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Analisis Data Judi Online di 5 Provinsi Indonesia Dengan Metode K-Means dan Decision Tree Muhammad Bayu Saputra; Nor Anisa
TAMIKA: Jurnal Tugas Akhir Manajemen Informatika & Komputerisasi Akuntansi Vol 4 No 2 (2024): TAMIKA: Jurnal Tugas Akhir Manajemen Informatika & Komputerisasi Akuntansi
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/tamika.Vol4No2.pp254-258

Abstract

This study aims to analyze online gambling data detected in five provinces in Indonesia using the K-Means and Decision Tree methods. The data includes player counts, transaction values, and geographical distribution in West Java, Jakarta, Central Java, Banten, and East Java. The K-Means method was applied to cluster provinces based on player counts and transaction values, while the Decision Tree was used to identify classification rules. The results reveal three main clusters with distinct characteristics: provinces with high player counts and high transactions, provinces with low player counts and moderate transactions, and provinces with moderate player counts but low transactions. These findings provide critical insights into the patterns of online gambling activities in Indonesia and serve as a foundation for more effective policies in managing its impacts.
Analisis Pengelolaan Digital Community dalam Mendukung Penjualan di Showroom Ralif Motor Halimatur Rahmi; Rina Rina; Fajar Adha; Muhammad Fitri Saputra; Nor Anisa
TAMIKA: Jurnal Tugas Akhir Manajemen Informatika & Komputerisasi Akuntansi Vol 4 No 2 (2024): TAMIKA: Jurnal Tugas Akhir Manajemen Informatika & Komputerisasi Akuntansi
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/tamika.Vol4No2.pp293-298

Abstract

This journal examines the management of a digital community at Ralif Motor Showroom to support marketing efforts and business performance in addressing competitive challenges. The digital community is utilized to strengthen customer interactions, promotion, and loyalty, contributing to market expansion and building consumer trust. The study employs a qualitative approach through in-depth interviews with showroom representatives and several customers. The analysis reveals that while the digital community has positive impacts, such as increasing showroom visibility and fostering closer relationships with customers, its implementation faces challenges. Key issues include limited resources, inefficient manual recording processes, and suboptimal social media strategies. As a solution, this study recommends adopting an integrated management system, such as technology for stock management and transaction recording. Additionally, implementing a more structured and innovative social media strategy is necessary to support promotions and enhance customer interactions effectively. By taking these steps, the showroom is expected to improve operational efficiency, expand market share, and drive sustainable business growth.