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All Journal JURISMA: Jurnal Riset Bisnis & Manajemen Business Economic, Communication, and Social Sciences Journal (BECOSS) Jurnal USAHA
Novianti, Reva
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Analisis Efektivitas Strategi Pemasaran Kontroversial Pada Brand Porteegoods Novianti, Reva; Sukoco, Iwan; Barkah, Cecep Safa’atul; Novel, Nurillah Jamil Achmawati
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 6 No. 3 (2024): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v6i3.11874

Abstract

In the digital era, social media demonstrates significant potential as a platform for digital marketing. However, consumers are becoming increasingly critical of marketing content, challenging businesses to create innovative and engaging content. In the competitive fashion industry, controversial marketing strategies have emerged as a way to attract consumer attention. Porteegoods, a local shoe brand, has built a reputation for unique and controversial marketing. Porteegoods faces allegations of design plagiarism, coupled with a unique and provocative marketing strategy on social media. This research employs a descriptive qualitative method supported by library research and basic observations from social media to describe the effectiveness of Porteegoods' marketing communication. The aim of this research is to analyze the effectiveness of Porteegoods' controversial marketing strategy on social media. The results of this study indicate that the controversial marketing communication strategy implemented by Porteegoods can be considered effective in attracting attention, building brand awareness, and even increasing sales for Porteegoods. However, the communication process is still considered less effective due to the presence of noise
Urgensi Learning Organization dengan Peran Kepemimpinan Digital dan Penerapannya sebagai Budaya Organisasi Novianti, Reva; Rahardja, Sam'un Jaja; Muhyi, Herwan Abdul; Purbasari, Ratih
Jurnal USAHA Vol 5, No 1 (2024): Juni
Publisher : Universitas Indraprasta PGRI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/juuk.v5i1.2516

Abstract

  Suatu perusahaan terdiri dari kumpulan manusia di dalamnya yang akan selalu dituntut untuk beradaptasi sebab manusia tidak akan bisa lepas dari perkembangan teknologi sehingga diharuskan terus bergerak menuju perubahan. Manusia penuh dengan rasa penasaran serta memiliki banyak keinginan dan kebutuhan yang berubah-ubah akan mengakibatkan iklim organisasi bisnis yang dinamis. Hal ini menjadi tantangan bagi perusahaan untuk mengelola dan mengembangkan sumber daya manusia yang ada dengan membangun budaya organisasi pembelajar atau learning organization. Penelitian ini merupakan sebuah kajian literatur dari berbagai sumber dan rujukan penelitian terdahulu. Penting bagi perusahaan untuk mempersiapkan diri pada era digital ini dengan kepemimpinan digital yang akan membangun budaya organisasi untuk meningkatkan kemampuan adaptif pada karyawan sehingga akan berdampak baik bagi peningkatan kinerja mereka.    
The Effect of Green Credit and Credit Risk on Firm Value with Profitability as Mediating Variable: a Study on Members of the Indonesia Sustainable Finance Initiative (IKBI) during Period of 2019-2024 Novianti, Reva; Dai, Ratna Meisa; Muttaqin, Zaenal
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 16 No. 1: April 2026
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v16i1.18621

Abstract

This study examines the effect of Green Credit and Credit Risk on Firm Value with Profitability as a mediating variable in 11 IKBI member banks during the 2019–2024 period (66 observations). The research employs panel data regression, path analysis, and the Sobel test to evaluate mediation. The results indicate that green credit has a positive and significant effect on profitability, while credit risk has a negative and significant effect on profitability. However, neither variable has a significant effect on firm value. Profitability is found to have a positive and significant influence on firm value and is able to mediate the effect of credit risk on firm value, but not the effect of green credit. These findings highlight the crucial role of profitability in shaping investor perceptions and enhancing firm value. Keywords: Green Credit; Credit Risk; Profitability; Firm’s Value; IKBI
Co-Authors Barkah, Cecep Safa’atul Herwan Abdul Muhyi Iwan Sukoco Nurillah Jamil Achmawati Novel Rahardja, Sam'un Jaja Ratih Purbasari, Ratih Ratna Meisa Dai, Ratna Meisa Zaenal Muttaqin