity and lifestyle of upper-middle-class Muslims. For middle and upper-class Muslims in Indonesia, pilgrimage to the holy land is a matter of worship and an experience to enjoy other countries, which are their modern identities. Umroh businesses capture this Islamic expression to provide umroh services and tours to visit countries in Asia, Europe, and the Middle East. In addition, this Umroh program is massively distributed through their social media channels.
Co-Authors Abadi, Mansurni Agus Nurudin Lukman Hadi, Lukman triantoro, dony arung