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All Journal Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Riwayat: Educational Journal of History and Humanities
Habibie, Muhamad
Unknown Affiliation
Humanities Computer Science & IT Education Law, Crime, Criminology & Criminal Justice Social Sciences

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The Culture Shock Phenomenon of Overseas Students at IPB University Vocational School Habibie, Muhamad; Nugroho, David Rizar; Suparman, Suparman; Manisya, Nabhila; Khairunnisa, Anggi Widia
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 4, No 1 (2025): January 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v4i1.4571

Abstract

This study explores the effectiveness of the collaboration between Samsung and Blackpink in enhancing Samsung’s brand image among young users. In the digital era, celebrity collaboration has become an important strategy for building brand image through social media. Using a quantitative approach, data were collected through a survey questionnaire distributed to Blackpink fans to understand their perceptions of this campaign. The study results indicate that the collaboration successfully strengthens emotional engagement, increases interest in Samsung products, and reinforces the brand’s image as a modern, relevant brand. Using the EPIC Model, variables such as Empathy and Persuasion were found to significantly impact the creation of a positive brand image. Furthermore, the collaboration effectively enhances Samsung’s uniqueness and brand value in the eyes of consumers, who view Samsung as an innovative and trend-following brand. These findings suggest that celebrity collaboration strategies are effective for building a strong brand image, particularly on social media, and can serve as a reference for other companies looking to leverage celebrity influence to achieve similar goals. The study also highlights the vital role of social media in expanding brand reach, fostering engagement, and enhancing consumer loyalty through a more personal approach. In an era where social media significantly influences consumer behavior, this collaboration proves that strong emotional connections with consumers are key to brand success.
Strategi Komunikasi Krisis Berbasis SCCT Pada Protokol Dan Komunikasi Pimpinan Kota Cirebon Pada Isu Terkini Habibie, Muhamad; Santoso, Hudi
Riwayat: Educational Journal of History and Humanities Vol 8, No 4 (2025): Oktober, Social Issues and Problems in Society
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i4.49629

Abstract

Isu terkini dalam pemerintahan daerah menuntut adanya strategi komunikasi krisis yang cepat, tepat, dan transparan. Penelitian ini berfokus pada upaya optimalisasi komunikasi krisis yang dilakukan oleh Protokol dan Komunikasi Pimpinan (Prokompim) Kota Cirebon dalam menghadapi kasus isu terkini, seperti jalan rusak, kenaikan PBB, dan kasus korupsi. Tujuan penelitian adalah untuk menganalisis peran Prokompim dalam merespons krisis, mengevaluasi efektivitas strategi komunikasi yang digunakan, serta mengaitkannya dengan kerangka teori SCCT (Situational Crisis Communication Theory). Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus, melalui analisis dokumen, pemberitaan media, dan literatur pendukung. Hasil penelitian menunjukkan bahwa Prokompim Kota Cirebon memiliki peran penting dalam menjaga citra pemerintah, namun masih menghadapi kendala pada konsistensi pesan, koordinasi antarunit, dan pemanfaatan media digital. Kesimpulan penelitian ini menegaskan bahwa optimalisasi strategi komunikasi krisis membutuhkan integrasi SOP komunikasi, pelatihan rutin tim, serta sinergi saluran komunikasi digital dan protokoler. Dengan demikian, penelitian ini diharapkan memberikan kontribusi teoritis dalam kajian komunikasi krisis pemerintahan serta rekomendasi praktis bagi pemerintah daerah.
Co-Authors David Rizar Nugroho Khairunnisa, Anggi Widia Manisya, Nabhila Santoso, Hudi Suparman Suparman