Article Per Year (5 Year)
p-Index From 2020 - 2025
0.562
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian Masyarakat Sains dan Teknologi Jurnal Akademik Pengabdian Masyarakat Panggung Kebaikan : Jurnal Pengabdian Sosial
Zahra Sausan
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Penerapan Etika Berbisnis dalam Operasional Usaha Pelaku UMKM Karijawa Permai (Abon) Dikelurahan Karijawa Kartin Aprianti; Rosa Dwiyanti; M Rian Albar; Kurnia Fajrianti; Miftahul Jannah; Jumyati Jumyati; Resti Ningrum; Efan Iryadin; Zahra Sausan; Muhammad Rizalul Fikri
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v4i1.669

Abstract

Business ethics is a fundamental aspect in the management of Micro, Small, and Medium Enterprises (MSMEs) to ensure business sustainability and growth. This research discusses the role of business ethics in Karijawa Permai MSMEs, which focuses on building consumer trust, improving reputation, and creating harmonious relationships with stakeholders. Ethical practices, such as honesty in service, regulatory compliance, and social responsibility, help strengthen the position of these MSMEs in the competitive local market. In addition, consistent implementation of business ethics is able to increase employee loyalty and support environmental sustainability. The method offered to partners/MSMEs is in the form of education/socialization using LEAFLET which is carried out door to door. The material provided in the leaflet includes a discussion of (1) The Role of Ethics in Doing Business for MSME Actors, (2) Benefits in Doing Business for MSME Actors (3) The Application of Ethical Principles in Doing Business in Finance, Marketing, Production and Human Resources Activities. The findings show that the effective implementation of business ethics not only improves operational performance, but also has a positive impact on local communities and economies. Thus, business ethics is a strategic element in optimizing the contribution of Karijawa Permai MSMEs to sustainable development. The activity also showed that partners were very enthusiastic in listening and discussing during the activity. In addition, it can provide knowledge about ethics in running a business.
PENINGKKATAN DIGITAL MARKETING DAN INOVASI KEMASAN PADA UMKM PANGAHA BUNGA DI KELURAHAN RONTU KOTA BIMA Zahra Sausan; Jumyati Jumyati; Ita Purnama
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 4 (2025): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i4.5550

Abstract

The Community Service Program on Digital Marketing and Packaging Innovation for Pangaha Bunga UMKM in Rontu Village, Bima City, aims to improve product quality and marketing through packaging innovation and digital marketing. Pangaha Bunga UMKM face challenges such as product quality that has not met modern consumer standards and conventional marketing strategies. The community service method includes needs analysis, product packaging and digital marketing training, mentoring, and evaluation. The results show that packaging innovation and digital marketing play a crucial role in expanding product marketing reach and improving product quality. Through mentoring in packaging innovation and digital marketing, Pangaha Bunga UMKM can increase product visibility, expand market share, and enhance competitiveness. Creating a Facebook account and developing an effective digital marketing strategy can help Pangaha Bunga UMKM understand and utilize the potential of packaging innovation and digital marketing optimally.
Inovasi Produk, Kemasan dan Pemasaran untuk Meningkatkan Pendapatan UMKM Kelurahan Kariajawa Dompu Nafisah Nurulrahmatiah; Zahra Sausan; Jumiyati Jumiyati
Panggung Kebaikan : Jurnal Pengabdian Sosial Vol. 2 No. 3 (2025): Agustus: Panggung Kebaikan : Jurnal Pengabdian Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/panggungkebaikan.v2i3.1991

Abstract

The purpose of this community service is to provide assistance to MSMEs producing traditional cakes and tampah craftsmen in Karijawa Village, Dompu District, Dompu Regency. The assistance provided includes flavor innovations in traditional Dompu cakes and innovations in bamboo crafts other than tampah. These innovations aim to increase the competitiveness of local products in the wider market. This assistance also focuses on improving the quality of product packaging, considering that the still minimal packaging quality is one of the obstacles faced by partners. As part of this community service, we hope to provide solutions to the problems faced by MSME partners related to unattractive products and less than optimal packaging quality. The method used in this activity includes three main stages: planning, implementation, and evaluation. The planning stage is carried out by identifying the problems faced by partners and selecting appropriate solutions. In the implementation stage, the selected solutions are implemented by providing training and direct assistance related to flavor innovations in traditional biruas beras cakes and bamboo woven product designs. The evaluation stage aims to assess the extent to which the implemented solutions have been effective and have a positive impact on MSME partners. The results of this community service activity indicate that MSME partners now have products with new flavors for their rice bran and a wider variety of woven bamboo products, in addition to winnowing baskets. Furthermore, product packaging has undergone significant improvements, increasing product appeal and meeting higher market standards.
Co-Authors Efan Iryadin Ita Purnama Jumiyati Jumiyati Jumyati Jumyati Kartin Aprianti Kurnia Fajrianti M Rian Albar MIFTAHUL JANNAH Muhammad Rizalul Fikri Nafisah Nurulrahmatiah Resti Ningrum Rosa Dwiyanti