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All Journal PEDAMAS (Pengabdian Kepada Masyarakat) Wissen: Jurnal Ilmu Sosial dan Humaniora
Mira Andani
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Humanities Economics, Econometrics & Finance Education Energy Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Pemanfaatan Micro-Influencer sebagai Strategi Publik Relations dalam UMKM Elvira Hilwa Salsabila; Rizki Suheldi; Mira Andani; Nurwelis Nurwelis; Diki Wahyudi; Muhammad Rahmatul Burhan
WISSEN : Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 4 (2024): November : WISSEN : Jurnal Ilmu Sosial dan Humaniora
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/wissen.v2i4.438

Abstract

New influencers have emerged as part of the field of public relations as a result of technological advances. Communication with influencers on social media is the main focus for strategic communication. The development of Micro, Small and Medium Enterprises (MSMEs) is increasing day by day. Research data collection techniques using secondary data are information obtained or collected data by scientists from various existing sources such as obtained from important documents, websites, books research results in choosing micro-influencers as a marketing medium, it is recommended to consider micro-influencers with attractive attractive characteristics, micro- influencers with quality expertise characteristics, and micro-influencers with trustworthy trust characteristics. By considering these three characteristics in choosing micro-influencers as a marketing medium, it is hoped that in the future it will be able to increase the formation of consumer attitudes towards good brands which can simultaneously increase buyer interest. Micro-influencers as a Public Relations Strategy in MSMEs is a strategic marketing method because many entities have recognized social media influencers as relevant intermediaries, especially because they have the ability to connect with stakeholders that are difficult to reach, such as niche markets or teenage and adult consumers.
PERAN PELAYANAN TERPADU SATU PINTU TERHADAP TRANSPARANSI INFORMASI DI PENGADILAN TATA USAHA NEGARA KOTA MATARAM TAHUN 2023 Mira Andani; Muhamad Fikri Khaikal; Rahmadani; Palahuddin
PEDAMAS (PENGABDIAN KEPADA MASYARAKAT) Vol. 2 No. 03 (2024): MEI 2024
Publisher : MEDIA INOVASI PENDIDIKAN DAN PUBLIKASI

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Abstract

Pemerintah kini tengah berupaya menerapkan Pelayanan Terpadu Satu Pintu guna meningkatkan kualitas pelayanan publik kepada masyarakat. Namun pada kenyataannya, pelaksanaan Pelayanan Terpadu Satu Pintu. Penelitian ini berupaya untuk mengkaji efektivitas Pelayanan Terpadu Satu Pintu dalam meningkatkan kualitas pelayanan publik, mengingat keberhasilan pelaksanaan Penanaman Modal dan Pelayanan Terpadu Satu Pintu Kota Mataram. Penelitian ini menggunakan metodologi induktif kualitatif, meliputi wawancara, dokumentasi, dan observasi untuk mengumpulkan data. Temuan penelitian menunjukkan bahwa penerapan Pelayanan Terpadu Satu Pintu (PTSP) terbukti berhasil meningkatkan kualitas pelayanan publik di lingkungan Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Kota Mataram. Salah satu aspek penting dalam peningkatan pelayanan publik adalah ketersediaan sumber daya manusia yang kompeten, pengelolaan anggaran yang efektif, serta sarana dan prasarana yang memadai, yang semuanya berkontribusi terhadap terselenggaranya pelayanan publik yang berkualitas.
Co-Authors Diki Wahyudi Elvira Hilwa Salsabila Muhamad Fikri Khaikal Muhammad Rahmatul Burhan Nurwelis Nurwelis Palahuddin Rahmadani Rizki Suheldi