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All Journal Society: Jurnal Pengabdian Masyarakat Dirkantara Indonesia JER
Yosephina Endang Purba
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Determinant Factors of Profitability of the Indonesian Non-Financial SMEs PEFINDO Index Farel, Jose Raci; Farah Margaretha Leon; Yosephina Endang Purba
Jurnal Economic Resource Vol. 7 No. 2 (2024): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v7i2.997

Abstract

This research aims to determine the influence of determinant factors of non-financial SMEs' PEFINDO index profitability in Indonesia from 2018 to 2022, with independent variables including company size, company age, company efficiency, working capital, liquidity, leverage, volatility, and market risk on the dependent variables of ROE and ROA. The study utilizes secondary data in the form of financial reports from non-financial companies that have been included in the PEFINDO25 index of the Indonesia Stock Exchange during the 2018-2022 period. This research sample used purposive sampling and obtained 65 companies as samples. Data analysis for hypothesis testing involves multiple regression using E-views 9 software. The test results indicate that company size, company efficiency, and working capital have a positive impact on ROE, while company age, leverage, and market risk have a negative impact on ROE. Company size, company age, and volatility have a negative impact on ROA, while company efficiency and working capital have a positive impact on ROA. However, liquidity does not significantly affect either ROE or ROA. These factors need to be considered by companies to make informed decisions in maintaining or improving company profitability, avoiding financial distress leading to bankruptcy, and determining suitable investments for investors.
Pemasaran Produk Hasil Olahan Food Loss and Waste Magetsari, Ovy Noviati Nuraini; Deliza Henny; Yosephina Endang Purba; Lavlimatria Esya
Dirkantara Indonesia Vol. 4 No. 1 (2025): Maret-Agustus 2025
Publisher : PT. Cendekia Sapta Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55837/di.v4i1.157

Abstract

The community service activity organized by the Faculty of Economics and Business, Trisakti University, on February 26, 2023, in Fokkalis, aimed to enhance the knowledge and skills of the community in managing Food Loss and Waste (FLW) into value-added products and marketing these processed products. The activities involved counseling, practical training, group discussions, and marketing assistance. The results showed an increase in participants' understanding of the concept of FLW and the importance of food waste management, as well as an improvement in skills to process food waste into marketable products such as compost, vegetable chips, and fruit jam. Activity evaluations indicated that hands-on training methods and marketing assistance were highly effective in enhancing participants' abilities. Furthermore, participants successfully developed several business plans based on FLW processing that have economic potential. The challenges faced included limited training time and inadequate facilities, which were addressed through adaptive and participatory approaches. To support the sustainability of the activity’s impact, ongoing training programs, increased collaboration with local stakeholders, and the use of digital technology to expand training and marketing access are needed. Thus, this activity successfully contributed positively to community empowerment and sustainable FLW management.
Digital Marketing for Young Entrepreneurs: Counselling at Global Cahaya Nubuwwah Insani School, Purwakarta Ayu Ekasari; Yosephina Endang Purba; Cicilia Sriliasta Bangun; Havidz Kus Hidayatullah; Acep Riana Jayaprawira
Society : Jurnal Pengabdian Masyarakat Vol. 5 No. 4 (2026): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/025g9756

Abstract

The rapid development of the digital economy creates new opportunities for young people to participate as entrepreneurs. High school students, despite being active with digital technology and social media, are unaware of their benefits. Yet, it is important for entrepreneurs to optimize digital technology when marketing their products. The Community Service Team from the Faculty of Economics and Business Universitas Trisakti held a digital marketing counselling program for high school students studying at Global Cahaya Nubuwwah Insani (GCNI) in Purwakarta. The problem faced by the GCNI school was the low understanding of students about digital marketing which is very important for them studying to become young entrepreneurs.    The program was aimed to enhance students’ understanding of digital marketing, its implementation and strategies for measuring its performance. The counselling method consisted of discussion and sharing experiences in using digital technology.  To evaluate the effectiveness of the program, students were given two similar questionnaires before and after the program was conducted. The result of the descriptive analysis of the pre and after questionnaires indicate that students’ understanding of digital marketing concept improved after they joined the counselling program. The findings suggest that counselling is an effective educational approach to increasing students’ knowledge about digital marketing and strengthening their entrepreneurial spirit.
Co-Authors Acep Riana Jayaprawira Ayu Ekasari Bangun, Cicilia Sriliasta Deliza Henny Farah Margaretha Leon Farel, Jose Raci Havidz Kus Hidayatullah Magetsari, Ovy Noviati Nuraini