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All Journal Jurnal Cahaya Mandalika Jurnal Pengabdian Masyarakat Sains dan Teknologi Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Kurnia Fajrianti
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences Other

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Penerapan Etika Berbisnis dalam Operasional Usaha Pelaku UMKM Karijawa Permai (Abon) Dikelurahan Karijawa Kartin Aprianti; Rosa Dwiyanti; M Rian Albar; Kurnia Fajrianti; Miftahul Jannah; Jumyati Jumyati; Resti Ningrum; Efan Iryadin; Zahra Sausan; Muhammad Rizalul Fikri
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v4i1.669

Abstract

Business ethics is a fundamental aspect in the management of Micro, Small, and Medium Enterprises (MSMEs) to ensure business sustainability and growth. This research discusses the role of business ethics in Karijawa Permai MSMEs, which focuses on building consumer trust, improving reputation, and creating harmonious relationships with stakeholders. Ethical practices, such as honesty in service, regulatory compliance, and social responsibility, help strengthen the position of these MSMEs in the competitive local market. In addition, consistent implementation of business ethics is able to increase employee loyalty and support environmental sustainability. The method offered to partners/MSMEs is in the form of education/socialization using LEAFLET which is carried out door to door. The material provided in the leaflet includes a discussion of (1) The Role of Ethics in Doing Business for MSME Actors, (2) Benefits in Doing Business for MSME Actors (3) The Application of Ethical Principles in Doing Business in Finance, Marketing, Production and Human Resources Activities. The findings show that the effective implementation of business ethics not only improves operational performance, but also has a positive impact on local communities and economies. Thus, business ethics is a strategic element in optimizing the contribution of Karijawa Permai MSMEs to sustainable development. The activity also showed that partners were very enthusiastic in listening and discussing during the activity. In addition, it can provide knowledge about ethics in running a business.
Pendampingan UMKM dalam Penggunaan Digital Marketing pada UMKM Barokah Ita Purnama; Fanisyah Aulia Putri; Kurnia Fajrianti
Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Vol. 2 No. 3 (2025): Juli: Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/transformasi.v2i3.1724

Abstract

The purpose of this community service is to develop MSMEs in terms of digital marketing and also expand the MSME marketing network. MSME Barokah is one example of MSMEs that need digital marketing assistance. The methods used in community service activities are divided into four stages, namely, surveys, digital marketing socialization, digital marketing assistance, and maintenance and evaluation stages. The form of community service is aimed at developing and also in digital marketing assistance for MSME Barokah so that they can have an unlimited marketing network
PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP KINERJA KEUANGAN PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) Huda, Nurul; Pratiwi, Aliah; Kurnia Fajrianti
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 5 No. 2 (2024)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v5i2.3330

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh pengaruh Corporate Social Responsibility (CSR) terhadap kinerja keuangan pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia (BEI). Selain itu penelitian ini bertujuan untuk mengetahui seberapa besar kontribusi variabel independen Corporate Social Responsibility terhadap variabel dependen Kinerja Keuangan. Populasi dalam penelitian ini adalah perusahaan manufaktur sub sektor kimia yang terdaftar di Bursa Efek Indonesia yang berjumlah 12 perusahaan. Pengambilan sampel dalam penelitian ini menggunakan teknik purposive sampling, sehingga sampel yang diperoleh sebanyak 3 perusahaan. Jenis penelitian yang digunakan adalah Penelitian Asosiatif dan teknik analisis data yang digunakan adalah linier sederhana, uji koefisien korelasi determinasi dan uji hipotesis uji t. Teknik analisis datanya dibantu dengan menggunakan SPSS versi 20 for windows. Hasil penelitiannya menunjukkan bahwa Corporate Social Responsibility tidak berpengaruh signifikan terhadap Kinerja Keuangan Perusahaan. Hal ini juga terlihat pada nilai koefisien korelasi 0,029 yang menunjukkan tingkat keeratan hubungan Corporate Social Responsibility terhadap kinerja keuangan sangat rendah dan koefisien determinasi (R) sebesar 0,001 dalam hal ini kontribusi variabel Corporate Social Responsibility yang mempengaruhi Kinerja Keuangan pada perusahaan manufaktur subsektor kimia yang terdaftar di Bursa Efek Indonesia sebesar 0,1% sedangkan sisanya sebesar 99,9% dipengaruhi oleh variabel orang lain yang tidak diperiksa dalam penelitian ini. Hal ini juga terlihat pada nilai signifikansi sebesar 0,917>0,05.
Co-Authors Efan Iryadin Fanisyah Aulia Putri Ita Purnama Jumyati Jumyati Kartin Aprianti M Rian Albar MIFTAHUL JANNAH Muhammad Rizalul Fikri Nurul Huda Pratiwi, Aliah Resti Ningrum Rosa Dwiyanti Zahra Sausan