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All Journal Jurnal Publikasi Ilmu Manajemen Jurnal Publikasi Ekonomi dan Akuntansi
Abdullah Sahroni
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Strategi Pemasaran Terhadap Minat Masyarakat pada Produk Simpanan Idul Fitri di BMT Mitra Khazanah Palembang Indah Maharani; Hilda Hilda; Abdullah Sahroni
Jurnal Publikasi Ilmu Manajemen Vol. 3 No. 3 (2024): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v3i3.4282

Abstract

This study was conducted using a data collection method in the form of a questionnaire distributed to 86 customers and prospective customers of BMT Mitra Khazanah Palembang. Then, a quantitative analysis was carried out on the data obtained. The quantitative analysis includes testing data instruments, descriptive statistics, classical assumption tests (normality tests, multicollinearity tests, heteroscedasticity tests, and autocorrelation tests), simple linear regression analysis, and hypothesis testing (determination coefficient (Adjusted R Square) and T test). The results of this study indicate that marketing strategies partially have a significant positive effect on public interest, with a t-count value of 5.719> t-table 1.663 and a significance of 0.000 <α = 0.05. The Adjusted R Square value is 0.272, which means that 27.2% of public interest can be explained by the independent variables in the study.
Implementasi Etika Bisnis Islam Dalam Peningkatan Penjualan Di Toko Alat Tulis Kantor Paper One Palembang Anisa, Sabrina Nur; Zuul Fitriani Umari; Abdullah Sahroni
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 6 No. 1 (2026): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v6i1.5065

Abstract

This study discusses the implementation of Islamic business ethics in increasing sales at the Paper One Stationery Store in Palembang. The background of this research is based on the importance of applying Islamic business ethical values, such as honesty, justice, social responsibility, and compliance with thelaw, in maintaining sustainability and enhancing business image. This study uses a qualitative method with a descriptive approach. Data were collected through observation, interviews, and documentation to understand how the application of Islamic business ethics can influence the store‟s sales levels. One of the issues highlighted in this study is the store‟s low rating on Google Reviews, which may affect customer trust and reduce purchase interest. The results show that the implementation of Islamic business ethics at Paper One Store plays an important role in building customer loyalty and improving business reputation. Strategies implemented include improving service quality, price transparency, and a friendly and honest attitude in serving customers. With consistent application of Islamic business ethics, the store can improve its image and increase its competitiveness in the market. This research is expected to serve as a reference for other business actors in adopting theprinciples of Islamic business ethics to support sustainable and blessed business growth.
Co-Authors anisa, Sabrina Nur Hilda Hilda Indah Maharani Zuul Fitriani Umari