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Pelatihan Digital Marketing Berbasis AI sebagai Bentuk Pemerataan Teknologi di Pulau Batam, Kepulauan Riau Zainal Abidin Achmad; Ahmad Ilham Ramadhan Kalis; Devina Setya Vanessa; Desi Tri Wahyuningsih
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 3 No. 4 (2024): Desember : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v3i4.619

Abstract

Batam City as a center of industry and trade has a large market The city of Batam, as an industrial and trade hub, holds significant market potential for the utilization of digital technology. While Batam has established infrastructure that facilitates inter-island access, digital transformation has yet to reach the smaller surrounding islands. The application of Artificial Intelligence (AI) remains relatively unfamiliar to many communities on islands outside Batam. The objective of this training, organized by the student boarding school of UPN Veteran East Java, is to provide an in-depth understanding of digitalization and AI concepts in digital marketing as a means to support the economy of Batam Island’s communities. This Community Service Program (PKM) is implemented through socialization on AI concepts, the positive potential impacts of AI, and practical AI application workshops, in collaboration with the Director of the SPMAA Batam Foundation and ICT volunteers. The results of this PKM activity indicate a high level of enthusiasm among the community to learn about AI concepts and their use in marketing products on social media. Through this training, it is expected that MSME owners and the entire community on Batam Island will benefit from technological advancements, particularly AI, and that it will support the government’s efforts in promoting equitable digital transformation across Batam Island.
HEDONIC PRESSURE AND SPIRITUAL CONTROL: DETERMINANTS OF FINANCIAL MANAGEMENT BEHAVIOR AMONG UNIVERSITY STUDENTS Desi Tri Wahyuningsih; Dwi Suhartini
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 4 No. 3 (2026): June
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v4i3.805

Abstract

This study is intended to explore and demonstrate the influence of a hedonistic lifestyle and spiritual intelligence on the way accounting students at four public universities in Surabaya manage their finances. The object of the study is active accounting students with a total population of 5,057 students. Using proportionate stratified random sampling and the slovin approach with an error tolerance level of 5%, 371 respondents were selected. The study utilized primary information gathered through a digitally distributed questionnaire employing a four-level response scale, whereas supporting data regarding the student population were sourced from PDDIKTI. This study applies a quantitative-based design and utilizes Partial Least Squares–Structural Equation Modeling (PLS-SEM) through WarpPLS 8.0, with the Theory of Planned Behavior serving as the underlying conceptual foundation. The findings reveal that both hedonistic lifestyle tendencies and spiritual intelligence are positively associated with the way students manage their finances, with hedonistic lifestyle exerting the most dominant influence. The model shows that hedonistic lifestyle and spiritual intelligence together account for 14.6 percent of the changes observed in financial management. The study recommends an integrative educational approach combining affective control and spiritual values to cultivate sustainable financial behavior among university students in metropolitan settings.